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Tinjauan Literatur Tentang Etika Pemasaran Syariah: Prinsip, Implementasi, Dan Tantangan Dalam Bisnis Modern Ambarwati, Diana; Abroza, Ahmad
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6125

Abstract

Sharia showcasing morals has ended up an vital subject in cutting edge trade as mindfulness of moral standards in financial exercises proceeds to develop. Sharia promoting centers on the application of Islamic values in showcasing hones, such as equity, straightforwardness, and social duty. This ponder points to supply a comprehensive writing audit on the standards of Sharia promoting morals, its execution in commerce hones, and the challenges companies confront when applying these concepts within the digital period. The investigate strategy utilized may be a subjective writing audit, analyzing 50 pertinent diaries and insightful books. These sources incorporate distributions from 2018 to 2023, centering on Sharia showcasing and Islamic trade practices.The study's discoveries appear that the most standards of Sharia showcasing incorporate trustworthiness (91%), straightforwardness (87%), and adjusting the interface of makers and buyers (82%). In terms of execution, around 75% of companies applying Sharia showcasing techniques detailed an increment in client devotion, whereas 68% of companies experienced feasible commerce development. Be that as it may, the most challenges confronted are the integration of innovation in Sharia promoting (65%) and competition with non-Sharia companies (58%). In conclusion, Sharia promoting can be an successful technique for building customer believe and guaranteeing trade maintainability. Be that as it may, way better adjustment to present day innovation and worldwide showcase challenges is required.
Menjaga Integritas Bisnis Etika Pemasaran Syariah di Era Modern Abroza, Ahmad; Wardani, Ratih Ajeng Kusuma; Kadir, Abdul; Ismail, Muhammad; Megantoro, Ardi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6339

Abstract

This study aims to analyze the implementation of ethical marketing in Islamic marketing and its impact on business integrity in modern companies. The background of this research is driven by the importance of understanding ethical values in marketing based on Islamic principles, especially in the era of increasingly competitive market competition. The research method used is a qualitative approach, including in-depth interviews, observations, and document analysis in several companies that apply ethical marketing in Islamic marketing. The findings show that the implementation of principles such as honesty, transparency, and fairness can enhance consumer trust and strengthen customer loyalty. However, challenges still exist, particularly regarding consistent understanding across the organization and pressure for short-term profits. The implications of this study emphasize the importance of intensive training for employees on Islamic marketing ethics and the development of value-based marketing approaches to improve company reputation and sustainability.
Islamic Entrepreneurship Research Trends in A Bibliometric Analysis Based on the Scopus Database (2010-2024) Haris, Muhammad; Abroza, Ahmad; Ardiansyah, Iwan; Syahrudin, M.; Umam, Akmalul
Journal of Islamic Economic and Business Research Vol. 5 No. 1: June 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jiebr.v5i1.351

Abstract

This study aims to conduct a bibliometric review of the scientific literature on Islamic Entrepreneurship from 2010 to early 2024. By applying strict inclusion and exclusion criteria and using quantitative techniques, this study identified and analyzed 36 articles published in 29 relevant journals. Data were retrieved from the Scopus database and analyzed using the Biblioshiny application to describe publication trends, citations, and author collaborations. The results show that research on Islamic Entrepreneurship has grown significantly, with a peak in publications in 2021 and 2022. There are some of the most influential writers who have made significant contributions to the understanding of Islamic entrepreneurship. Malaysia and Indonesia emerged as major contributors, reflecting the high interest in this topic in countries with the largest Muslim populations. The thematic map reveals the evolution of focus from general topics to specific issues such as innovation and SMEs in the Islamic context. Future research agendas are suggested to explore the role of digital technologies, Islamic financing models, social entrepreneurship, and the impact of government policies. These findings emphasize the importance of Islamic Entrepreneurship in a global context and provide a basis for further research in addressing the challenges and opportunities faced by Muslim entrepreneurs.
Bibliometric Analysis: The Evolution of Entrepreneurship among Islamic Boarding School Students from an Islamic Economic Law Perspective Abroza, Ahmad; Mas'ud, Ibnu
Al-Muamalat: Jurnal Ekonomi Syariah Vol. 11 No. 1 (2024): January
Publisher : Department of Sharia Economic Law, Faculty Sharia and Law, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/am.v11i1.33744

Abstract

The increasing interest in entrepreneurship among students of Islamic boarding schools within the framework of Islamic economics has garnered significant scholarly attention. This research employs bibliometric analysis by accessing the Scopus database to examine research trends related to entrepreneurship among Islamic boarding school students from 1996 to 2024. The aim is to identify research trends related to entrepreneurship among students. The research results indicate a growing interest in student entrepreneurship in Islamic boarding schools, particularly in 2019 and 2022. The focus is on entrepreneurial orientation, knowledge management, innovation, implementation strategies, and organizational performance. Visualization network analysis is highly relevant to the Islamic Economic Law Perspective and efforts to combine religious values with modern business principles in the context of Islamic boarding schools. This research has broad implications, not only for developing theory and understanding of Islamic entrepreneurship but also for shaping practices and policies that support entrepreneurship development based on Islamic values in Islamic boarding schools and the general public.
Computational Risk Management for Strategic Investors: An Engineering-Inspired Approach to Portfolio Diversification Hasan, Nonce; Rahim, Robbi; Sapinah, Sapinah; Pramono, Susatyo Adhi; Abroza, Ahmad
Journal of Applied Science, Engineering, Technology, and Education Vol. 7 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.asci3904

Abstract

This study presents an engineering-inspired approach to computational risk management, focusing on portfolio diversification strategies for strategic investors. Utilizing Monte Carlo simulation techniques, we assess the Value at Risk (VaR) of two prominent companies in Indonesia’s entertainment sector: MD Pictures Tbk (FILM) and MNC Studios International Tbk (MSIN). Daily return data from January 2022 to December 2022 are analyzed to evaluate both individual and combined risk-return profiles. The results show distinct characteristics between the two stocks, with FILM exhibiting a higher average daily return (0.42%) but greater volatility (standard deviation of 4.01%), compared to MSIN's more moderate return (0.33%) and lower volatility (3.64%). At a 95% confidence level, VaR estimates indicate potential maximum daily losses of 6.12% for FILM and 5.81% for MSIN. When combined into an equally weighted portfolio, significant diversification benefits emerge, reducing portfolio standard deviation to 2.77% and improving the VaR to 4.58%. This represents a risk reduction of 25.2% compared to FILM and 21.2% compared to MSIN. For a hypothetical investment of IDR 100 million, these improvements translate to reduced potential daily losses of IDR 1,540,482 and IDR 1,229,142 respectively. The findings demonstrate that even within a single industry, effective risk management can be achieved through strategic intra-sector diversification when constituent firms differ in business model and operational focus. This research bridges the gap between financial engineering and strategic portfolio management by offering a quantitative, simulation-based framework that supports informed decision-making for risk-conscious investors.