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Implementation of Business Process Improvement (BPI) to Enhance Stock Opname and Purchasing Efficiency at XYZ Coffee Nur Azizyah Putri Dewita; Adam Hermawan; Rangga Gelar Guntara
The Indonesian Journal of Computer Science Vol. 14 No. 2 (2025): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v14i2.4776

Abstract

This study discusses the implementation of Business Process Improvement (BPI) through the adoption of a Point of Sale (POS) system and organizational restructuring to optimize stock-taking and purchasing processes at Soulja Coffee. The research employs the DMAIC (Define, Measure, Analyze, Improve, Control) approach to analyze and improve key business processes. The findings indicate that the purchasing process time decreased by up to 70%, from 4 hours 25 minutes – 5 hours 30 minutes to 1 hour 16 minutes – 2 hours 22 minutes per week. The Cost of Goods Sold (COGS) decreased from 54.9% in November to 38.2% in January, while Operating Expenses (OPEX) dropped from 34.6% to 16.4%, reflecting significant cost efficiency. The POS system enables real-time stock monitoring, reduces manual errors, and accelerates the procurement process. Organizational restructuring, including the establishment of a Finance & Purchasing division, shortened purchase approval times from 10 minutes to 3 minutes, improving responsiveness and transparency. Thus, the implementation of BPI at Soulja Coffee has proven effective in enhancing time efficiency, reducing operational costs, and supporting sustainable business growth.
Evaluating Marketing Strategy GrabFood Through Agile Marketing Capability Framework: A Case Study of XYZ Coffee Rahmawati, Wulan Yuniar; Adam Hermawan; Asep Nuryadin
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8255

Abstract

The rapid growth of digital food delivery platforms has transformed marketing practices among micro and small enterprises (MSMEs), requiring greater adaptability and data-driven decision-making. This study aims to evaluate how Soulja Coffee’s digital marketing strategy on the GrabFood platform demonstrates the four dimensions of the Agile Marketing Capability (AMC) framework: adaptability, collaborative integration, continual innovation, and forecasting and monitoring of market needs. An explanatory sequential mixed-method design was employed. The quantitative phase analyzed six-month Grab Merchant Dashboard data (January–June 2025), including sales trends, advertising performance indicators such as click-through rate and return on ad spend, and promotional outcomes. The qualitative phase involved semi-structured interviews with two internal informants (a manager and a marketing staff member) to contextualize the quantitative findings. Results indicate evidence of adaptability through rapid promotional adjustments following sales declines; collaboration through routine coordination between management, marketing, and frontline staff; and innovation through dashboard-based experimentation, including the use of a discount calculator, which contributed to an increase in ROAS from 1.68 in March to 37.43 in June. Forecasting and monitoring practices were still descriptive, relying on manual dashboard review rather than predictive analysis. Overall, Soulja Coffee demonstrates early-stage marketing agility that remains operational rather than strategically institutionalized. The study extends AMC application to Indonesian micro-MSMEs, showing how informal learning, platform-provided tools, and iterative experimentation shape marketing agility under resource constraints, offering guidance for MSMEs to strengthen data-driven decision-making in platform-based commerce.