Setiawan, Dena Latif
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Pengaruh Model Pembelajaran Interaktif Menggunakan Lumi Education untuk Meningkatkan Hasil Belajar Siswa Mata Pelajaran Informatika Permana, Muhammad Sakha; Setiawan, Dena Latif
Indo-MathEdu Intellectuals Journal Vol. 5 No. 5 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i5.1860

Abstract

The use of technology in the world of education, especially learning applications, is increasingly important in supporting an effective and efficient learning process. Media Lumi Education was chosen because of its interactive features that are expected to improve learning outcomes. This study aims to analyze the influence of the introduction of Lumi Education learning media on the learning outcomes of grade VII students in informatics subjects at SMP Negeri 1 Pancalang. The research method used is pre-experiment with pre-test and post-test design for one class. Data collection was carried out through pre-test and post-test scores in the form of 10 questions. Data analysis was carried out using a t-test. The findings of the study show that student learning outcomes increased after the implementation of Lumi Education learning media at SMP Negeri 1 Pancalang. There was a significant difference in student learning outcomes before and after using Lumi Education learning media Based on the results of descriptive analysis, the average student pretest scores were 55.20 and 75.20 points. And the results of the paired sample t-test showed that the significant value was 0.000 which was smaller than 0.05. Thus, it can be concluded that Ho was rejected and H1 was accepted. And it shows that there is an influence on student learning outcomes using Lumi Education media
Penerapan Strategi Advertising Online Berbasis Click To Whatsapp (CTWA) di Facebook Untuk Peningkatan Penjualan Kue Kering: Studi Kasus Bumdes Kawahmanuk Kuningan Yayat, Yayat; Setiawan, Dena Latif
Indo-MathEdu Intellectuals Journal Vol. 6 No. 7 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i7.4192

Abstract

This study analyzes the implementation of the Click to WhatsApp (CTWA) online advertising strategy on Facebook to increase dry cake sales at BUMDes Kawahmanuk Kuningan. A descriptive quantitative method with the AIDA (Attention, Interest, Desire, Action) model was employed to measure each stage of the digital marketing funnel based on campaign impressions, clicks, WhatsApp leads, and sales conversions. Data were collected through the Facebook Ads Manager dashboard, purchase records, and qualitative interviews to explore challenges and improvement efforts. The findings demonstrate that CTWA campaigns generated 19,936 impressions, 449 clicks, 250 leads, and 68 transactions, with a lead-to-closing conversion rate of 27.2% and an average acquisition cost of Rp10,326 per transaction. The results confirm that each AIDA stage can be quantitatively traced, from broad awareness to efficient action, providing practical recommendations for rural MSME digital adoption.
Implementasi E-Learning Media Pembelajaran Berbasis Website Menggunakan Articulate Storyline dalam Mata Pelajaran DKV Ramdani, Anggi; Setiawan, Dena Latif
Indo-MathEdu Intellectuals Journal Vol. 6 No. 8 (2025): Indo-MathEdu Intellectuals Journal (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i8.4359

Abstract

This study aims to determine the effect of the Blended Learning method using Chromebook-based Quizizz learning media on the learning outcomes of fifth-grade students in Indonesian language subjects at SDN Cilimusari. The background of this study is based on the low learning outcomes of students and the lack of variety in engaging learning media. The research uses a quantitative method with a One Group Pretest-Posttest Design. The research subjects consisted of 17 fifth-grade students. The research instrument was a multiple-choice test consisting of 20 items that had undergone validity testing. The data were analyzed using validity tests, normality tests, and hypothesis tests. The research results show a significant increase in student learning outcomes after the implementation of the Blended Learning method based on Quizizz through Chromebook devices. The average posttest score was higher compared to the pretest, thus the alternative hypothesis (Ha) was accepted. In conclusion, the implementation of the Blended Learning method using Quizizz media positively and significantly affects the improvement of students' Indonesian language learning outcomes. This learning model also enhances students' motivation, engagement, and interest in learning.