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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi
Sembhodo, Abimanyu Tuwuh
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Enhancing Growth in Tourism SMEs: A Decision-Making Framework Utilizing the Analytic Hierarchy Process Hermawati, Adya; Sembhodo, Abimanyu Tuwuh; Fatmawati, Endang; Fettry, Sylvia; Wibowo, Teguh Setiawan
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.16

Abstract

The urgency of revitalizing Indonesia's tourism sector post-pandemic is critical as the industry continues to face significant challenges in recovery. This research objective is to identify the key variables and specific regions that should be prioritized to enhance national tourism statistics. Employing a cross-sectional survey methodology, data were collected from 1,320 employees across 440 tourism SMEs in 11 regions of East Java, alongside insights from 33 policymakers. The research utilized the Analytic Hierarchy Process (AHP) to systematically compare and prioritize variables, integrating quantitative and qualitative data. The findings reveal that market orientation is the most crucial factor for the success of tourism SMEs in East Java, with Banyuwangi identified as the region with the highest potential for maximizing tourism performance. The novelty of this research lies in the application of AHP as a methodological framework, which facilitates a structured decision-making process informed by the expertise of diverse stakeholders. The implications of this study suggest that by adopting a market-oriented approach and implementing tailored strategies for specific regions, tourism SMEs can enhance their competitive advantage and significantly contribute to the overall growth of the tourism sector. Prioritizing Banyuwangi could unlock substantial economic benefits, reinforcing the region's tourism potential and driving broader economic prosperity.
THE ROLE OF PERSONALITY ASPECTS AND EMPLOYEE COMMITMENTS AS AM EFFORT TO MAXIMIZE WORK PERFORMANCE Sembhodo, Abimanyu Tuwuh; Hermawati, Adya; Sodik, Sodik; Bahri, Syamsul; Syahruddin, Syahruddin; Ali, Shujahat
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.13

Abstract

This study presents a model that links work performance, leadership behavior, personality, and work commitment. The main objective is to investigate the direct and indirect effects of personality, work commitment, and leadership behavior on work performance. The data was obtained through a questionnaire from a sample of 125 employee respondents at PT Gradion Supermarket Malang Raya. The data were analyzed by multiple regression analysis. There were seven hypotheses proved in this study. The results reveal that leadership behavior can positively contribute to employee performance. In addition, work personality also positively contributes to employee performance, work commitment positively contributes to work performance, and the work environment contributes better to leadership behavior. The results of the mediation test show that work personality has contributed well to employee work performance with the leader's behavior being implemented optimally, and work commitment is highly conditioned on employee performance by applying maximum leadership behavior. Leadership behavior has been able to make a positive contribution to the work performance of PT Gradion Supermarket employees. Employee personality makes a positive contribution to PT Gradion Supermarket employee performance. Work commitment makes a positive contribution to PT Gradion Supermarket employee performance. Personality has a positive contribution to behavior leadership.
PERSONAL SELLING AND DIGITAL MARKETING AS CRUCIAL FACTORS IN MAXIMIZING CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE IN THE USAGE OF M-BANKING APPLICATION Sembhodo, Abimanyu Tuwuh; Hermawati, Adya; Fatmawati, Endang; Junaedi, I Wayan Ruspendi; Ali, Shujahat
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.05

Abstract

The use of mobile banking applications supports the level of customer satisfaction of BPR Lembah Artha. The growth in the use of mobile banking shows customer satisfaction and the success of digital marketing. The research aims to find out that the relationship between personal selling and digital marketing can increase perceived value, personal selling relationships, digital marketing, and the perceived value of users of mbanking applications users. Perceived value can mediate personal selling on customer satisfaction, and perceived value can mediate digital marketing on satisfied customers. The quantitative approach is used as a research approach. Data were collected by questionnaire. The data collected were analyzed to determine the effect between variables, and the analysis technique was Partial Least Square (PLS). The research was conducted at BPR Lembah Artha. The research subjects are BPR Lembah Artha customers who use the Mobile Banking application. The object of research is a review of the effect of personal selling and digital marketing on customer satisfaction by mediating value perceptions. The sampling technique is purposive sampling. The results show that personal selling and digital marketing affect perceived value; personal selling, digital marketing, and perceived value affect satisfaction. Perceived value can mediate the effect of personal selling on customer satisfaction/users of the m-banking application. Perceived value can mediate the effect of digital marketing on customer satisfaction/users of the m-banking application. Better personal selling and digital marketing can improve customer perceptions of value. Good value perception is indicated by customer satisfaction and supports personal selling.
EXPLORING THE DYNAMIC INFLUENCE OF PERCEIVED BRAND GLOBALNESS AND LOCALNESS: A CASE STUDY ON HIGH-INVOLVEMENT GOODS Sembhodo, Abimanyu Tuwuh; Sumiyarto, Sumiyarto; Widiastri, Dwi; Fauzan, Rushli
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.14

Abstract

This study ventures into unexplored research territory, effectively bridging a considerable knowledge gap surrounding the application of perceived brand globalness and perceived brand localness as branding strategies, particularly concerning high involvement goods in the Indonesian market. Employing a quantitative descriptive research approach, this study utilizes Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis to unravel its insights. The analysis outcomes divulge that both perceived brand globalness and perceived brand localness wield substantial direct influence on marketing success, as gauged by variables encompassing brand loyalty, positive word of mouth, and willingness to pay a premium price. Remarkably, this influence is more pronounced for brands perceived on a global scale. Intriguingly, the study uncovers brand trust as a pivotal mediator in this connection, exerting a more potent influence compared to the direct relationship. This mediating role proves particularly accentuated for brands perceived as local.The discoveries of this study bear pragmatic implications for local brands, illuminating the efficacy of leveraging perceived brand globalness and perceived brand localness as potent branding strategies, alongside their corresponding influencing factors.
IDENTIFIKASI ASPEK STRATEGI MANAJEMEN TERPADU SEBAGAI UPAYA OPTIMALISASI KINERJA UKM INDUSTRI PARIWISATA Hermawati, Adya; Sembhodo, Abimanyu Tuwuh; Panunjul, Nalini Mahastuti
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2163

Abstract

ABSTRAKPenting bagi industri pariwisata Indonesia, meningkatkan kontribusi Produk Domestik Bruto (PDB) untuk memicu optimalisasi pendapatan devisa dan menyediakan kesempatan kerja masyarakat Indonesia. Penelitian ini bertujuan untuk membuat konsep dan model strategi pemasaran dan strategi marketing terintegrasi, sebagai aspek capaian keunggulan bersaing pada kelompok UKM industri pariwisata di Jawa Timur.  Metode penelitian, menggunakan metode penelitian mix method, dengan seluruh karyawan UKM industri pariwisata sebagai populasi, ukuran sampel 440 UKM, Setiap UKM diambil 3 orang karyawan, total responden 1320 orang karyawan UKM. Penelitian ini diaplikasikan pada 11 kabupaten / kota, di Jawa Timur. Alat analisis yang akan diimplementasikan yakni Analisis Cluster. Hasil dari penelitian ini adalah secara keseluruhan, di Jawa Timur, cluster 1 menunjukkan nilai tertinggi pada Orientasi Pasar (3.84) dan terendah pada Kinerja Pemasaran (3.55), sedangkan cluster 2 menunjukkan nilai tertinggi pada Quality of Work Life (3.51) dan terendah pada Imbalan-Kompensasi, Kinerja Individu, Keunggulan Bersaing, dan Kinerja Pemasaran (3.49). Hasil perhitungan yang dihasilkan dapat dijadikan sebagai rekomendasi yang dapat digunakan kinerja UKM industri pariwisata untuk menentukan pilihan tempat UKM yang akan dituju.Kata Kunci: Industri Pariwisata; MSDM; Strategi MarketingABSTRACTIt is important for Indonesia's tourism industry to increase its Gross Domestic Product (GDP) contribution to trigger the optimization of foreign exchange earnings and provide employment opportunities for Indonesians. This study aims to create concepts and models of marketing strategies and integrated marketing strategies, as aspects of achieving competitive advantage in the tourism industry SME group in East Java.  The research method, using a mix method research method, with all employees of the tourism industry SMEs as a population, sample size 440 SMEs, each SME taken 3 employees, total respondents 1320 SME employees. This research is applied to 11 districts / cities, in East Java. The analytical tool that will be implemented is Cluster Analysis. The results of this study are overall, in East Java, cluster 1 shows the highest value on Market Orientation (3.84) and the lowest on Marketing Performance (3.55), while cluster 2 shows the highest value on Quality of Work Life (3.51) and the lowest on Compensation Rewards, Individual Performance, Competitive Advantage, and Marketing Performance (3.49). The resulting calculation results can be used as recommendations that can be used by the performance of tourism industry SMEs to determine the choice of SME places to go.Keywords: Tourism Industry; HRM; Marketing Strategy
VARIABEL PENENTU KINERJA UKM INDUSTRI PARIWISATA DI JAWA TIMUR BERBASIS PEMILIHAN PRIORITAS WILAYAH DAN KEPENTINGAN Hermawati, Adya; Sembhodo, Abimanyu Tuwuh; S, Ana Sopanah; Suhermin, Suhermin
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 2 (2024): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i2.2072

Abstract

ABSTRAKUKM industri pariwisata menjadi andalan mewujudkan kesejahteraan masyarakat, menjadi jawaban fenomena penyerapan tenaga kerja di tengah trend industri termekanisasi, menjadi “pekerjaan rumah” pemerintah untuk optimalkan kapabilitas, agar mampu berkompetitif internasional dan global. Tujuan penelitian ini untuk membuat konsep dan model untuk meningkatkan strategi pemasaran dan strategi marketing terintegrasi, sebagai aspek capaian keunggulan bersaing pada kelompok UKM industri pariwisata di Jawa Timur. Metode penelitian menggunakan mix method, dengan seluruh karyawan UKM industri pariwisata sebagai populasi, ukuran sampel 440 UKM, Setiap UKM diambil 3 orang karyawan, total responden 1320 orang karyawan UKM. Penelitian ini diaplikasikan pada 11 kabupaten / kota, di Jawa Timur. Alat analisis yang akan diimplementasikan yakni Analytical Hierarchy Process (AHP). Hasil penelitian menunjukkan bahwa penentuan ranking prioritas dapat dijadikan sebuah acuan dalam penentuan kriteria ataupun alternatif penentu kinerja UKM industri pariwisata di Jawa Timur.Kata Kunci: Industri Pariwisata; MSDM; Strategi Marketing.ABSTRACTSMEs in the tourism industry are a mainstay in realising community welfare, being the answer to the phenomenon of employment amid the trend of mechanised industries, being the ‘homework’ of the government to optimise capabilities, in order to be able to compete internationally and globally. The purpose of this study is to create concepts and models to improve marketing strategies and integrated marketing strategies, as aspects of achieving competitive advantage in the tourism industry SME group in East Java. The research method uses a mix method, with all employees of the tourism industry SMEs as a population, sample size 440 SMEs, each SME taken 3 employees, total respondents 1320 SME employees. This research is applied to 11 districts / cities, in East Java. The analytical tool to be implemented is Analytical Hierarchy Process (AHP). The results showed that the determination of priority ranking can be used as a reference in determining the criteria or alternatives that determine the performance of SMEs in the tourism industry in East Java.Keywords: Tourism Industry; Human Resources; Marketing Strategy.
Co-Authors Adya Hermawati Ali, Shujahat Endang Fatmawati Fauzan, Rushli I Wayan Ruspendi Junaedi Panunjul, Nalini Mahastuti S, Ana Sopanah Sodik Sodik, Sodik Suhermin, Suhermin Sumiyarto, Sumiyarto Syahruddin Syahruddin Syamsul Bahri Sylvia Fettry E.M Wibowo, Teguh Setiawan Widiastri, Dwi