Garuda - Garba Rujukan Digital

Literasi Digital Dan Lingkungan Kerja Terhadap Kinerja Pegawai Dengan Perilaku Kerja Inovatif Sebagai Variabel Intervening Metris, Diksi; Priambodo, Aji
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 3 (2023): November 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v6i3.2955

The aim of this research is to analyze the influence of digital literacy and work environment on the performance of employees with innovative work behavior as an intervening variable in Puskemas Kutasari District, Purbalingga, Central Java. To achieve this goal, primary data was used using the Likert scale 5-point survey method to gather data from respondents using the SmartPLS application. The study used quantitative analysis and structural equation modeling (SEM) to test seven hypotheses related to the relationship between digital literacy, work environment, innovative work behavior, and employee performance. The results showed that digital literature directly influences innovative employee behavior, digital literation influences employee achievement, the work environment does not influence employee performances, the working environment influences innovative work behaviors, and the employee’s performance through innovative work conduct.

Creativity And Performance Of Women Entrepreneurs: The Moderating Role Of Family Support Priambodo, Aji; Metris, Diksi
Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 2 (2024): Mei - Agustus 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v19i2.5991

Given the significant role these businesses play in economic development and the unique challenges faced by women entrepreneurs, the entrepreneurial performance of women in micro-, small-, and medium-sized enterprises (MSMEs). This study investigated the influence of expertise, creative thinking skills, and motivation on the performance of female entrepreneurs in MSMEs. Additionally, it examined the moderating effect of family support on these relationships. A quantitative approach was adopted, utilizing a survey methodology with a 5-point Likert scale questionnaire administered to 152 female entrepreneurs operating MSMEs. Data analysis was conducted using structural equation modeling techniques with SmartPLS software. The results indicate that expertise, creative thinking skills, and motivation positively affect the performance outcomes of women entrepreneurs. Furthermore, family support significantly moderated these relationships, strengthening the impact of expertise, creative thinking abilities, and motivation on entrepreneurial performance. This study contributes to the literature by providing novel insights into the role of family support in enhancing the relationship between creativity and entrepreneurial performance in women-owned MSMEs. These findings underscore the critical importance of fostering creativity, promoting motivation, and leveraging family support to improve women's entrepreneurial success in the MSME sector.

DESIGN THINKING: TRANSFORMASI MANAJEMEN KINERJA DAN BUDAYA ORGANISASI Metris, Diksi
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 11, No 2 (2024): JULI: AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v11i2.14192

Artikel ini membahas peran penting dari Design Thinking dalam mengubah paradigma manajemen kinerja dan budaya organisasi. Design Thinking, sebagai pendekatan desain kreatif dan kolaboratif, memperkenalkan pendekatan revolusioner untuk menangani manajemen kinerja tradisional dan menciptakan budaya organisasi yang inovatif. Penelitian ini menggunakan pendekatan kualitatif, naratif untuk sumber data yang terkait secara langsung dan deskriptif. Hasil dari studi ini menunjukkan bahwa pemikiran desain dapat mengubah budaya dan kinerja organisasi melalui proses: transformasi manajemen kinerja, budaya organisasi inovatif, partisipasi karyawan, peran pemimpin dalam mendorong inovasi, tantangan dan implementasi pemikir desain, dan evaluasi dan pengukuran keberhasilan.

Peran Budaya Organisasi dan Inovasi Dalam Menciptakan Branding Bagi UMKM METRIS, DIKSI; Ahmad Rasyiddin; Febri Sari Siahaan
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 4 No 1 (2024)
Publisher : Universitas Tangerang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

The study explores the role of organizational culture and innovation in branding for UMKM. In the context of modern business, branding is the key to UMKM to distinguish themselves from competitors, increase consumer confidence, and expand their market share. This article aims to investigate how organizational culture and innovation collaborate to create a strong brand identity for UMKM. Organizational culture has a significant impact on the way UMKM operates and interacts with customers and employees. Innovation in this context involves the innovation of products, processes, and business models that enable UMKM to adapt to changing markets and meet consumer needs effectively. This article also discusses practical strategies that UMKM can adopt to strengthen the culture of organizations that support innovation. This research will use a qualitative approach. The aim of the selection of this approach is to gain a comprehensive and contextual understanding of the dynamics that occur within UMKM organizations as well as how organizational culture and innovation influence the process of branding creation. Research results show that UMKMs who successfully integrate a strong organizational culture with sustained innovation are able to build a consistent branding that attracts consumers. This research provides insights for UMKM owners and business practitioners in understanding the importance of organizational culture and innovation in creating andining competitive advantage through branding.

STRATEGI PENGEMBANGAN ORGANISASI: PENERAPAN METODE AGILE MELALUI TRANSFORMASI INOVASI, BUDAYA ORGANISASI, DIGITALISASI, DAN MANAJEMEN PEMASARAN UNTUK MENINGKATKAN KINERJA PERUSAHAAN Rismanto, Caesar; Metris, Diksi; Rasyiddin, Ahmad; Priyanto, Rofik
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 12, No 1 (2025)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v12i1.16352

Penelitian ini bertujuan untuk mengeksplorasi strategi pengembangan organisasi melalui penerapan metode Agile, dengan fokus pada transformasi inovasi, budaya organisasi, digitalisasi, dan manajemen pemasaran untuk meningkatkan kinerja perusahaan. Agile, sebagai pendekatan yang lincah dan adaptif, dianggap relevan dalam menghadapi tantangan perubahan cepat di lingkungan bisnis. Transformasi inovasi dan budaya organisasi diidentifikasi sebagai elemen krusial yang mendukung keberhasilan penerapan Agile. Selain itu, digitalisasi dan peningkatan strategi pemasaran digital juga dianggap penting untuk memaksimalkan efisiensi dan daya saing perusahaan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen untuk mendapatkan pemahaman yang mendalam tentang penerapan Agile di beberapa perusahaan. Hasil penelitian ini memberikan wawasan tentang bagaimana penerapan Agile dapat membantu perusahaan bertransformasi dan meningkatkan kinerja di tengah dinamika pasar yang kompleks.

Inovasi, Teknologi, dan Kepuasan Pelanggan: Kunci Keberhasilan UMKM di Pasar yang Kompetitif Metris, Diksi; Rasyiddin, Ahmad; Sari Siahaan, Febri; Rayyani Aulia, Khansa; Rinjani Faatihah, Ananda
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3570

MSMEs (Micro, Small and Medium Enterprises) face big challenges in maintaining competitiveness amidst increasingly competitive market dynamics. The main problem faced is the low adoption of innovation and technology, which often impacts customer satisfaction levels. This research aims to understand the role of innovation and technology in increasing customer satisfaction as the key to the success of MSMEs. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews with 20 MSME owners in the food and beverage sector as well as field observations of the operational and marketing strategies they implemented. Data analysis was carried out thematically to identify main patterns related to innovation, technology and their impact on customer satisfaction. The research results show that the application of digital technology, such as the use of e-commerce applications and social media for marketing, can significantly improve customer experience. In addition, innovation in the form of product development, service personalization, and more flexible interaction strategies has been proven to strengthen customer loyalty. The findings also show that MSME players who actively adapt to technological changes have greater opportunities to create added value for customers. This research concludes that innovation and technology play a crucial role in building strong relationships with customers and increasing their satisfaction. Recommendations are given to MSMEs to be more proactive in integrating technology into their business strategy and developing innovations that are relevant to market needs. This research also provides practical insights for policy makers in supporting the digital transformation of MSMEs.

Meningkatkan Personal Branding Mahasiswa melalui Public Speaking, Kredibilitas, dan Kecerdasan Emosional Siahaan, Febri Sari; Rismanto, Caesar; Metris, Diksi; Restika, Dea; Muarief, Fahrurozi
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2642

This study explores the relationship between public speaking, credibility, and emotional intelligence in shaping students' personal branding at Universitas Tangerang Raya. Using a quantitative approach with a correlational design, data were collected from 352 students through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) via SMART-PLS 4.0. The findings indicate that public speaking has a positive and significant impact on personal branding, both directly and through credibility as a mediator. Credibility plays a crucial role in enhancing audience trust and building a professional image. However, emotional intelligence does not moderate the relationship between public speaking and personal branding, suggesting that this factor does not strengthen or weaken the relationship within the study. These results highlight the importance of mastering public speaking skills for students to improve credibility and competitiveness in the job market. Furthermore, educational institutions are encouraged to provide communication skills training to support students' personal branding development. This study contributes to both academic understanding and practical applications in managing professional identity in today’s competitive landscape.

STRATEGI PENGEMBANGAN ORGANISASI: PENERAPAN METODE AGILE MELALUI TRANSFORMASI INOVASI, BUDAYA ORGANISASI, DIGITALISASI, DAN MANAJEMEN PEMASARAN UNTUK MENINGKATKAN KINERJA PERUSAHAAN Rismanto, Caesar; Metris, Diksi; Rasyiddin, Ahmad; Priyanto, Rofik
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 12, No 1 (2025)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v12i1.16352

Penelitian ini bertujuan untuk mengeksplorasi strategi pengembangan organisasi melalui penerapan metode Agile, dengan fokus pada transformasi inovasi, budaya organisasi, digitalisasi, dan manajemen pemasaran untuk meningkatkan kinerja perusahaan. Agile, sebagai pendekatan yang lincah dan adaptif, dianggap relevan dalam menghadapi tantangan perubahan cepat di lingkungan bisnis. Transformasi inovasi dan budaya organisasi diidentifikasi sebagai elemen krusial yang mendukung keberhasilan penerapan Agile. Selain itu, digitalisasi dan peningkatan strategi pemasaran digital juga dianggap penting untuk memaksimalkan efisiensi dan daya saing perusahaan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen untuk mendapatkan pemahaman yang mendalam tentang penerapan Agile di beberapa perusahaan. Hasil penelitian ini memberikan wawasan tentang bagaimana penerapan Agile dapat membantu perusahaan bertransformasi dan meningkatkan kinerja di tengah dinamika pasar yang kompleks.

PELATIHAN SERTIFIKASI PENGELOLAN MEDIA SOSIAL KEPARIWISATAAN Metris, Diksi; Rasyiddin, Ahmad; Siahaan, Febri Sari; Yusuf, Muhammad; Priyanto, Rofik
GANESHA: Jurnal Pengabdian Masyarakat Vol 5 No 2 (2025): Juli 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v5i2.4617

Kegiatan pengabdian masyarakat ini dilaksanakan sebagai respons terhadap tantangan transformasi digital di sektor pariwisata, khususnya untuk meningkatkan kemampuan pengelolaan media sosial di kalangan pelaku usaha wisata binaan Kabupaten Donggala. Topik ini dipilih karena perkembangan digital marketing yang semakin pesat menjadi kunci dalam promosi destinasi wisata, sehingga diperlukan peningkatan kapasitas dan inovasi dalam pembuatan konten yang menarik serta pengelolaan media sosial yang profesional. Metode pengabdian yang digunakan mengedepankan pendekatan partisipatif melalui pelatihan interaktif, diskusi kelompok, dan praktik langsung dalam pembuatan portofolio digital. Peserta, yang terdiri dari 20 pelaku usaha wisata binaan, diajak untuk menerapkan konsep-konsep digital marketing dan strategi media sosial secara langsung dalam pembuatan konten yang relevan dengan kekayaan alam dan budaya lokal. Hasil kegiatan menunjukkan peningkatan signifikan dalam kreativitas peserta serta kemampuan mereka untuk mengintegrasikan strategi digital dalam promosi pariwisata, yang diukur melalui portofolio tugas yang disusun secara individual. Meskipun terdapat kendala seperti keterbatasan waktu dan infrastruktur digital yang belum merata, kegiatan ini berhasil membangun semangat kolaboratif dan kesadaran akan pentingnya digitalisasi usaha wisata. Hasil tersebut menegaskan bahwa pengembangan kompetensi digital marketing merupakan langkah strategis untuk meningkatkan daya saing pariwisata lokal dan mendorong pertumbuhan ekonomi daerah.

Keunggulan Kompetitif melalui Kompetensi Digital, Inovasi Financial Technologi, dan Penguatan Brand Metris, Diksi; Lidya Pradipta Rahayu, Asmi; Muadz, Muadz; Arie Rosandy, Doni
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3798

In the era of digital transformation, companies are required to optimize employees' digital competencies, innovate in Financial Technology (FinTech), and strengthen their brand to achieve sustainable competitive advantage. However, there are still challenges in effectively integrating these three aspects. This research aims to analyze how employees' digital competencies contribute to competitive advantage, how FinTech innovations affect business strategies and operational efficiency, and how branding strategies can enhance customer loyalty. In addition, this research also explores the synergy between these three elements in shaping competitive advantage and identifying the main obstacles in the implementation of digitalization. This research uses qualitative methods with a literature study and document analysis approach. Data were collected from various academic journals, industry reports, and theoretical studies related to digitalization, FinTech, and brand strategies in business. The analysis was conducted using a thematic approach to identify patterns and relationships between the research variables. The research results show that employees' digital competencies enhance operational efficiency and product innovation, while the adoption of FinTech accelerates transactions, increases transparency, and supports data-driven business decisions. Additionally, a strong branding strategy contributes to increased customer loyalty through a more personalized digital experience. The synergy between these three aspects has proven to create a more solid competitive advantage, but its implementation still faces challenges such as a shortage of skilled human resources and resistance to change. Therefore, companies need to adopt a holistic digitalization strategy, develop digital competency training, and enhance technology security to ensure the sustainability of competitive advantage.

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