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All Journal JUIMA : Jurnal Ilmu Manajemen JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) YUME : Journal of Management Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Manajemen dan Bisnis Kreatif ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmu Sosial dan Humaniora
Reminta Lumban Batu
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Literatur Review Manajemen Sumber Daya Manusia Dalam Pengelolaan Dokumen Lembur Di PT. Pupuk Kujang Pratiwi, Irma Ayu; Reminta Lumban Batu
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 1 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i1.2347

Abstract

Penelitian ini bertujuan untuk menganalisis peran Manajemen Sumber Daya Manusia (MSDM) dalam pengelolaan dokumen lembur, dengan studi kasus pada PT Pupuk Kujang sebagai perusahaan industri yang memiliki beban kerja tinggi. Perusahaan telah menggunakan sistem digital untuk pencatatan lembur, proses verifikasi masih mengandalkan pengecekan manual melalui lembar absensi fisik dari masing-masing unit kerja. Studi ini dilakukan melalui pendekatan literatur review dan analisis perbandingan data, yaitu mencocokkan jumlah jam lembur yang tercatat dalam sistem digital dengan absensi manual untuk memastikan keakuratan pencatatan. Hasil analisis menunjukkan potensi ketidaksesuaian data akibat keterlambatan pelaporan, kesalahan input, atau kurangnya koordinasi antar unit. Kajian ini menekankan pentingnya integrasi data, pengawasan berkelanjutan, dan transparansi dalam sistem dokumentasi lembur sebagai bagian dari strategi MSDM yang efektif dan akuntabel.
STRATEGI DIGITAL MARKETING UNTUK PRODUK B2B: STUDI KASUS PEMASARAN PRODUK TURUNAN DI PT PUPUK KUJANG Dzakiya Rahmanita; Reminta Lumban Batu
JUIMA : JURNAL ILMU MANAJEMEN Vol. 15 No. 2 (2025): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital transformation has changed Business to Business marketing, including in the petrochemical industry. This research analyzes the implementation of derivative product digital marketing strategies at PT Pupuk Kujang through Systematic Literature Review (SLR) from ten selected journals. As a result, the use of digital platforms, especially company websites, increases operational efficiency and reduces customer acquisition costs. The website functions as the main channel for product information, technical specifications, and transactions with B2B customers. Digital technology helps simplify marketing, increase visibility, and expand the market. The three key success factors are the integration of technology with products, local market contextualization, and the development of an integrated security model. The main challenge is to balance digital accessibility with strict security protocols. This research contributes to the development of a digital marketing strategy framework that can be adapted by similar companies in Indonesia.
Pengaruh Kredibilitas Influencer Beby Tsabina pada Media Sosial Instagram dan Keselarasan Diri terhadap Sikap Influencer Serta Dampaknya pada Niat Konsumen terhadap Produk Barenbliss Dessy Herdiana; Desi Jaelani; Reminta Lumban Batu
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i4.6458

Abstract

This study aims to analyze the role of influencer credibility Beby Tsabina in shaping consumer attitudes and behavioral intentions towards Barenbliss products through Instagram social media. Background Problems: How do influencer credibility, Instagram social media, and self-congruence influence attitudes towards influencers and their impact on consumer behavioral intentions towards Barenbliss products. Novelty: This study combines three main variables of influencer credibility, Instagram social media, and self-congruence which are simultaneously analyzed towards consumer attitudes and intentions, especially in the local Indonesian context with a specific influencer figure, namely Beby Tsabina. Research Methods: The method used is a quantitative approach with a survey technique on Instagram users who know Beby Tsabina and Barenbliss products. Data were analyzed using Structural Equation Modeling (SEM) techniques. Finding/Results: The results show that influencer credibility, Instagram social media, and self-congruence have a significant positive effect on attitudes towards influencers, which in turn influence consumer behavioral intentions. Conclusion: The conclusion of this study is that credibility and congruence between influencers and consumers play a very important role in shaping purchase intentions through positive attitudes towards influencers.
Co-Authors Adhi Rizal Ayuk Hidayanti Desi Jaelani Dessy Herdiana Dzakiya Rahmanita Endang Mahpudin Fitri Nur Afifah Hanifah Baihaqi Ibnu Auf Ubaidi Iin Juliana Saftari Imam Fadilah Indri Pramesti Michelle Bulan Paramitta Nine Inten Suryani Nova Audina Novia Nur Ardila Nugraha Maulana Nursyifa Azzahra Pratiwi, Irma Ayu Seva Madjid Siska Widia Obaita Suhono Suhono, Suhono Yasmin Reza Ananda Zulfa Aulia Nurul Putri