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All Journal Jurnal Manajemen Pendidikan Sanskara Ekonomi dan Kewirausahaan West Science Social and Humanities Studies
Rizaldy, Rizaldy
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : West Science Social and Humanities Studies

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The Impact of the Use of Environmentally Friendly Raw Materials and Green Marketing Communication on Corporate Reputation and Profitability in the Manufacturing Industry in Central Java Juwita, Rina; Rizaldy, Rizaldy; Yoga, Tirta
West Science Social and Humanities Studies Vol. 2 No. 08 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i08.1182

Abstract

This study examines the impact of environmentally friendly raw materials and green marketing communication on corporate reputation and profitability within the manufacturing industry in Central Java. Utilizing a quantitative research approach, data were collected from 140 manufacturing firms, analyzed using a Likert scale ranging from 1 to 5. The data were processed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to evaluate the proposed hypotheses. The findings reveal that both the use of environmentally friendly raw materials and green marketing communication have positive and significant effects on corporate reputation and profitability. These results highlight the strategic importance of sustainability practices in enhancing corporate outcomes. The study underscores the value of integrating environmentally conscious operations and effective communication strategies to achieve competitive advantages in the manufacturing sector. By adopting sustainable practices and promoting these efforts through targeted marketing communications, companies can strengthen their market position and financial performance.
Co-Authors Arfiansyah, Ferry Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Megawati - Rina Juwita Saryono, Udin Siti Khoirina Sukmawati, Taryati Tia Apriani Tirta Yoga Yulianto Yulianto Yulistina Yulistina Yuniarti Yuniarti Yusron Toto