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All Journal Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Public Service And Governance Journal International Journal of Economics, Commerce, and Management International Journal Business, Management and Innovation Review

Komang Agus Satria Pramudana

Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia

Author-ID : 221522

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 40 Documents Claim Missing Document

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PERAN SIKAP MEMEDIASI PENGARUH BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Anak Agung Made Oka Lantara; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 9 No 1 (2020)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Keputusan pembelian konsumen merupakan hal yang sangat penting dikarenakan Bali bukan hanya menarik dari sisi budaya, juga sebagai daerah pariwisata banyak berkembang usaha di bidang makanan seperti restoran, café & bar yang mempunyai keunikan tersendiri, baik makanan utama maupun kudapan. Tujuan penelitian ini adalah untuk menganalisis peran sikap memediasi pengaruh brand trust terhadap keputusan pembelian konsumen (Studi Pada Nine-Eleven Café & Concept Store Bali). Penelitian ini dilakukan di Nine-Eleven Café & Concept Store Bali dengan teknik analisis data Path Analisis. Ukuran sampel yang didapat dengan menggunakan metode purposive sampling sebanyak 110 responden. Berdasarkan hasil analisis dapat dikemukakan bahwa brand trust berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen pada Nine-Eleven Café & Concept Store Bali. brand trust berpengaruh positif dan signifikan terhadap sikap konsumen pada Nine-Eleven Café & Concept Store Bali. Sikap berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen pada Nine-Eleven Café & Concept Store Bali. Sikap memediasi pengaruh positif brand trust terhadap keputusan pembelian konsumen pada Nine-Eleven Café & Concept Store Bali. Kata kunci : brand trust¸sikap, keputusan pembelian konsumen

BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN Made wahyu Krisna Upadana; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 9 No 5 (2020)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

In order to stay in competition, Starbucks Coffee must be able to develop and innovate to determine an effective strategy. One of them is by using attractive social media marketing to builds brand awareness and leading to consumer purchasing decisions. The research objective is to determine the role of brand awareness mediating the effect of social media marketing on purchasing decisions. This research was conducted in Denpasar with 110 respondents through a purposive sampling method. Data collected through questionnaires and analyzed by path analysis. Based on the results, social media marketing has apositive and significant effect on purchasing decisions. This shows that the better the use of social media marketing, the more purchasing decisions from consumers. Brand awareness positively and significantly mediates the relationship between social media marketing and purchasing decisions. Brand awareness is able to mediate the relationship of social media marketing to purchasing decisions Keywords: social media marketing, brand awareness, purchasing decisions

PENGARUH GREEN PERCEIVED QUALITY, GREEN SATISFACTION DAN GREEN PERCEIVED RISK TERHADAP GREEN TRUST Jemmy Ballanta Luis; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 6 No 3 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.088 KB)

Konsumen mempunyai tingkat kesadaran yang tumbuh pada produk ramah lingkungan. Masyarakat bersedia untuk membeli produk hijau apabila produk tersebut disertai dengan informasi yang memadai dan dapat dipercaya. Salah satu perusahaan yang merespon masalah ini adalah PT. Pertamina yang merupakan perusahaan penghasil Bahan Bakar Minyak (BBM) yang ramah lingkungan di Indonesia. Produk yang dibuat tersebut adalah Pertalite dengan Research Octane Number 90. Penyebaran kuesioner merupakan cara pengumpulan data yang digunakan pada penelitian ini yang berisi pernyataan dari 19 indikator. Sampel yang dipakai dalam penelitian ini berjumlah 100 responden yang ditentukan menggunakan metode non probability sampling. Teknik analisis data yang digunakan adalah regresi linear berganda. Penelitian ini menunjukan bahwa green perceived quality dan green satisfaction berpengaruh positif dan signifikan terhadap green trust pada pengguna produk ramah lingkungan Pertalite di Kota Denpasar. Green trust dipengaruhi secara negatif dan signifikan oleh variabel green perceived risk pada pengguna produk ramah lingkungan Pertalite di Kota Denpasar.

PENGARUH VARIABEL DEMOGRAFI DAN PERSEPSI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU PHILIPS LED DI KOTA DENPASAR I Made Diksa Prawira Janitra; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 5 No 8 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.036 KB)

Increased awareness and responsibility of public health, making people decide to buy green products. However, there are still doubts about the quality of green products, so that consumers think to decide to buy the product. This study aims to determine the effect of demographic and the perception of the quality of products on product purchasing decisions Philips LED lights green. This research was conducted in the city of Denpasar. This study using purposive sampling technique. Methods of data collection using questionnaires with respondents as many as 120 are residents of Denpasar. Data were analyzed using dummy variable regression analysis. Based on the analysis states that demographic and perception of product quality influence on purchase decisions Philips LED lights green products.

PENGARUH IKLAN, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KAIN SONGKET BALI I Gede Deva Darmawan; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 11 No 2 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i02.p03

Keputusan pembelian merupakan sikap seseorang untuk membeli produk yang telah diyakini akan memuaskan dirinya dan kesediaan menanggung resiko yang mungkin ditimbulkan. Banyaknya beredar songket tiruan yang memiliki kemiripan motif, dibuat dengan mesin serta harga yang jauh lebih murah, sehingga hal tersebut dapat mempengaruhi keputusan pembelian konsumen kain Songket Bali. Tujuan dari penelitian adalah menganalisis pengaruh iklan, citra merek, dan kualitas produk terhadap keputusan pembelian Songket Bali di Dian’s Songket & Endek Kabupaten Klungkung. Sampel sebanyak 112 dengan non-probalitity sampling. Pengumpulan data menggunakan penyebaran kuesioner. Data dianalisis dengan analisis regresi linier berganda. Hasil penelitian menunjukan iklan berpengaruh positif dan signifikan terhadap keputusan pembelian, citra merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, kualitas produk memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian. Diharapkan Dian’s Songket & Endek harus tetap memperhatikan iklan, citra merek, dan kualitas produk sehingga mampu meningkatkan Keputusan Pembelian Songket Bali di Dian’s Songket & Endek. Purchase decision is person's attitude to buy product that is believed to satisfy and willingness to assume the risks that may arise. Large number of imitation songkets circulating that have similar motifs, are made by machines and prices are much cheaper, this affect purchasing decisions of consumers of Balinese Songket fabrics. Purpose of this study is to analyze effect of advertising, brand image, and product quality on purchasing decisions at Dian's Songket & Endek, Klungkung. Sample are 112 consumers with non-probability sampling. Data collection using questionnaires. Data were analyzed by multiple linear regression analysis. Results show advertising has positive and significant effect on purchasing decisions, brand image has positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions. Dian's Songket & Endek must pay attention to advertisements, brand image, and product quality so that they can increase the Bali Songket Purchase Decision

Pengaruh Dimensi Kualitas Layanan Jasa Terhadap Tingkat Kepuasan Nasabah Koperasi (Studi Kasus pada Koperasi Simpan Pinjam Lumbung Merta Sari, Badung) Rissa Priskila; Km. Agus Satria Pramudana
E-Jurnal Manajemen Vol 2 No 7 (2013)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (57.262 KB)

This research purpose is to determine the effect of service quality dimensions on customer satisfaction in saving and credit cooperative Lumbung Merta Sari, Badung. The sampling techniques that used in this research is purposive sampling. Techniques of analysis data used in this research is multiple linear regression. This analysis is used to determine the influence magnitude of service quality dimensions on customer satisfaction. The obtained results showed that the dimensions of service quality simultaneously and partially affect the customer satisfaction in saving and credit cooperative Lumbung Merta Sari, Badung. Keywords: Service Quality, Customer Satisfaction

Peran Mediasi E-Satisfaction Pada Pengaruh E-Service Quality Terhadap E-Loyalty Situs Online Travel Di Bali I Wayan Santika; Komang Agus Satria Pramudana
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 3 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Juni 2018
Publisher : Forum Inovasi Bisnis dan Manajemen

Penelitian ini dilatarbelakangi oleh mudahnya konsumen dalam bisnis online untuk melakukan peralihan (switching) dari suatu situs online ke situs lainnya serta mudahnya konsumen dalam melakukan komparasi pembelian suatu produk yang sama antar situs online yang berbeda-beda. Penelitian ini bertujuan untuk mengetahui peran e-satisfaction dalam memediasi hubungan e-service quality dengan e-loyalty pada pengguna situs e-commerce pemesanan tiket dan kamar hotel (situs online travel) di Bali. Metode pengambilan sampel dalam penelitian ini adalah non probability sampling dengan teknik purposive sampling. Data dikumpulkan dari 100 responden yang memenuhi kriteria pernah melakukan transaksi online pada situs online travel minimal dua kali. Metode analisis yang digunakan adalah analisis jalur dan uji sobel untuk menguji signifikansi peran e-satisfaction dalam memediasi hubungan eservice quality dengan e-loyalty. Hasil penelitian menunjukkan bahwa e-service quality berpengaruh positif dan signifikan terhadap e-satisfaction; e-satisfaction berpengaruh positif dan signifikan terhadap e-loyalty; e-service quality berpengaruh positif dan signifikan terhadap e-loyalty; dan e-satisfaction secara signifikan mampu memediasi pengaruh e-service quality terhadap e-loyalty.

PERAN MEDIASI ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR PADA PENGARUH CULTURAL INTELLIGENCE TERHADAP KINERJA UKM Komang Agus Satria Pramudana; I Wayan Santika
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.01.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i01.p16

This study examines the mediating role of entrepreneurial orientation and market orientation on the influence of cultural intelligence on the performance of small and medium export enterprises in Bali. The research was conducted on 50 small and medium export businesses in Bali. The data collection method uses a survey method with research instruments in the form of online questionnaires. Data measurement uses a semantic differential scale measurement unit which is an interval measurement scale. The collected data were analyzed using statistical tools, namely descriptive statistics and inferential statistics (SEM-PLS) to draw conclusions. The results of the study show that cultural intelligence has a positive effect on entrepreneurial orientation, market orientation, and the performance of small and medium export businesses in Bali. Entrepreneurial orientation has a positive effect on market orientation and the performance of export small and medium enterprises in Bali. Market orientation has a positive effect on the performance of small and medium export businesses in Bali. Entrepreneurial orientation and market orientation significantly mediate the influence of cultural intelligence on the performance of small and medium export enterprises in Bali.

PERAN MEDIASI EXPORT MARKET ORIENTATION PADA PENGARUH INTERNATIONAL ENTREPRENEURIAL ORIENTATION TERHADAP EXPORT PERFORMANCE Komang Agus Satria Pramudana; I Wayan Santika
Buletin Studi Ekonomi VOLUME.28.NO.01.TAHUN.2023
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BSE.2023.v28.i01.p06

This research is motivated by a decline in sales to SMEs in Bali due to the COVID-19 pandemic that has hit the whole world. The government is promoting exports to anticipate a weakening local market because of the COVID-19 pandemic. The purpose of this study was to analyze the mediating role of export market orientation on the effect of international entrepreneurial orientation on export performance in export SMEs in Bali. The data in this study will be obtained by distributing questionnaires to export SMEs in Bali. Testing the validity of the data used validity testing and reliability testing. Data analysis techniques using descriptive statistical analysis and inferential statistical analysis (SEM-PLS). The results of the study show that international entrepreneurial orientation has a positive and significant effect on export performance. Export market orientation has a positive and significant effect on export performance. Export market orientation positively and significantly mediates the effect of international entrepreneurial orientation on export performance. The mediating role of export market orientation is partial mediation in the influence of international entrepreneurial orientation on export performance in export SMEs in Bali.

PERAN BRAND IMAGE SEBAGAI PEMEDIASI PENGARUH KUALITAS LAYANAN TERHADAP CUSTOMER LOYALTY PELANGGAN INDIHOME KOTA DENPASAR Ida Ayu Mirah Sekarwangi; Komang Agus Satria Pramudana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p20

The development of existing technology is very rapid, especially in the field of information and communication. The internet is a basic need for this modern society. IndiHome or Indonesia Digital Home is a communication and data service packages such as landlines, internet, and interactive television services. The purpose of this study was to examine and explain the role of brand image as a mediator of the influence of service quality on customer loyalty of IndiHome customers in Denpasar City. The number of samples determined was 120 respondents in Denpasar City using a questionnaire. The sample was determined using a non-probability sampling with a purposive sampling technique. The data analysis technique used is PLS-based SEM, namely Smart Pls. The results showed that service quality had a significant positive effect on customer loyalty of IndiHome customers in Denpasar City. Service quality has a significant positive effect on the brand image of IndiHome customers in Denpasar City. Brand image has a positive and significant effect on customer loyalty of IndiHome customers in Denpasar City. Brand image plays a role as a mediator of the influence of service quality on customer loyalty of IndiHome customers in Denpasar City.

Co-Authors Agung Wirahadi Kusuma Agus Hendra Yoga Ariyawan Ambika Shastri Anak Agung Gede Agung Artha Kusuma Anak Agung Made Oka Lantara Damar Giri Priyanto Dewa Putu Gede Wedha Anggarayana Hasan, Hazler Hermawan Hazler Hermawan Hasan I Gede Deva Darmawan I Gusti Ayu Ketut Giantari I Gusti Ngurah Made Wedanta Putra I Gusti Ngurah Oka Pradana Yogaswara I Gusti Putu Diva Maharani I Gusti Putu Sidhi Wikramayana I Made Diksa Prawira Janitra I Putu Agus Wenta Pharamadita I Wayan Dicky Reza Pranata I Wayan Santika Ida Ayu Mirah Sekarwangi Jasmine Maharani Novriari Jemmy Ballanta Luis Kadek Risma Ayuningsih Dewi Ketut Wahyu Tamaja Made Dwi Sastrawan Made wahyu Krisna Upadana N. Paramananda Ni Made Jayanti Utami Ni Made Mahadewi Indraswari Ni Wayan Ekawati Ni Wayan Sumiraditya Julianti Putu Ari Supandini Putu Sakya Wardhana Rissa Priskila Sang Ayu Putu Kayana Manacika Satriyanto Wibowo Septika Permana Dewi Suwondo Wahyu Langgeng Prastyo Wayan Febri Astari Winda Lestari

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