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All Journal Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Public Service And Governance Journal International Journal of Economics, Commerce, and Management International Journal Business, Management and Innovation Review
Komang Agus Satria Pramudana
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh Tarif Premi, Kualitas Pelayanan, Daya Tarik Iklan, dan Citra Merek Terhadap Loyalitas Nasabah N. Paramananda; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 4 No 4 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This research’s purposed is to examine the effect of premium rates, quality of service, the attractiveness of advertising and brand image on customer loyalty at PT. Prudential Life Assurance. The number of samples taken were 144 respondents. Sampling technique used were purposive sampling method. Data were collected through questionnaires. The analysis technique used is multiple linear regression. The results of this research shows that the premium rates, quality of service, the attractiveness of advertising, and brand image and significant positive effect on customer loyalty at PT. Prudential Life Assurance
THE ROLE OF BRAND IMAGE IN MEDICATING EFFECT OF ELECTRONIC WORD OF MOUTH ON THE BUY OF A YAMAHA MOTOR YAMAHA AEROX BOTH IN DENPASAR CITY I Gusti Ngurah Made Wedanta Putra; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 7 No 9 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.229 KB) | DOI: 10.24843/EJMUNUD.2018.v07.i09.p18

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan citra merek sebagai variabel mediasi terhadap niat beli sepeda motor Yamaha Aerox di Kota Denpasar. Populasinya adalah warga Kota Denpasar yang belum pernah melakukan pembelian sepeda motor Yamaha Aerox. Sampel diperoleh berdasarkan teknik purposive sampling adalah sebanyak 110 orang. Teknik analisis data yang digunakan adalah analisis jalur. Hasil analisis menunjukan bahwa electronic word of mouth berpengaruh positif dan signifikan terhadap citra merek, electronic word of mouth berpengruh positif dan signifikan terhadap niat beli. Citra merek berpengaruh positif dan signifikan terhadap niat beli. Citra merek berpengaruh parsial terhadap electronic word of mouth dengan niat beli. Koefisien determinasi total 0,476 yang berarti variabel niat beli dipengaruhi sebesar 47,6 persen oleh variabel electronic word of mouth dan citra merek, sisanya 52,4 persen dipengaruhi oleh variabel di luar model. Electronic word of mouth dan citra merek harus diperhatikan dan ditingkatkan oleh perusahaan Yamaha.
PENGARUH PENDIDIKAN KEWIRAUSAHAAN TERHADAP INTENSI BERWIRAUSAHA YANG DIMEDIASI OLEH SIKAP BERWIRAUSAHA Satriyanto Wibowo; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 5 No 12 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Kewirausahaan merupakan kekuatan penting dalam perekonomian pada suatu negara. Menumbuhkan jiwa kewirausahaan dipercaya menjadi solusi dalam mengurangi jumlah pengangguran. Penelitan ini bertujuan untuk menjelaskan pengaruh pendidikan kewirausahaan terhadap intensi berwirausaha yang dimediasi oleh sikap berwirausaha pada mahasiswa Program Ekstensi Fakultas Ekonomi dan Bisnis Universitas Udayana. Jumlah responden yang diambil berjumlah 120 responden dengan menggunakan rumus Slovin dan teknik probability sampling. Data yang telah dikumpulkan dan diolah menggunakan teknik analisis jalur (Path Analysis). Penelitian ini menunjukkan setiap variabel yang diuji telah valid dan reliabel, serta layak secara model menurut uji analisis jalur sehingga penelitian ini dapat dilakukan. Hasil analisis membuktikan bahwa variabel pendidikan kewirausahaan dan sikap berwirausaha berpengaruh positif signifikan terhadap intensi berwirausaha dan peran sikap berwirausaha mampu memediasi pendidikan kewirausahaan terhadap intensi berwirausaha, ini artinya variabel pendidikan kewirausahaan berpengaruh terhadap intensi berwirausaha yang dimediasi oleh sikap berwirausaha.
Pengaruh Kredibilitas Celebrity Endorser dan Kewajaran Harga Terhadap Niat Beli Konsumen Wanita Pada Online Shop Produk Pakaian Ni Made Mahadewi Indraswari; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 3 No 4 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The purpose of this study was to determine the influence of celebrity endorser credibility is seen from the attraction, confidence, expertise and fairness of the price to the consumer's purchase intention in online women clothing shop products. The study was conducted in the city of Denpasar by taking a sample of 110 respondents using purposive sampling method. Collecting data using a questionnaire instrument with a 5-point Likert scale. Hypothesis testing is performed by multiple linear regression. Based on the results of the study, it was found that the variable attractiveness, confidence, expertise, and price reasonableness positive and significant effect on purchase intention. Based on the results of this study suggested that marketers utilize celebrity endorser credibility, as well as set a reasonable price. Through this strategy the expected consumer purchase intention in online shopping for women's clothing will increase. Persuasive and affective consumer will be easily influenced by the credibility and reasonable pricing for consumers in enhancing their purchasing intentions.
Peran Brand Equity dalam Memediasi Pengaruh Country of Origin Image Terhadap Customer Loyalty Handphone Samsung Agung Wirahadi Kusuma; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 3 No 7 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

ABSTRACT This study aimed to analyze the influence of country of origin image of brand equity, the influence brand equity of customer loyalty, the influence of country of origin image of customer loyalty, and the mediation role of brand equity on the influence of country of origin image of customer loyalty at Samsung mobile phone products in Denpasar. This kind of research is associative research which is discussing relation relationship of each variable. Taking sample is by purposive sampling that adding certain criterias which are considered to be representative of the population. The results showed that: First, country of origin image gives significant effect on customer loyalty. Second, brand equity gives significant effect on costumer loyalty. Third, country of origin image gives positive and significant effect on customer loyalty Fourth, Brand equity significantly influential in mediates the influence of country of origin image against a significant level of customer loyalty variable. Based on explanation and conclusion above, its suggested to Samsung to do sustainable innovation and add Korean culture inside Samsung’s product which is to increase costumer loyalty Keywords: country of origin image, brand equity, customer loyalty
PERAN SIKAP DALAM MEMEDIASI PENGARUH ECOLITERACY TERHADAP KESEDIAAN UNTUK MEMBELI PRODUK RAMAH LINGKUNGAN Septika Permana Dewi Suwondo; Km. Agus Satria Pramudana
E-Jurnal Manajemen Vol 5 No 7 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Community knowledge of the environment is still lacking, judging by the cleanliness of the environment that is in the nearby community still needs to be improved. Concern for the environment has made increasing demand for environmentally friendly products. This has created a new environmental ethic, and has increased awareness of individuals significantly alter consumption behavior. This study aims to determine whether attitudes play a role in mediating the effects of Ecoliteracy the willingness to buy environmentally friendly products. Samples were determined by non-probability sampling technique with the respondent. The sample size used in this study were 103 respondents using path analysis techniques. The results of this study indicate that (1) Ecoliteracy positive and significant impact on consumer attitudes, (2) Ecoliteracy positive and significant effect on the willingness to buy environmentally friendly products, (3) Attitude positive and not significant to the willingness to buy environmentally friendly products, (4) mediation variables that attitude assessed the significance of mediating the relationship between Ecoliteracy the willingness to buy environmentally friendly products.
PERAN SIKAP DALAM MEMEDIASI PENGARUH PENGETAHUAN DAN KEPEDULIAN LINGKUNGAN TERHADAP NIAT BELI PRODUK HIJAU Ni Wayan Sumiraditya Julianti; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 6 No 10 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Tujuan penelitian ini untuk menjelaskan pengaruh pengetahuan lingkungan, dan kepedulian lingkungan terhadap sikap, menjelaskan pengaruh pengetahuan lingkungan, kepedulian lingkungan dan sikap terhadap niat beli produk hijau. Pengumpulan data pada penelitian ini menggunakan kuesioner dengan skala likert. Jumlah sampel sebanyak 150 responden, menggunakan teknik purposive sampling. Teknik analisis, statistik deskriptif dan statistik inferensial. Statistik deskriptif menjelaskan profil responden, statistik inferensial berupa analisis faktor konfirmatori, analisis jalur, dan uji sobel digunakan untuk menguji hipotesis yang dirumuskan. Hasil penelitian menunjukkan pengetahuan lingkungan memiliki pengaruh positif dan signifikan terhada niat beli produk hijau. Kepedulian lingkungan memiliki pengaruh positif dan signifikan terhadap niat beli produk hijau. Pengetahuan lingkungan memiliki pengaruh positif dan signifikan terhadap sikap. Kepedulian lingkungan memiliki pengaruh positif dan signifikan terhadap sikap. Sikap memiliki pengaruh positif dan signifikan terhadap niat beli produk hijau. Sikap memediasi secara parsial pengaruh pengetahuan dan kepedulian lingkungan terhadap niat beli produk hijau pada produk SPA Bali Tangi Denpasar.
PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN PURCHASE BEHAVIOR Ni Made Jayanti Utami; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 6 No 5 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This research was conducted in order to test the role of trust in mediating the effects of green green green perceived value of the product purchase behavior on organic vegetables in Bali Bunda Cafe. This study using purposive sampling technique. The sample size used in this study were 55 respondents using path analysis technique (path analysis). These results indicate that green perceived value has a positive and significant impact on the green purchase behavior on products organic vegetables in Bali Bunda Cafe, green perceived value has a positive and significant impact on the green trust in the products organic vegetables, green trust has a positive and significant impact on the green purchase behavior on organic vegetable products in the Bali Bunda Cafe, green trust significantly mediates the effects of green perceived value of the green purchase behavior on organic vegetable products in the Bali Bunda Cafe.
Analisis Kepuasan Nasabah Pasca Pemulihan Pelayanan Pada Pt. Bank Sinar Harapan Bali Pusat Agus Hendra Yoga Ariyawan; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 3 No 12 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Every company engaged in the field of banking services at certain times will experience a service failure that could negatively impact the image and reputation of the company and also have an impact on customer satisfaction. Service recovery can generally be applied in three ways: interactional justice, distributive justice, and procedural justice. This research was conducted at PT. Central Bank Sinar Harapan Bali. The number of samples taken were 112 respondents, with purposive sampling method. Data collected through the questionnaire and literature review. The alysis techniqueiused is multipleilinear regression. Basedmon themanalysis it was foundothat, interactional justice, distributive justice, procedural justice and positiveiandisignificant impact on customerisatisfaction at PT. Central Bank Sinar Harapan Bali. The PT. Bank Sinar Harapan Bali Center should continue to improve its services to evaluate existing services to be able to retain customers and strengthen the company's image.
PERAN KEPEDULIAN PADA LINGKUNGAN DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP NIAT PEMBELIAN PRODUK RAMAH LINGKUNGAN Putu Ari Supandini; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 6 No 7 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Consumer conciousness to maintain environment is increasing at this time. This reseach aims to exam the impact of green market willing to purchase eco friendly environment product mediated by careness of cosmetic study of the body shop brand. Data collection on this reseach use likert scale quesioner. The amount of sample are 100 respondents and use porposive sampling technic.data analysis technic that used are deskriptif statistic and inferensial statictic. Deskriptif statistic explain profile of respondents, while statistic inferensial is confirmatory analysis, track analysis and sobel test is used to test the patterned hypothesis. The exam result shows that green marketing significantly impact to awareness of environment and also impact the willingness to buy eco friendly environment product. Attention to environment significanly can mediate the impact of green marketing to have willingness to buy eco friendly environment product of the body shop brand
Co-Authors Agung Wirahadi Kusuma Agus Hendra Yoga Ariyawan Ambika Shastri Anak Agung Gede Agung Artha Kusuma Anak Agung Made Oka Lantara Damar Giri Priyanto Dewa Putu Gede Wedha Anggarayana Hasan, Hazler Hermawan Hazler Hermawan Hasan I Gede Deva Darmawan I Gusti Ayu Ketut Giantari I Gusti Ngurah Made Wedanta Putra I Gusti Ngurah Oka Pradana Yogaswara I Gusti Putu Diva Maharani I Gusti Putu Sidhi Wikramayana I Made Diksa Prawira Janitra I Putu Agus Wenta Pharamadita I Wayan Dicky Reza Pranata I Wayan Santika Ida Ayu Mirah Sekarwangi Jasmine Maharani Novriari Jemmy Ballanta Luis Kadek Risma Ayuningsih Dewi Ketut Wahyu Tamaja Made Dwi Sastrawan Made wahyu Krisna Upadana N. Paramananda Ni Made Jayanti Utami Ni Made Mahadewi Indraswari Ni Wayan Ekawati Ni Wayan Sumiraditya Julianti Putu Ari Supandini Putu Sakya Wardhana Rissa Priskila Sang Ayu Putu Kayana Manacika Satriyanto Wibowo Septika Permana Dewi Suwondo Wahyu Langgeng Prastyo Wayan Febri Astari Winda Lestari