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All Journal Jurnal Dharma Duta Satya Widya: Jurnal Studi Agama Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi International Journal of Multidisciplinary Sciences Satya Dharma: Jurnal Ilmu Hukum Tampung Penyang: Jurnal Ilmu Agama dan Budaya Hindu International Proceeding On Religion, Culture, Law, Education, And Hindu Studies
Wilantari, Ni Nyoman Ayu
IAHN Tampung Penyang Palangka Raya
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Communication Channel Effectiveness in Digital Tourism Communication: A Media Ecology Theory Perspective on Karuing Tourism Village Ni Nyoman Ayu Wilantari
International Proceeding On Religion, Culture, Law, Education, And Hindu Studies Vol. 1 (2026): International Proceeding On Religion, Culture, Law, Education, And Hindu Studies
Publisher : IAHN-TP Palangka Raya

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Abstract

Advances in digital technology have transformed communication patterns in the promotion of tourist destinations, including in tourism villages that highlight local wisdom as their main attraction. This study aims to analyze the effectiveness of communication channels in promoting the Karuing tourism village from the perspective of media ecology theory. The study employed a descriptive quantitative approach using a survey method involving 50 respondents, consisting of tourists and local residents familiar with the promotional activities of the Karuing tourism village. Data collection was conducted using a questionnaire with five indicators of communication channel effectiveness: accessibility, immediacy, interactivity, cultural resonance, and engagement. The data were analyzed using SPSS version 26 to describe the level of effectiveness for each indicator. The results show that all indicators fall into the “effective” category. The Engagement indicator received the highest average score (4.45), followed by Cultural Resonance (4.36), Accessibility (4.28), Immediacy (4.20), and Interactivity (4.05). These findings indicate that authentic representations of local culture and the ability of digital media to foster emotional engagement are key factors in the success of tourism communication in Karuing Tourism Village. From the perspective of media ecology theory, digital media not only serves as a means of conveying information but also shapes a communication environment that connects communities, culture, and tourists within a sustainable communication ecosystem. This study makes a conceptual contribution by deepening the understanding of the effectiveness of communication channels based on local culture as a strategy for the sustainable development of tourism villages.
Perspektif Hukum Hak Kekayaan Intelektual terhadap Desain Komunikasi Visual dalam Promosi Pariwisata Digital Savitri, Putu Kania Candra; Wilantari, Ni Nyoman Ayu
Satya Dharma : Jurnal Ilmu Hukum Vol 9 No 1 (2026): Satya Dharma: Jurnal Ilmu Hukum
Publisher : IAHN Tampung Penyang Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/sd.v9i1.1980

Abstract

Advances in information and communication technology have driven a major transformation in the tourism industry, particularly in the way tourist destinations are promoted, which has now shifted to digital media. Social media platforms such as Instagram, TikTok, and YouTube have become the primary means of building the image and brand of tourist destinations through the use of visual communication design. Visuals based on photography, videography, infographics, and visual storytelling play a crucial role in influencing tourists’ perceptions of and interest in a destination. However, the growth of digital tourism promotion has also raised various legal and ethical issues, such as copyright infringement, the unauthorized use of visual content, the manipulation of destination visuals, and the exploitation of local culture for commercial gain. This study aims to analyze the legal and ethical aspects of visual communication design in digital tourism promotion. The study employs a qualitative method using a literature review approach, examining various scientific journals, academic books, legal regulations, and prior research related to visual communication design, tourism communication, digital media ethics, and digital promotion law. The analysis is conducted using a descriptive-analytical approach through the stages of literature collection, theme classification, data reduction, interpretation, and drawing conclusions. The results indicate that visual communication design plays a strategic role in building the identity and image of tourist destinations in the digital era; however, its application must consider legal and ethical aspects of communication. Regulations such as the Copyright Law and the Information and Electronic Transactions Law (IET Law) serve as crucial instruments in providing legal protection for visual works and digital promotional activities. Furthermore, visual communication ethics are necessary to prevent information manipulation, exploitation of local culture, and the dissemination of misleading tourism content. This study emphasizes that digital tourism promotion must be conducted creatively, ethically, and responsibly while respecting copyright, local culture, and the principles of honest and sustainable communication.
Co-Authors -- Memoriance Helena Jovaka Puja Ananda I Made Adikampana, I Made I Wayan Suardana INDAYATI LANYA Laluas, Efraim Made Safitri Marisca, Refi Ni Nyoman Rahmawati Ni Putu Eka Merliana Savitri, Putu Kania Candra Selti, Selti Wayan Sutarwan