Article Per Year (5 Year)
p-Index From 2021 - 2026
2.475
P-Index
This Author published in this journals
All Journal Ihsan: Jurnal Pengabdian Masyarakat Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Salam (Islamic Economics Journal) Agribusiness Journal Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Socio-Economic and Humanistic Aspects for Township and Industry Kreativasi: Journal of Community Empowerment Journal of Economics, Management, Accounting and Computer Applications Journal of Indonesian Management
Apriyanti, Cikit
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : agribusiness journal

 1 
The Effect of Online Promotion on Consumer Buying Interest Aglonema Zaky Flowers Dodi Aprianto; Mira Yanuarti; Cikit Apriyanti; Darwan Effendi; Gracia Gabrienda
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.011 KB) | DOI: 10.31327/aj.v6i1.1909

Abstract

The computerized promotion is a device used in the current presentation of the computerized period. the number of dynamic online entertainment customers in Indonesia will reach 191 million in January 2022. Elaborate plants are currently making the beauty of many people from different walks of life. Besides having delicious varieties and shapes, elaborate plants can also be an exceptionally encouraging activity. Aglonema plant is one of the high potential ornamental plant enterprises. This study aims to find out how consumer interest in buying aglonema Zaky Flowers is affected by promotional materials and electronic word-of-mouth. Accidental sampling was used to identify respondents. In this study, multiple linear regression analysis was used to analyze the data. The sequelae of reviewing the information obtained the condition Y = - 3.109 + 0.238 X1 + 0.333 X2. The conclusion that online promotional media has a significant impact on consumers' buying interest is supported by the fact that the t-hitung value of the promotional media variable (X1) of 6,968 is greater than the value t-table of 3.177. The t-hitung esteem on the Electronic Informal (X2) variable of 13,562 is more remarkable than the t-table value of 3,177 and it is assumed that the Electronic Verbal (X2) primarily affects the expectation to buy d 'aglonema on Zaky Blossoms. The fact that the calculated F value of 234,229 is greater than the F table value of 3.09 is known.
The Effect of Online Promotion on Consumer Buying Interest Aglonema Zaky Flowers Dodi Aprianto; Mira Yanuarti; Cikit Apriyanti; Darwan Effendi; Gracia Gabrienda
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1909

Abstract

The computerized promotion is a device used in the current presentation of the computerized period. the number of dynamic online entertainment customers in Indonesia will reach 191 million in January 2022. Elaborate plants are currently making the beauty of many people from different walks of life. Besides having delicious varieties and shapes, elaborate plants can also be an exceptionally encouraging activity. Aglonema plant is one of the high potential ornamental plant enterprises. This study aims to find out how consumer interest in buying aglonema Zaky Flowers is affected by promotional materials and electronic word-of-mouth. Accidental sampling was used to identify respondents. In this study, multiple linear regression analysis was used to analyze the data. The sequelae of reviewing the information obtained the condition Y = - 3.109 + 0.238 X1 + 0.333 X2. The conclusion that online promotional media has a significant impact on consumers' buying interest is supported by the fact that the t-hitung value of the promotional media variable (X1) of 6,968 is greater than the value t-table of 3.177. The t-hitung esteem on the Electronic Informal (X2) variable of 13,562 is more remarkable than the t-table value of 3,177 and it is assumed that the Electronic Verbal (X2) primarily affects the expectation to buy d 'aglonema on Zaky Blossoms. The fact that the calculated F value of 234,229 is greater than the F table value of 3.09 is known.
Co-Authors Astin Utari Azansyah Azansyah, Azansyah Barika, Barika Darwan Effendi Dodi Aprianto Dwita Prisdinawati Edy Rahmantyo Tarsilohadi Esti Pasaribu Gracia Gabrienda Handoko Hadiyanto Handoko Hadiyanto, Handoko Kumara, Bima Prasetya Lizvan M Sitorus Maya Novianti Merri Anitasari, Merri Mochamad Ridwan, Mochamad Nabila Dhia Rahmah Sultanah Nopiah, Ririn Notavia, Riya NOVIANTI, MAYA Octarrum, Devina Prasetya Kumara, Bima Putri Milanda B Rike Purnama Sari Riya Notavia Rospida, Lela Sitorus, Lizvan M Tarsilohadi, Edy Rahmantyo Yanuarti, Mira Yusnida