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All Journal DIGEST MARKETING Jurnal Rekayasa Material, Manufaktur & Energi Jurnal Proteksi Tanaman Tropika jurnal proteksi tanaman tropika
Rahmatullah .
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering

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Journal : DIGEST MARKETING

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ANALISIS EFEKTIFITAS IKLAN MEDIA TELEVISI PADA SEPEDA MOTOR YAMAHA MIO DI KOTA JAMBI Rahmatullah .
DIGEST MARKETING Vol. 2 No. 1 (2017)
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

Te reserearch purpose is 1) to reveal the implementation of television media advertising and 2) to explain theadvertising effectiveness on television for the motorcycle of Yamaha Mio at Jambi City. The data is colected by using seruvey and questionaire. The analysis used EPIC Model to quantify the advertising effectiveness. The result shwos that based on EPIC dimension, theadvertising has effective effect. Hence, firm could design action that connects to this EPIC construct. Keywords. Televison, Advertising effectiveness, and Motorcyle
Co-Authors Agustina, Lya Ahmad Marabdi Siregar Amiruddin, Arfis Arya Rudi Nasution Asfiati, Sri Bobby Umroh Muhammad Idris Pratama, Riza Fauzi Prawoto, Yogi Putera, Tondi Amirsyah Saputra, Andrea Sarjana, SS Tino Hermanto Udiantoro . Umurani, Khairul Wahyu Kurniawan Wahyu Pratama Zufri, M Sayid