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All Journal Tadris: Jurnal keguruan dan Ilmu Tarbiyah Al-Ulum Tadbir: Jurnal Manajemen Pendidikan Islam J-PAI: Jurnal Pendidikan Agama Islam Jurnal Pendidikan Islam Iqra' AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM JURNAL PENA EDUKASI Journal of Islamic Education Leadership LEADERIA : Jurnal Manajemen Pendidikan Islam Journal of Islamic Education Management Research (JIEMER)
Abdul Haris Abdullah
IAIN Sultan Amai Gorontalo
Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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PENGUATAN STRATEGI SOSIALISASI BERBASIS EVALUASI PENERIMAAN MAHASISWA BARU Abdullah, Abdul Haris; Tola, Baso
LEADERIA: Jurnal Manajemen Pendidikan Islam Vol. 6 No. 1 (2025): LEADERIA : Jurnal Manajemen Pendidikan Islam
Publisher : Universitas Islam Kiai Haji Achmad Siddiq Jember

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Abstract

The increasingly competitive landscape of student recruitment among higher education institutions in Indonesia, including Islamic State Higher Education Institutions (PTKIN), requires a shift toward evidence-based promotional strategies. This study aims to analyze and strengthen socialization strategies for new student admissions through an evaluative approach based on the theory of higher education marketing. Using an integrative literature review method, this research synthesizes relevant studies, reports, and policy documents published between 2019 and 2025 concerning student recruitment and institutional communication in Islamic higher education. The findings indicate that most PTKIN still employ conventional socialization methods that lack systematic evaluation and data utilization. The absence of integrated data analysis on student admissions has resulted in repetitive, less effective promotional practices. From the marketing perspective, effective socialization should be grounded in value-based and relationship-oriented communication strategies that align with the institution’s identity, academic reputation, and service quality. Furthermore, digital transformation and local cultural adaptation are essential to enhance visibility and engagement with potential students. This review proposes a conceptual model of strengthening socialization strategies based on continuous evaluation cycles—linking data analysis, strategic communication, and institutional collaboration. The study concludes that evaluation-based socialization not only improves recruitment outcomes but also enhances the institutional image and competitiveness of PTKIN as centers of excellence in Islamic higher education.
Higher Education Marketing: A Study of the Contribution of Marketing and Branding Strategies to Interest in Entering Islamic Higher Education Abdullah, Abdul Haris; Nento, Shinta
Jurnal Ilmiah Iqra' Vol 18, No 1 (2024)
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/jii.v18i1.2908

Abstract

Higher Education Marketing: A Study of the Contribution of Marketing and Branding Strategies to Interest in Entering Islamic Higher Education. This study aims to determine the effect of higher education marketing and branding strategies on interest in entering Islamic universities. The object of this research is students who come from two state Islamic universities. This study uses a quantitative approach with 124 respondents, sampling using random sampling technique, and a questionnaire as a measuring tool. Data analysis used the Structural Equation Modeling (SEM) method, and to test the suitability of the model in the study with the help of the SmartPLS version 3.2 application. The results of this study conclude that higher education marketing and branding strategies affect the interest in entering higher education
Adapting to Changing Landscape: Strategic Planning and Change Management in Islamic Higher Education Abdullah, Abdul Haris; Mala, Abdurahman R; Tola, Baso; Nento, Shinta
JURNAL AL-TANZIM Vol 8, No 3 (2024)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v8i3.8384

Abstract

This study aims to analyze the concept and process of strategic planning that can contribute to the success and effectiveness of strategic planning in Islamic universities by following the steps of strategic change developed by John Moore Bryson. The background of this study is based on the fact that the university environment, especially Islamic universities, generally still needs significant breakthroughs in strategic planning. The mixed method is used to consider the aspect of academic usefulness. First, the mixed method strategy gradually expands the findings. Second, the mixed method strategy combines quantitative and qualitative data into one piece of information to obtain a comprehensive analysis. The research findings show that the strategy model is an effort to integrate the main objectives and policies of the organization into a series of actions that can be relied on in achieving the organization at a certain point. The results of this study are expected to provide an essential contribution by identifying the gap between the John Moore-Bryson model and the strategic change model in the organizational environment of Islamic universities.
The Influence of Supportive Leadership Behavior and Organizational Support on The Job Satisfaction of Followers Mala, Abdurrahman R; Abdullah, Abdul Haris; Nento, Shinta
JURNAL AL-TANZIM Vol 6, No 4 (2022)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v6i4.3528

Abstract

Supportive leadership is the hope of organizations that wish to be efficient and competitive in services. There is a positive perception of leadership that potentially increases the job satisfaction of members. To achieve job satisfaction under supportive leadership, other variables are needed in achieving goals, including organizational support by subordinates. Therefore, this study examines predictively supportive leadership on job satisfaction and organizational support as moderate variables. Data were obtained from two state Islamic higher education institutions in Indonesia with the unit of analysis being ASN employees as many as 75 respondents were obtained randomly as a sample. While the data were collected through google form, the analysis method was using Structural Equation Modeling (SEM) assisted by SmartPls 3.2 software. Research findings indicate that supportive leadership behavior has a major contribution to employee job satisfaction. However, perceived organizational support as a moderate variable on job satisfaction has a less significant contribution. 
Co-Authors Baso Tola Hasan, Mantik Kasim Yahiji Mahdin, Maulian Hi Mala, Abdurahman R Mala, Abdurrahman R Shinta Nento Shinta Nento