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All Journal Jurnal Media Agribisnis (MeA) ULIN: Jurnal Hutan Tropis Jurnal Silva Tropika Jurnal Penyuluhan Pertanian Jurnal Pengabdian Masyarakat (JPM) Pinang Masak
Nurmansah, Rahmad
Universitas Jambi
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : Jurnal Media Agribisnis (MeA)

 1 
Analisis Usaha Pengembangan Agroforestri Pada Hutan Kemasyarakatan (HKm) Melalui Pinjaman Kredit Usaha Rakyat (KUR) di Desa Air Terjun Kabupatan Kerinci Provinsi Jambi Fazriyaz, Fazriyaz; Ahyauddin, Ahyauddin; Nurmansah, Rahmad; Putri, Adela Salsabila
Jurnal MeA (Media Agribisnis) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i2.266

Abstract

Community Forestry is one of the social forestry schemes in an effort to resolve land conflicts and forest and land rehabilitation (RHL) problems in State Forest Areas. Apart from that, Community Forests also provide opportunities for local communities who have lived around forest areas for generations to be able to use area land for business activities in planting both seasonal crops and forestry plants. The fundamental problem in supporting communities in managing state forest land is the lack of capital to invest as output costs during management activities. Through the KUR loan facility, it is hoped that people who are members of social forestry management groups can make it easier to use as initial capital to invest. This research will be carried out in the Community Forest (HKm) in Air Terjun Village, Kerinci Regency, Jambi Province. This research consists of several studies and uses analysis of several investment criteria, including Net Present Value (NPV), Net Benefit Ratio (B/C Ratio), Internal Rate of Return (IRR), which is an indicator to find out the level of efficiency of an investment, and Payback Period (PP). Analysis of the feasibility of cultivating agroforestry patterns shows that the Net Present Value (NPV) value in years 1 to 10 is greater than 0, which means it is worth cultivating, while the Net B/C Ratio calculation value in years 1 to The 10th year gets a value greater than 1, meaning it is worth pursuing, while the IRR value in years 1 to 10 gets a percentage value greater than 10%, meaning it is worth investing in. Meanwhile, the Payback Period value (investment return time) is 0.23 years.
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Gula Aren di Desa Jambi Tulo Kecamatan Maro Sebo Provinsi Jambi Marwoto, Marwoto; Nurmansah, Rahmad; Sitorus, Arta Sari
Jurnal MeA (Media Agribisnis) Vol 10, No 1 (2025): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v10i1.289

Abstract

Palm sugar is one of the NTFP derivative products from sugar palm that is most widely cultivated by Villagers, including in Jambi Tulo Village, in Jambi Province. There are three ways that can be used by KTH Aren Serbaguna members in marketing their output, namely: self-marketing, retailers and collectors which cause differences in the selling prices received by farmers. This research aims to: 1) Identify and analyze the Marketing Mix carried out by palm sugar farmers who market themselves, retailers and collectors 2) Analyze internal and external factors in marketing palm sugar which is marketed by themselves, through retailers and collectors 3) Formulate appropriate marketing strategy in marketing palm sugar which is marketed by itself, through retailers and through collectors. The research method used is a combination of qualitative and quantitative data analysis. Data collection techniques will be carried out through interviews, questionnaires, observations, literature studies and documentation. With a total of 27 respondents determined by purposive sampling.The results of the study showed that marketing channel 0 (farmers-consumers) is more profitable. In addition, the strategy of channel 0 (farmers-consumers) is in quadrant II while marketing channels 1 and 2 are both in quadrant III.
Co-Authors Agung Kurnia Ahyauddin, Ahyauddin Airlangga, Andres Arya Edison . Fazriyas Fazriyas Fazriyaz, Fazriyaz Hamzah, Hamzah JAMALUDIN marwoto marwoto Muryanika, Rince Putri, Adela Salsabila R.P Napitupulu , Richard Rendra Riana Anggraini, Riana Sitorus, Arta Sari Yernisa Yernisa