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Influence of Price and Product Quality Analysis on Frozen Fish Purchasing Decisions Endrawati, Titin; Karundeng, Deby R.; Cakranegara, Pandu Adi; Putri, Raudya Setya Wismoko; Nofirman, Nofirman
Agrikan: Jurnal Agribisnis Perikanan Vol 15, No 2 (2022)
Publisher : Sangia Research Media and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29239/j.agrikan.15.2.467-474

Abstract

The purpose of this study was to analyze the effect of price and product quality on the decision to purchase frozen fish products at a store that sells a variety of frozen food products. The research design used in this study uses a quantitative associative method. Based on the results of data analysis that has been carried out in the first hypothesis (H1), which states that price has a positive and significant effect on purchasing decisions, the t-count value of 15,127 is greater than the t-table value, which is 1,667, testing the second hypothesis (H2). Which states that the quality of the product has a positive and significant effect on purchasing decisions the t-count value is 24,325 greater than the t-table value, which is 1,667, which means that the price and product quality produced have a positive and significant effect on consumer purchasing decisions. While the R-square value obtained is 0.781 which states that the price and product quality variables influence consumer purchasing decisions by 78.10% and the remaining 21.90% are influenced by other variables.
Talent Management in Industry 4.0: A Bibliometric Review of Required Skills and Competencies Judijanto, Loso; Endrawati, Titin; Ibrahim, Ely
West Science Interdisciplinary Studies Vol. 2 No. 06 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i06.991

Abstract

This bibliometric study systematically analyzes the evolving field of talent management within the context of Industry 4.0, employing VOSviewer for mapping and visualizing key research themes, collaborations, and temporal trends from 2012 to 2024. The analysis revealed distinct thematic clusters focusing on the integration of digital transformation within traditional HR practices, emphasizing core competencies, firm capabilities, and the evaluation of job performance. Temporal trends indicate a shift from foundational topics to more complex issues such as leadership competencies and the strategic implications of digital technologies. Density visualizations highlighted areas with heavy research concentration and potential gaps, suggesting opportunities for future studies particularly in emerging and less explored themes. The co-authorship analysis provided insights into collaborative networks, indicating a mix of well-established research groups and emerging scholars. This study not only maps the current landscape but also guides future research directions in talent management amidst rapid technological advancements.
The Effect of Workplace Facilities, Workload Management, and Job Flexibility on Employee Job Satisfaction in Insurance Companies in Indonesia Subroto, Setyowati; Endrawati, Titin; Nawiyah, Nawiyah
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1303

Abstract

This study investigates the effect of workplace facilities, workload management, and job flexibility on employee job satisfaction in insurance companies in Indonesia. A quantitative research approach was employed, involving 75 respondents from various insurance firms. Data were collected using a structured questionnaire based on a 5-point Likert scale and analyzed using SPSS version 26. Pearson correlation and multiple regression analysis were used to assess the relationships between the variables. The results show that all three independent variables—workplace facilities, workload management, and job flexibility—have a significant positive effect on employee job satisfaction. Among them, workplace facilities had the strongest influence, followed by job flexibility and workload management. The model explained 60.3% of the variance in job satisfaction, highlighting the critical role these factors play in enhancing employee morale and retention. The findings provide practical insights for insurance companies to improve job satisfaction by focusing on creating supportive work environments, managing workloads effectively, and offering flexible work arrangements.
The Influence Of Brand Equity, Customer Relationship Marketing And Service Perfomance On Customer Loyalty Setiawan, Zunan; Dharmawan, Donny; Judijanto, Loso; Launtu, Ansir; Endrawati, Titin
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1291

Abstract

As a company that offers financial services, Bank NTB Syariah is always motivated by the importance of trust when doing its everyday duties. Bank NTB Syariah is dedicated to bringing new ideas and solutions to customers' financial activities while adhering to Sharia laws and customs. In the Islamic banking sector, superior service quality and brand equity are the keys to success. Islamic banks are currently placing a great deal of emphasis on their customer relationship marketing since a well-executed plan may foster customer pleasure and loyalty. At Bank NTB Syariah KCP Aikmel Lombok Timur, this study aims to determine the impact of customer loyalty on brand equity, customer relationship marketing, and service performance. This study employed quantitative methods based on correlation analysis. A total of 70 respondents were acquired by using incidental sampling procedures to obtain the sample. A number of tests, including the validity, realibility, classic assumption, linear regression, and coefficient of determination tests, were used to analyze the data using IBM SPSS version 21. According to the research findings, Bank NTB Syariah's customer loyalty is positively and significantly impacted by its brand equity, customer relationship marketing, and service performance. KCP Aikmel can be used as a reference when developing policies for the bank to ensure that its customer loyalty is high by continuing to maintain its brand equity, customer relationship marketing, and service performance.
Perancangan Aplikasi Sales Force Automation untuk Pengolahan Data Penjualan dan Pencapaian Target pada Toko XYZ Widodo, Anung; Rizal, Samsul; Endrawati, Titin
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 1 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.1.72-79

Abstract

Permasalahan pada UKM adalah dengan memiliki beberapa jenis usaha yang berbeda dan ingin mendapatkan laporan penjualan dari tiap jenis usaha yang dimiliki secara cepat. Penelitian ini bertujuan Untuk membuat aplikasi Sales Force yaitu Aplikasi yang membantu UKM dalam memantau penjualan produk dari tiap Sales yang dilaporkan melalui aplikasi sales force. Aplikasi ini dapat memantau sudah berapa banyak dari tiap Sales menjual produk produk UKM. Dalam mengembangkan aplikasi sales force automation data disimpan menggunakan manajemen basis data SQL (Structured query language) atau DBMS. Alur perancangan sistem informasi yang dibuat pada penelitian ini menggunakan System Development Life Cycle (SDLC) dengan model waterfall yang merupakan suatu metode yang terdiri dari beberapa tahapan proses yang dapat digunakan untuk mengembangkan sistem informasi. Hasil Aplikasi SFA (Sales Force Automation) sudah dapat menampilkan Laba bersih dan berisi laporan operasional penjualan suatu barang yang dijual oleh toko. Aplikasi SFA sudah dapat menampilkan Penjualan barang hari ini dan data barang terlaris serta menampilkan data stok saat ini di toko. Melalui menu ini diharapkan owner dapat menganalis strategi penjualan selanjutnya untuk pencapaian target penjualan Perusahaan. Selain itu pada menu ini juga dapat menampilkan catatan piutang dari customer yang belum dibayarkan.
Social Media Marketing, Content Marketing, Email Marketing, and SEO Impact on Employee Engagement and Financial Performance in Indonesian Start-up Companies Arie Wicaksono, Abdul Rahman; Endrawati, Titin
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1671

Abstract

The present research work has focused on how the integration of techniques like Social Media Marketing, Content Marketing, Email Marketing, and SEO impacts the employee engagement and financial performance in Indonesian start-up companies. A quantitative approach was utilized, with 113 participants in the sample. The measurement of the Likert scale was within the range of 1 to 5. The data analysis was conducted using the Structural Equation Modeling with Partial Least Squares software. Results indicated a positive significant effect of Social Media Marketing, Content Marketing, and Email Marketing on Employee Engagement. Further, the study revealed that Employee Engagement has a significant influence on Financial Performance. The results imply that digital marketing strategies are effective tools of improving employee engagement, which contributes to improved financial performance in a start-up company. This study provides useful lessons that could be used by companies in pursuit of effective marketing both internally and externally to ensure better financial outcomes.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND LEADERSHIP ON EMPLOYEE PRODUCTIVITY IN FREIGHT FORWARDING COMPANIES JAKARTA Nawiyah, Nawiyah; Endrawati, Titin
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.927

Abstract

This study aims to explore employee productivity. Good employee productivity is increasing over time. Employee productivity is influenced by many factors, including organizational culture and leadership. Organizational culture and leadership play an important role in an organization. Organizational culture provides guidelines for employees because it will help develop a sense of belonging for employees, can be used to develop personal relationships with the organization. Good leadership and proper organizational culture development, the organization will be able to avoid complex problems, namely the working relationship between leaders and subordinates, so that work productivity can be achieved. This study uses the method of validity test analysis, reliability test, multiple linear regression and hypothesis testing with t-test and F-test. The population in the study were employees where APP Polytechnic students did industrial work practices at freight forwarder companies with 60 respondents. The results of this study are that organizational culture variables have a positive and significant effect on employee productivity, leadership variables have a positive and significant effect on employee productivity. Together, organizational culture variables and leadership variables also have a positive and significant effect. Keywords: organizational culture, leadership, employee productivit