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All Journal PRofesi Humas Lontar : Jurnal Ilmu Komunikasi Jurnal Abdimas Ilmiah Citra Bakti (JAICB)
Wulandari, Happy
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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The circular model of “SOME” on digital public relations management of Universitas Islam Riau Qurniawati, Eka Fitri; Mardani, Puri Bestari; Wulandari, Happy
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.49088

Abstract

Background: The transition of information channels used by the general public today is increasingly centered on digital media. This is indeed an opportunity for various institutions to enter the target market without having to go through filters as before. So, by reading this pattern Universitas Islam Riau adapts its public relations strategy from conventional to digital wisely. Purpose: This research was conducted to explore how UIR used digital in its public relations strategy. Methods: To understand the situation and the data collected, this research uses the SOME (share, optimize, manage, engage) model in elaboration. As for the research, the descriptive qualitative method is chosen as an approach to understanding five informants who were on the public relations team for UIR. Results: Following the SOME model, it can be mapped that in share, UIR used five social media and a website. Optimize, by arranging social media surfaces and collaborating with public figures. In managing, they monitor every audience response to each post through social media insight features, as well as direct and real-time actions to the audience on social media accounts. In engage, to publish the latest information and respond to all incoming messages. Conclusion: UIR uses digital public relations in managing information, going through four main stages, starting from the process of sharing, optimizing, managing, and attracting. Implications: The results of this study can provide input to university public relations to manage digital public relations optimally to always increase and build audience trust effectively and quickly.
Gender-based Interpersonal Communication Behavior: When Women No Longer Muted Wulandari, Happy; Dyah Pithaloka; Sherly Aidya Pasya
LONTAR: Jurnal Ilmu Komunikasi Vol. 13 No. 1 (2025): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v13.i1.10288

Abstract

This is a study using interview methods, focus group discussions, and systematic literature reviews. The problem is positioned on the change in the form of communication between women in the past and present. In an environment that supports the form of communication in the passive category, contemporary women today are gradually using the assertive category, especially in the context of romantic interpersonal relationships. Previously, in this category, women were expected to behave passively. In the explanation, muted group theory, patriarchal culture, and emotional intelligence of women will also be touched on to better understand the change in the form of communication in contemporary conditions.  
PELATIHAN PRODUKSI TEPUNG UBI KAYU TERMODIFIKASI UNTUK KETAHANAN PANGAN KELUARGA DI PEKANBARU, RIAU Farradinna, Syarifah; Rahman, Jhonni; Wulandari, Happy; Titisari, Prima Wahyu; Jayanti, Wella
Jurnal Abdimas Ilmiah Citra Bakti Vol. 6 No. 3 (2025)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v6i3.5442

Abstract

Ketahanan pangan merupakan isu strategis yang berhubungan langsung dengan kesejahteraan masyarakat, khususnya di daerah pedesaan yang rentan terhadap krisis pangan. Salah satu upaya untuk mendukung ketahanan pangan adalah memanfaatkan potensi sumber daya lokal seperti ubi kayu yang mudah ditanam sepanjang tahun. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan Kelompok Wanita Tani (KWT) di Kecamatan Kulim, Pekanbaru, Riau, melalui pelatihan produksi tepung ubi kayu termodifikasi atau mocaf (modified cassava flour). Pelatihan melibatkan lima KWT dan dua kelompok PKK dengan total 50 peserta perempuan. Metode pelaksanaan meliputi identifikasi kebutuhan pelatihan, penyuluhan tentang manfaat dan proses produksi mocaf, praktik langsung pengolahan ubi kayu menjadi tepung mocaf, serta evaluasi melalui pre-test dan post-test untuk mengukur peningkatan pengetahuan dan keterampilan peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta dari 53,7% sebelum pelatihan menjadi 81,25% setelah pelatihan, disertai antusiasme tinggi dalam praktik produksi. Kegiatan ini tidak hanya meningkatkan keterampilan teknis, tetapi juga berpotensi memperkuat ketahanan pangan rumah tangga dan memberdayakan perempuan sebagai agen perubahan dalam pengembangan pangan lokal yang berkelanjutan di tingkat masyarakat.
Co-Authors Dyah Pithaloka Farradinna, Syarifah Jayanti, Wella Jhonni Rahman Prima Wahyu Titisari Puri Bestari Mardani Qurniawati, Eka Fitri Sherly Aidya Pasya