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All Journal Farmasains : Jurnal Farmasi dan Ilmu Kesehatan E-Jurnal Manajemen Universitas Udayana Jurnal Minfo Polgan (JMP) Indonesian Journal of Digital Business DIGIBE: Digital Business and Entrepreneurship Journal Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Transformasi Bisnis Digital The Indonesian Journal of Computer Science J-CEKI Ulil Albab
Adam Hermawan
Unknown Affiliation
Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Immunology & microbiology Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences

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AKTIVITAS SITOTOKSIK EKSTRAK ETANOLIK HERBA CIPLUKAN (Physalis angulata L.) PADA SEL KANKER LEHER RAHIM HeLa MELALUI MODULASI EKSPRESI PROTEIN p53 Andita Pra Darma; Rosana Anna Ashari; Perdana Adhi Nugroho; Ameilinda Monikawati; Ilham Agusta Fauzi; Adam Hermawan; Edy Meiyanto
Farmasains : Jurnal Farmasi dan Ilmu Kesehatan Vol. 1 No. 2 (2011): Oktober 2010 - Maret 2011
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/far.v1i2.1163

Abstract

Cervical cancer is one of leading cause of cancer death in women in the developing countries. One of the strategy to prevent cervical cancer based on cytotoxic agents are now being developed. Ciplukan (Physalis angulata L.) is one of potential plant as chemopreventive agent due to Physalin and Withangulatin constituent in this plant. This study was aimed to know cytotoxic effect of ciplukan ethanolic extract (CEE) in human cervical carcinoma Hela cell line. Evaluation of cell viability value was determined using MTT assay. The expression of p53 as cell proliferation regulator was observed with immunocytochemistry assay. Ethanolic extract of ciplukan showed cytotoxic effect in HeLa cell line with IC50 of 158 µg/ml. Further observation of cell proliferation regulator showed that CEE induces expression of p53 that inhibit cell proliferation. The result showed that CEE has potential activity to be developed as anticancer agent in human cervical cancer.
Pengaruh Retail Mix terhadap Kepuasan Pelanggan pada Foodmart Primo Lippo Mall Kuta Adam Hermawan; Kastawan Mandala
E-Jurnal Manajemen Vol 7 No 2 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.265 KB) | DOI: 10.24843/EJMUNUD.2018.v7.i02.p09

Abstract

A strategy that retail businesspeople can use to win the competition is by applying the right retail mix strategy. Elements of the retail mix can be combined and combined in such a way as to satisfy and retain existing customers. The purpose of this research is to explain the influence of retail mix simultaneously and partially to customer satisfaction at Foodmart Primo Lippo Mall Kuta. The research subjects were all Foodmart Primo Lippo Mall customers in Kuta, with a sample of 115 people. Determination of sample using purposive sampling method, that is sample determination technique with certain consideration. Data were analyzed using multiple linear regression analysis technique. The results showed that the retail mix (price, merchandise, promotion, service, store location, and store atmosphere) simultaneously and partially significant effect on customer satisfaction at Foodmart Primo Lippo Mall Kuta. This has the meaning that the better the application of the retail mix at Foodmart Primo Lippo Mall Kuta then the increase also the level of customer satisfaction.
The Effect Of Social Media Marketing Instagram and Price On Purchasing Decisions @Rumahbatik.Palbatu Aldrich Atha Rheza Hariyanto; Btari Mariska Purwaamijaya; Adam Hermawan
Indonesian Journal of Digital Business Vol 4, No 1 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i1.59423

Abstract

This study examined the influence of marketing through Instagram social media and price on consumer purchasing decisions at Rumah Batik Palbatu. In the context of the local batik business in Indonesia, especially facing price competition with Chinese batik imports, Rumah Batik Palbatu faces the challenge of significant sales fluctuations. Therefore, this study aims to provide in-depth insight into how marketing through Instagram social media and product prices can influence consumer purchasing decisions. This study uses a descriptive method with a quantitative approach. The data sampling technique used is probability sampling with a simple random sampling technique, and the data obtained are processed using multiple linear regression analysis techniques. The results of this study include: (1) SPSS analysis shows that social media marketing has no significant effect on purchasing decisions at Rumah Batik Palbatu, with a partial test value of 0.400 and a significance probability of 0.690, rejecting H1 and accepting H0; (2) Price has a positive and significant influence on purchasing decisions at Rumah Batik Palbatu based on the results of the analysis using SPSS 27, with a t-value of 4.029 and a significance probability of 0.00, which indicates that the alternative hypothesis (H2) is accepted, and the null hypothesis (H0) is rejected; (H3) Social media marketing and price simultaneously have a positive and significant influence on purchasing decisions at Rumah Batik Palbatu MSMEs, which is supported by the results of the F test with a simultaneous test value of 31.276 and a significance probability of 0.001.
Analisis Pemahaman Quality Assurance pada Mahasiswa Bisnis Digital Universitas Pendidikan Indonesia Gieldy Akhyat Affandi Utama; Adam Hermawan; Adi Prehanto
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 4 (2024): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i4.312

Abstract

Digital Business students at Universitas Pendidikan Indonesia Tasikmalaya Campus recognize the importance of Quality Assurance (QA), but many do not fully grasp the concept. This study aims to describe and evaluate students’ understanding of QA, with the goal of bridging the gap between awareness and application in the field of Digital Business. The research method used is descriptive quantitative, employing a Probability Sampling technique with a Proportionate Stratified Random Sampling approach. Results indicate that students generally have a good understanding of QA, especially in grasping basic concepts and the significance of QA for product quality. However, some dimensions of QA remain less understood, particularly regarding practical application in the industry. The depth of understanding varies; most students have a sufficient basic grasp, but only a few can relate QA concepts to real-world case studies. Based on these findings, the Digital Business Study Program is advised to integrate practical elements into the QA curriculum, such as QA simulations, industry case studies, and collaborative projects with companies. This is expected to enhance students’ understanding and bridge the gap between QA theory and practice. Future research could test the effectiveness of various QA teaching approaches and compare understanding across different study programs.   duk
Pengaruh Personal Branding Vincent Desta dan Guerilla Marketing terhadap Brand Image: Studi Kasus Instagram Vindes Store Aulia Zahra; Adam Hermawan; Btari Mariska Purwaamijaya
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.309

Abstract

This research aims to determine the influence of Vincent Desta's personal branding by looking at the concept of guerilla marketing as a marketing element on the brand image on the Vindes Store Instagram. This research data was obtained from the results of distributing questionnaires with a population sample of 190 respondents processed using SPSS. The findings of this research show that there is a positive influence of the personal branding variable on brand image partially, the guerilla marketing variable also has a positive influence on brand image partially, the personal branding and guerilla marketing variables have a simultaneous influence on brand image with an R - Square value amounting to 14.7% with the variability of brand image being explained by personal branding and guerilla marketing.
Analisis dan Rekomendasi Upaya Penerapan Penggunaan QRIS Bagi Pedagang di Pasar Cikurubuk Tasikmalaya Arya Budi Saputra; Adam Hermawan; Syti Sarah Maesaroh
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.310

Abstract

The payment digitization process is inherent for MSMEs to improve they transaction. Digital payments that starting to be demand today is QR codes, namely QRIS. One of the cities that used QRIS is Tasikmalaya City. Cikurubuk Market is one of markets that has started to implement QRIS from 2020. However, until now the implementation are still not effective in use. This study to analyze and provide recommendations regarding efforts to implement QRIS in Cikurubuk Market, Tasikmalaya City, with an approach from the Technology Acceptance Model (TAM) theory. The results that perceived usefulness still does not have an impact and usefulness on the performance merchants because of the lack of buyers using QRIS and support systems that are still lacking. In perceived ease of use, merchants understand how to use QRIS because it is easy, even though the role of the organizers themselves still does not provide good socialization. From these two perceptions, of course, it forms the attitude and intention of the traders that they will continue to use QRIS in their shophouses. The biggest hope for the organizers is to carry out socialization and increase their seriousness to implement this QRIS so that it can be useful in practice.
Pengaruh Social Media Marketing Activities terhadap Consumer Brand Engagement : (Studi pada Akun TikTok @alfamartku) Nina Nuraeni; Adam Hermawan; Btari Mariska Purwaamijaya
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.318

Abstract

This study aims to determine the influence of social media marketing activities on Consumer Brand Engagement on TikTok @alfamartku. The data of this study was obtained from the results of the distribution of a questionnaire with a population sample of 100 respondents processed using SPSS 29. The findings of this study show that there is a positive influence of the variable of social media marketing activities on Consumer Brand Engagement partially, with an R-Square value of 58.9% indicating that most of the variation in Consumer Brand Engagement can be explained by marketing activities on TikTok social media. Trendiness has a strong influence on social media marketing activities, while the Electronic Word of Mouth (EWOM) indicator has a lower influence. Furthermore, the indicator that has the strongest influence on the Consumer Brand Engagement variable is Cognitive Processing, while the indicator that has the lowest influence is Affection. These findings underscore the importance of effective marketing strategies on social media in building strong engagement between brands and consumers.
PENGARUH EMBEDDED INSURANCE PADA LAYANAN PROTEKSI PRODUK SHOPEE DALAM MEMEDIASI E-SERVICE QUALITY TERHADAP KEPERCAYAAN KONSUMEN Lanina Astrid Chrysant Vrij; Adam Hermawan; Adi Prehanto
Digital Business and Entrepreneurship Journal Vol. 3 No. 1 (2025): Digital Business and Entrepreneurship Journal
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v3i1.43

Abstract

Berbelanja online melalui e-commerce telah menjadi bagian dari kebiasaan masyarakat Indonesia sehari-hari. Banyaknya kemudahan yang dirasakan menjadi alasan masyarakat gemar berbelanja online. Namun, banyaknya kemudahan yang dirasakan itu tidak menutup adanya risiko-risiko yang dapat menganggu pengalaman belanja dan menimbulkan kekecewaan. Kekecewaan konsumen terhadap e-service quality yang diberikan bisa berdampak buruk terhadap kepercayaan konsumen pada e-commerce tersebut. Oleh karena itu, diperlukan upaya penanggunlangan risiko dengan memberikan jaminan berupa asuransi bagi konsumen e-commerce melalui teknologi embedded insurance. Penelitian ini dilakukan untuk mengetahui pengaruh embedded insurance pada layanan proteksi produk shopee dalam memediasi e-service quality terhadap kepercayaan konsumen. Pendekatan dalam penelitian ini menggunakan kuantitatif kausal dengan metode survey. Dengan sampel yang merupakan pengguna aktif Shopee di Kota Bandung, Bekasi, Bogor, Depok, dan Tasikmalaya usia 17 – 39 tahun yang pernah menggunakan layanan Proteksi Produk di Shopee minimal satu kali. Data yang terkumpul selanjutnya diolah menggunakan pendekatan PLS-SEM melalui aplikasi SmartPLS 3.2.9. Hasil dari penelitian ini yaitu pertama e-service quality berpengaruh secara signifikan terhadap embedded insurance. Kedua e-service quality tidak berpengaruh secara signifikan terhadap kepercayaan konsumen, Ketiga, terdapat pengaruh signifikan dari e-service quality,terhadap kepercayaan konsumen,melalui embedded insurance. Oleh karena itu, embedded insurance berhasil menjadi variabel mediasi dalam pengaruh e-service quality terhadap kepercayaan konsumen. Kata kunci: e-service quality; embedded insurance; kepercayaan konsumen.   Abstract Shopping online through e-commerce has become an integral part of the daily habits of Indonesian society. The convenience it offers is a key reason why people enjoy online shopping. However, these conveniences do not eliminate the risks that can disrupt the shopping experience and lead to disappointment. Consumers' dissatisfaction with the e-service quality provided can negatively impact their trust in the e-commerce platform. Therefore, risk mitigation efforts are needed by providing guarantees in the form of insurance for e-commerce consumers through embedded insurance technology. This study aims to analyze the influence of Embedded Insurance on Shopee's Product Protection Services in mediating E-Service Quality and Consumer Trust. The research employs a causal quantitative approach with a survey method. The sample consists of active Shopee users aged 17–39 years in Bandung, Bekasi, Bogor, Depok, and Tasikmalaya who have used Shopee’s Product Protection service at least once. The collected data were processed using the PLS-SEM approach with the SmartPLS 3.2.9 application.The findings of this study are as follows: first, e-service quality significantly influences embedded insurance. Second, e-service quality does not significantly influence consumer trust. Third, there is a significant influence of e-service quality on consumer trust through embedded insurance. Therefore, embedded insurance successfully acts as a mediating variable in the relationship between e-service quality and consumer trust.  Keywords: e-service quality; embedded insurance; consumer trust
Pengaruh Nilai Fungsional, Nilai Emosional, Dan Nilai Sosial Terhadap Niat Beli Barang Virtual Dalam Game Mobile Legends (Studi Kasus Pada Pemain Game Online Mobile Legends Di Jawa Barat Agra Fadhilla Tamara; Adam Hermawan; Btari Mariska Purwaamijaya
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14384

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh nilai fungsional, emosional, dan sosial terhadap niat beli barang virtual dalam game Mobile Legends. Game ini populer di kalangan pengguna smartphone dengan sistem mikrotransaksi yang memungkinkan pembelian barang virtual seperti skin dan item eksklusif. Topik ini menarik karena meskipun mikrotransaksi terus meningkat, terdapat keluhan pemain terkait kualitas produk yang menimbulkan penurunan niat beli. Penelitian ini dilatarbelakangi oleh fenomena penurunan pendapatan Mobile Legends sejak 2022, dengan fokus utama pada pengaruh nilai-nilai barang virtual terhadap keputusan pembelian. Data dikumpulkan dari 160 pemain Mobile Legends di Jawa Barat menggunakan kuesioner tertutup berbasis skala Likert dan dianalisis dengan regresi linier berganda. Hasil penelitian menunjukkan bahwa nilai fungsional dan emosional memiliki pengaruh signifikan terhadap niat beli barang virtual, sementara nilai sosial tidak memiliki pengaruh yang signifikan. Kesimpulannya, nilai fungsional dan emosional menjadi faktor penting yang perlu diperhatikan oleh pengembang game untuk meningkatkan niat beli. Implikasi praktisnya adalah pengembang disarankan untuk mengoptimalkan fitur barang virtual yang memberikan manfaat nyata serta menciptakan pengalaman emosional yang kuat bagi pemain melalui desain visual dan cerita yang menarik.
Hubungan Parasosial Fandom PaNaRoMa Terhadap Tingkat Loyalitas Penggunaan RCTI Plus Pada Program Idolyfe Azizah Ghina Aulia; Adam Hermawan; Btari Mariska Purwaamijaya
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.4728

Abstract

Pertumbuhan pangsa pasar di dunia hiburan dan media digital mengalami peningkatan setiap tahunnya dan diproyeksikan akan mencapai 83.82 miliar. Hal ini menimbulkan lahirnya berbagai platform Over-The-Top (OTT). Indonesia memiliki platform OTT lokal seperti RCTI+ dan Vidio. Pada tahun 2021, RCTI+ menjadi aplikasi OTT populer di Indonesia. Namun, survei Nielsen tahun 2022 menunjukkan bahwa RCTI+ hanya mengalami peningkatan konsumsi sebesar 0.9%. Oleh karena itu, RCTI+ meluncurkan program Idolyfe dengan memanfaatkan interaksi parasosial fandom untuk meningkatkan konsumsi aplikasi dan mendapatkan pengguna baru. Penelitian ini bertujuan untuk mengetahui karakteristik fandom yang menggunakan aplikasi RCTI+ dan mengukur seberapa besar hubungan interaksi parasosial terhadap loyalitas penggunaan aplikasi. Data penelitian dikumpulkan melalui studi literatur, observasi, dan penyebaran kuesioner daring dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa sebagian besar fandom baru menggunakan RCTI+ ketika program Idolyfe tersedia. Selain itu, terdapat hubungan yang signifikan antara interaksi parasosial fandom dan loyalitas pengguna aplikasi.
Co-Authors Adi Prehanto Agra Fadhilla Tamara Aldrich Atha Rheza Hariyanto Ameilinda Monikawati Andita Pra Darma Arya Budi Saputra Aulia Zahra Az Zahra Maulaa Habiibah Azizah Ghina Aulia Btari Mariska Purwaamijaya Edy Meiyanto Gieldy Akhyat Affandi Utama Ilham Agusta Fauzi Kastawan Mandala Lanina Astrid Chrysant Vrij Maesaroh, Syti Sarah Nina Nuraeni Nur Azizyah Putri Dewita Perdana Adhi Nugroho Rangga Gelar Guntara Rosana Anna Ashari