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The circular model of “SOME” on digital public relations management of Universitas Islam Riau Qurniawati, Eka Fitri; Mardani, Puri Bestari; Wulandari, Happy
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.49088

Abstract

Background: The transition of information channels used by the general public today is increasingly centered on digital media. This is indeed an opportunity for various institutions to enter the target market without having to go through filters as before. So, by reading this pattern Universitas Islam Riau adapts its public relations strategy from conventional to digital wisely. Purpose: This research was conducted to explore how UIR used digital in its public relations strategy. Methods: To understand the situation and the data collected, this research uses the SOME (share, optimize, manage, engage) model in elaboration. As for the research, the descriptive qualitative method is chosen as an approach to understanding five informants who were on the public relations team for UIR. Results: Following the SOME model, it can be mapped that in share, UIR used five social media and a website. Optimize, by arranging social media surfaces and collaborating with public figures. In managing, they monitor every audience response to each post through social media insight features, as well as direct and real-time actions to the audience on social media accounts. In engage, to publish the latest information and respond to all incoming messages. Conclusion: UIR uses digital public relations in managing information, going through four main stages, starting from the process of sharing, optimizing, managing, and attracting. Implications: The results of this study can provide input to university public relations to manage digital public relations optimally to always increase and build audience trust effectively and quickly.
PELATIHAN PRODUKSI TEPUNG UBI KAYU TERMODIFIKASI UNTUK KETAHANAN PANGAN KELUARGA DI PEKANBARU, RIAU Farradinna, Syarifah; Rahman, Jhonni; Wulandari, Happy; Titisari, Prima Wahyu; Jayanti, Wella
Jurnal Abdimas Ilmiah Citra Bakti Vol. 6 No. 3 (2025)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v6i3.5442

Abstract

Ketahanan pangan merupakan isu strategis yang berhubungan langsung dengan kesejahteraan masyarakat, khususnya di daerah pedesaan yang rentan terhadap krisis pangan. Salah satu upaya untuk mendukung ketahanan pangan adalah memanfaatkan potensi sumber daya lokal seperti ubi kayu yang mudah ditanam sepanjang tahun. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan Kelompok Wanita Tani (KWT) di Kecamatan Kulim, Pekanbaru, Riau, melalui pelatihan produksi tepung ubi kayu termodifikasi atau mocaf (modified cassava flour). Pelatihan melibatkan lima KWT dan dua kelompok PKK dengan total 50 peserta perempuan. Metode pelaksanaan meliputi identifikasi kebutuhan pelatihan, penyuluhan tentang manfaat dan proses produksi mocaf, praktik langsung pengolahan ubi kayu menjadi tepung mocaf, serta evaluasi melalui pre-test dan post-test untuk mengukur peningkatan pengetahuan dan keterampilan peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta dari 53,7% sebelum pelatihan menjadi 81,25% setelah pelatihan, disertai antusiasme tinggi dalam praktik produksi. Kegiatan ini tidak hanya meningkatkan keterampilan teknis, tetapi juga berpotensi memperkuat ketahanan pangan rumah tangga dan memberdayakan perempuan sebagai agen perubahan dalam pengembangan pangan lokal yang berkelanjutan di tingkat masyarakat.
The Effect of Social Media and Smartphone Use on Mathematics Learning Interest among Students at SMP Negeri 2 Singingi Intan Nurhakiki, Desti; Suripah; Istikomah, Endang; Indriati, Mefa; Wulandari, Happy
Desimal: Jurnal Matematika Vol. 9 No. 2 (2026): Desimal
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/

Abstract

The rapid expansion of digital technology has transformed students’ learning experiences, yet its influence on mathematics learning interest remains inconclusive because social media and smartphone use have often been examined separately. This study investigated the individual and simultaneous relationships between social media use, smartphone use, and mathematics learning interest among junior high school students. A quantitative ex post facto cross-sectional design was employed involving all 76 eighth-grade students at SMP Negeri 2 Singingi, Indonesia, using saturated sampling, while data were collected through three validated Likert-scale questionnaires and analyzed using multiple linear regression after the required statistical assumptions were satisfied. The findings revealed that both social media use and smartphone use were significant positive predictors of mathematics learning interest, and the regression model demonstrated a statistically significant overall fit. The results suggest that digital technology contributes positively to students’ affective engagement with mathematics when it is used purposefully to access educational content, facilitate learning interaction, and support independent study rather than merely for recreational activities. Unlike previous studies that predominantly investigated digital platforms or mobile devices separately or focused primarily on academic achievement, this study integrates both dimensions of students’ digital learning behaviour within a single analytical framework while positioning mathematics learning interest as the primary educational outcome. The findings contribute to the literature on digital mathematics education by providing empirical evidence from an Indonesian junior high school context and highlighting the importance of digital literacy, self-regulation, and pedagogically guided technology integration in promoting meaningful and sustainable mathematics learning.