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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JFMR (Journal of Fisheries and Marine Research) International Journal of Economics, Business and Accounting Research (IJEBAR) e-Jurnal Apresiasi Ekonomi West Science Interdisciplinary Studies
Widodo, Anung
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering

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Perancangan Aplikasi Sales Force Automation untuk Pengolahan Data Penjualan dan Pencapaian Target pada Toko XYZ Widodo, Anung; Rizal, Samsul; Endrawati, Titin
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 1 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.1.72-79

Abstract

Permasalahan pada UKM adalah dengan memiliki beberapa jenis usaha yang berbeda dan ingin mendapatkan laporan penjualan dari tiap jenis usaha yang dimiliki secara cepat. Penelitian ini bertujuan Untuk membuat aplikasi Sales Force yaitu Aplikasi yang membantu UKM dalam memantau penjualan produk dari tiap Sales yang dilaporkan melalui aplikasi sales force. Aplikasi ini dapat memantau sudah berapa banyak dari tiap Sales menjual produk produk UKM. Dalam mengembangkan aplikasi sales force automation data disimpan menggunakan manajemen basis data SQL (Structured query language) atau DBMS. Alur perancangan sistem informasi yang dibuat pada penelitian ini menggunakan System Development Life Cycle (SDLC) dengan model waterfall yang merupakan suatu metode yang terdiri dari beberapa tahapan proses yang dapat digunakan untuk mengembangkan sistem informasi. Hasil Aplikasi SFA (Sales Force Automation) sudah dapat menampilkan Laba bersih dan berisi laporan operasional penjualan suatu barang yang dijual oleh toko. Aplikasi SFA sudah dapat menampilkan Penjualan barang hari ini dan data barang terlaris serta menampilkan data stok saat ini di toko. Melalui menu ini diharapkan owner dapat menganalis strategi penjualan selanjutnya untuk pencapaian target penjualan Perusahaan. Selain itu pada menu ini juga dapat menampilkan catatan piutang dari customer yang belum dibayarkan.
Application of AHP (Analytic Hierarchy Process) Method in Selecting 6 GB Ram Class Smartphone Santoso, Agus; Widodo, Anung
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1673

Abstract

This research aims to find out the selection of Smartphones on the Samsung, Oppo, Redmi and Realme brands in the best 6 GB RAM class. This study uses the AHP (Analythical Hierarchy Process) method. The sample uses five participants, namely 5 respondents. The model begins by identifying the main criteria, namely Price, Design, Battery Power and Engine Power using the main criteria ranking based on expert opinions to be interpreted in AHP. The second stage in the methodology is to identify sub-criteria by determining the Smartphone brands to be ranked, namely Samsung, Oppo, Redmi and Realme. Primary data was collected by interviewing and observing participants who use 6Gb RAM smartphones for more than a year. The results of the study showed that Realme smartphone got the first rank with a value of 0.283 while Redmi got the second priority with a value of 0.275 and Oppo got the third priority with a value of 0.265 and Samsung got the fourth priority with a value of 0.18, these are the results of this research analysis.
THE EFFECT OF ONLINE SHOPPING EXPERIENCE AND BRAND IMAGE ON LENOVO LAPTOP PRODUCT PURCHASE DECISIONS THROUGH VIRAL MARKETING AS AN INTERVENING VARIABLE Widodo, Anung; Wahyudin, Agus; Rizal, Samsul
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.942

Abstract

This research aims to analyze the influence of online shopping experience and brand image on purchasing decisions for Lenovo laptop products through viral marketing as an intervening variable. .The Jakarta APP Polytektnik case study is the subject of this research. The research was conducted on 180 respondents using quantitative descriptive methods. Sampling using non-probability sampling technique, namely purposive sampling.The survey method used in collecting data was using a questionnaire instrument. This research is explanatory research, which is a study that explains the position of the variables studied in a study by processing it using SmartPLS 4.0 software.. This research proves the influence of online shopping experience has a positive and significant influence on purchasing decisions, brand image has a positive and significant influence on purchasing decisions, online shopping experience has a positive and significant influence on viral marketing, brand image has a positive and significant influence on viral marketing, online shopping experience has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and viral marketing has a positive and significant effect on purchasing decisions. Keywords: Online shopping experience, Brand Image, Viral marketing,Purchase decision
Identifikasi Spesies dan Estimasi Nilai Produksi Ikan Kerapu (Epinephelus spp.) di Pelabuhan Tangkahan Kandangsemangkon: Analisis Data Perikanan yang Tidak Tercatat: Identification of Species and Estimation of Production Value of Grouper Fish (Epinephelus spp.) at Tangkahan Kandangsemangkon Port: Analysis of Unreported Fisheries Data Lelono, Tri Djoko; Bintoro, Gatut; Tumulyadi, Agus; Fuad, Fuad; Yulianto, Eko Sulkhani; Sutjipto, Darmawan Okto; Waliyuddin, Achmad; Hidayah, Lisa Nur; Widodo, Anung; Mahiswara, Mahiswara
JFMR (Journal of Fisheries and Marine Research) Vol. 9 No. 2 (2025): JFMR on July
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University, Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jfmr.2025.009.02.1

Abstract

Penelitian ini bertujuan mengidentifikasi spesies kerapu (Epinephelus spp.) serta mengestimasi volume produksi hasil tangkapan kerapu yang tidak tercatat di Tangkahan Kandangsemangkon, Lamongan. Data primer diperoleh melalui identifikasi spesies hasil tangkapan, dan pencatatan volume produksi di Tangkahan Kandangsemangkon. Data sekunder berupa data produksi resmi di Pelabuhan Perikanan Nusantara (PPN) Brondong. Analisis data menggunakan identifikasi visual spesies, kategorisasi spesies pendukung perikanan kerapu berdasarkan Unit of Assessment (UoA). Hasil penelitian menunjukkan terdapat tiga spesies target utama, yaitu Epinephelus fuscoguttatus, Plectropomus maculatus, dan Epinephelus areolatus. Volume produksi yang tidak tercatat selama periode penelitian mencapai 12,33% dari total produksi kerapu di wilayah tersebut. Spesies pendukung yang teridentifikasi terdiri dari enam spesies primer utama, empat spesies primer minor, satu spesies sekunder utama, dan lima spesies sekunder minor. Hasil ini menunjukkan bahwa keterlibatan aktif nelayan dalam   pengumpulan data spasial serta pencatatan produksi secara partisipatif berperan penting dalam memperbaiki akurasi data perikanan untuk mendukung pengelolaan sumber daya yang berkelanjutan.   This research aims to identify grouper species (Epinephelus spp.) and estimate the volume of unrecorded grouper catch production at Tangkahan Kandangsemangkon, Lamongan. Primary data were obtained through the identification of landed species and the recording of production volume at Tangkahan Kandangsemangkon. Secondary data consisted of official production data from the Brondong Fishing Port. Data analysis involved visual species identification and categorization of supporting species for the grouper fishery based on the Unit of Assessment (UoA). The research results indicate the presence of three main target species: Epinephelus fuscoguttatus, Plectropomus maculatus, and Epinephelus areolatus. The unrecorded production volume during the research period reached 12.33% of the total grouper production in the area. The supporting species identified consisted of six major primary species, four minor primary species, one major secondary species, and five minor secondary species. These findings suggest that the active involvement of fishermen in spatial data collection and participatory production recording plays a crucial role in improving the accuracy of fisheries data to support sustainable resource management.
PURCHASING DECISION OF IPHONE: THE ROLE OF PRODUCT QUALITY, BRAND IMAGE AND E-WOM Kuswibowo, Christian; Widodo, Anung; Santoso, Agus; Pujianto, Hendri
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11423

Abstract

This study aims to analyze the impact of The Influence of Product Quality and Brand Image on Purchase Decisions for iPhone Cell Phone Products Using Word of Mouth as an Intervening Variable. Iphone users in Tangerang City are the subjects of this study. The study was conducted with 175 respondents using quantitative descriptive methods. The sample length uses a purposeful sampling method that pays special attention to finding patterns. The survey method used when collecting data using a questionnaire tool. The analytical method used in this research is the Component or Variance Based Structural Equation Model where the data processing uses the Partial Least Square (Smart-PLS) program version 3.2.8 PLS. This study proves that product quality has a positive and significant effect on electronic word of mouth, brand image has a positive and significant effect on electronic word of mouth, product quality had a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions and electronic word of mouth had a positive and significant effect on purchasing decisions.
Co-Authors Agus Santoso Agus Wahyudin Christian Kuswibowo Darmawan Okto Sutjipto Eko Sulkhani Yulianto Endrawati, Titin Fuad Fuad Gatut Bintoro Hidayah, Lisa Nur Mahiswara, Mahiswara Pujianto, Hendri Samsul Rizal Tri Djoko Lelono Tumulyadi, Agus Waliyuddin, Achmad