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All Journal Jurnal Fokus Manajemen Bisnis Sanskara Ekonomi dan Kewirausahaan West Science Journal Economic and Entrepreneurship Jurnal Ekonomi dan Kewirausahaan West Science Income Journal: Accounting, Management and Economic Research Jurnal Signaling
Arfiansyah, Ferry
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pemetaan Penelitian Berorientasi Green Rantai Pasokan untuk Green Pemasaran : Analisis Bibliometrik: A Bibliometric Analysis Nur Siswanto, Budi; Satiadharma, Moehamad; Arfiansyah, Ferry
Income Journal: Accounting, Management and Economic Research Vol 2 No 1 (2023): Edisi April
Publisher : PT Bone Jaya Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61911/income.v2i1.27

Abstract

The purpose of this research is to undertake a bibliometric analysis of both the published literature on the green supply chain in the context of green marketing that was produced between 2013 and 2023. This study utilizes scientific mapping and analysis of publication performance to characterize the structure of green marketing publications as well as the patterns that have emerged within the field. The purpose of this research is to determine the contributions made by authors, journals, topic areas, the incidence of keywords, and trends in papers that have been published. The findings indicate that considerable growth occurred in the 2010s, despite the fact that the initial year of publishing did not see a significant amount of expansion. The findings of this investigation on the pattern of publications relating to environmentally responsible marketing reveal an average annual rise of 23 new publications in this field. Seven hundred and nine papers utilize the term "sustainability," making it the most popular choice. The interconnections between keywords provide information about the connections that often exist between terms that are used in a particular investigation. The visualization of research trends is offered in order to provide up-to-date reference information for academics. This reveals crucial research gaps as well as possible research pathways that may be pursued in the future in order to progress the consolidation of disciplines.
Kinerja Perusahaan Batik Trusmi Cirebon Dalam Kaitannya Dengan Inovasi Produk dan Pemasaran Afifah, Nurul; Pringgabayu, Dematria; Arfiansyah, Ferry
Income Journal: Accounting, Management and Economic Research Vol 2 No 1 (2023): Edisi April
Publisher : PT Bone Jaya Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61911/income.v2i1.32

Abstract

Batik is a work of art and cultural heritage recognized by UNESCO. Indonesian people are attached to batik, both in formal and non-formal events. This study aims to determine the effect of product innovation and promotion through social media on the performance of batik companies in the Trusmi Cirebon batik center. The analysis was conducted using Path Analysis with the help of SPSS software. Data was collected from 80 respondents who are batik entrepreneurs in Cirebon. The results showed that the product innovation variable had a positive and significant effect on company performance. Social media promotion variables have a positive and significant influence on company performance. Both variables together also have a positive and significant effect on company performance . Companies need to manage their social media professionally so that the content presented is interesting and in turn will improve company performance
Pengaruh Inovasi Proses dan Orientasi Pasar terhadap Kinerja Bisnis Start-up Teknologi di Indonesia Arfiansyah, Ferry; Rizaldy, Rizaldy
Sanskara Ekonomi dan Kewirausahaan Vol. 2 No. 02 (2024): Sanskara Ekonomi dan Kewirausahaan (SEK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v2i02.356

Abstract

Penelitian ini menyelidiki interaksi antara Inovasi Proses, Orientasi Pasar, dan Kinerja Bisnis pada perusahaan rintisan teknologi dalam ekosistem yang dinamis di Indonesia. Sampel dari 150 perusahaan rintisan teknologi yang mencakup berbagai sektor berpartisipasi dalam penelitian ini. Analisis Faktor Konfirmatori memvalidasi model pengukuran, menetapkan reliabilitas dan validitas konstruk laten. Validitas diskriminan telah dikonfirmasi, dengan menekankan perbedaan antara Inovasi Proses, Orientasi Pasar, dan Kinerja Bisnis. Analisis model struktural mengungkapkan jalur positif dan signifikan dari Inovasi Proses dan Orientasi Pasar terhadap Kinerja Bisnis, yang menunjukkan bahwa membina proses inovasi internal dan mengadopsi pendekatan yang berpusat pada pasar berkontribusi secara sinergis terhadap keberhasilan perusahaan rintisan teknologi secara keseluruhan. Indeks kecocokan model mendukung kecukupan kerangka kerja yang diusulkan. Implikasi praktis menyoroti pentingnya strategis dalam menyeimbangkan inovasi internal dan orientasi pasar untuk kesuksesan yang berkelanjutan dalam lanskap kewirausahaan teknologi yang dinamis di Indonesia.
MARKET MICROSTRUCTURE THEORY: FIXED EFFECT MODEL APPROACH ON COMPANY FUNDAMENTALS PROFITABILITY Devi, Wiara Sanchia Grafita Ryana; Arfiansyah, Ferry; Pranata, Rengga Madya; Damaianti, Indriana; Kharisma, Mita
Jurnal Signaling Vol 13, No 1 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i1.1682

Abstract

The concept of market microstructure, or market microstructure theory, examines the dynamics behind the formation of stock prices in Indonesia. There are three primary categories that may be used to categorize the many explanations offered by academics and researchers on the processes that lead to the establishment of stock prices on the Exchange. In this work, a quantitative methodology is utilized to evaluate hypotheses and confirm market microstructure theory, and signal theory. This research makes use of secondary data, namely information gleaned from the Indonesia Stock Exchange for the years 2017-2020. The data in question cover the period of time. The State-Owned Enterprises (BUMN) group, of which the research sample is a member, provides the sample for this study. The findings of the study indicate that there is a connection between fundamentals and profitability.
Bibliometric Analysis of Entrepreneurship Education: Trends and Research Gaps Ahmad, Muh. Ihsan Said; Arfiansyah, Ferry
West Science Journal Economic and Entrepreneurship Vol. 2 No. 04 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i04.1382

Abstract

This study presents a bibliometric analysis of entrepreneurship education, examining research trends, publication patterns, and global collaborations from 2000 to 2024. Utilizing data from Scopus, the analysis identifies key thematic clusters within the field, such as foundational pedagogical approaches and the integration of technological advancements in educational practices. The research highlights significant shifts towards experiential and technology-enhanced learning, reflecting the evolving demands of the entrepreneurial landscape. Visualization tools like VOSviewer facilitated the exploration of global collaborative networks, revealing robust interconnections among researchers worldwide with a notable focus in regions such as North America, Europe, and Asia. The analysis also depicts a pronounced increase in research output post-2012, suggesting a burgeoning interest and recognition of entrepreneurship education's critical role in economic development. The findings underscore the importance of adaptability in educational policies and practices to foster effective entrepreneurial training. This study not only maps the intellectual structure of entrepreneurship education but also provides insights into the dynamic nature of research collaborations that shape the field.
A Bibliometric Study on Digital Entrepreneurship: Mapping the Evolutions and Its Impact on Startups Judijanto, Loso; Arfiansyah, Ferry
West Science Journal Economic and Entrepreneurship Vol. 2 No. 04 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i04.1384

Abstract

This study presents a bibliometric analysis of digital entrepreneurship, mapping its evolution, key themes, and impact on startups. Utilizing data from peer-reviewed publications from 2005 to 2025, the research highlights a significant surge in scholarly interest, particularly post-2015, driven by advancements in digital technologies and their implications for entrepreneurship. The analysis identifies central themes such as "digital platforms," "innovation," and "electronic commerce," while also emphasizing the growing importance of digital skills and funding mechanisms like crowdfunding. The geographical distribution of research contributions reveals a global phenomenon, with major insights emerging from countries such as the United States, the United Kingdom, and Australia, alongside rising participation from emerging markets like Vietnam and India. The study underscores the necessity for ongoing research to address the challenges posed by rapid technological change and ethical considerations, while advocating for interdisciplinary collaboration to enrich the understanding of digital entrepreneurship. This research serves as a valuable resource for scholars, practitioners, and policymakers, providing insights into the transformative potential of digital entrepreneurship in today’s economy.
Analisis Pengaruh Kredibilitas Influencer, Relevansi Konten, dan Tingkat Keterlibatan Sosial terhadap Perilaku Konsumen Generasi Z dalam Kampanye Influencer Marketing: Studi Kasus pada Industri Fashion di Indonesia Sono, Moh Gifari; Ilhamiwati, Mega; Januarty, Widalicin; Utami, Eva Yuniarti; Arfiansyah, Ferry
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 01 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i01.889

Abstract

Penelitian ini menyelidiki dinamika rumit yang memengaruhi perilaku konsumen Generasi Z di industri fesyen Indonesia, dengan fokus pada peran kredibilitas influencer, relevansi konten, dan keterlibatan sosial. Pendekatan kuantitatif digunakan, dengan mensurvei sampel konsumen Generasi Z yang beragam di berbagai kota besar di Indonesia. Analisis model pengukuran menetapkan reliabilitas dan validitas konstruk, sementara model struktural mengungkapkan hubungan yang signifikan dan positif antara kredibilitas influencer, relevansi konten, keterlibatan sosial, dan perilaku konsumen. Temuan ini memberikan wawasan yang dapat ditindaklanjuti oleh para pemasar dan influencer, yang menekankan pentingnya membangun kredibilitas, membuat konten yang relevan, dan mendorong keterlibatan sosial untuk secara efektif terhubung dan mempengaruhi konsumen Generasi Z.
Building digital entrepreneurs in Indonesia: The role of education, competence, and self-efficacy Arfiansyah, Ferry; Suryana, Suryana; Mulyadi, Hari; Gaffar, Vanessa; Pranata, Rengga Madya
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14492

Abstract

As digital transformation progresses, understanding the elements that motivate students in higher education to pursue digital entrepreneurship has become increasingly essential. Indonesia, as one of the largest developing digital economies, provides a vital context where high digital literacy among youth has not yet translated into strong entrepreneurial activity, making its university students a critical population for examining the education–intention gap. Most prior studies addressed digital entrepreneurial education and competence independently, with limited efforts to link them in explaining entrepreneurial motivation. This research analyzes the intermediary influence of digital entrepreneurial self-efficacy in bridging the effects of digital entrepreneurial education and digital competence on students’ entrepreneurial intentions among 173 university students in West Java, Indonesia, utilizing a structural equation modeling approach. Analysis outcomes demonstrate that digital education and competence strengthen students’ confidence to initiate digital ventures. This heightened self-efficacy, in turn, becomes the most decisive factor influencing entrepreneurial intention. Digital competence alone does not directly foster intention but becomes influential when accompanied by strong self-belief, indicating that technical proficiency must be complemented by psychological readiness. The research merges the theory of planned behavior and social cognitive theory to construct its conceptual framework to connect intention development with efficacy processes, illustrating how digital learning and skills collectively foster entrepreneurial motivation. Practically, it highlights the importance of educational designs that simultaneously build competence and confidence to cultivate capable and resilient digital entrepreneurs.
Co-Authors Ahmad, Muh. Ihsan Said Damaianti, Indriana Dematria Pringgabayu Devi, Wiara Sanchia Grafita Ryana Fikri Mohamad Rizaldi Hari Mulyadi, Hari Ilhamiwati, Mega Judijanto, Loso Kharisma, Mita Nur Siswanto, Budi Nurul Afifah Pranata, Rengga Madya Rizaldy, Rizaldy Satiadharma, Moehamad Sono, Moh Gifari Suryana Suryana Utami, Eva Yuniarti Vanessa Gaffar Widalicin Januarty