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All Journal Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah JURNAL PENDIDIKAN TAMBUSAI Proceeding International Seminar of Islamic Studies Journal of Student Development Informatics Management (JoSDIM)
Lubis, Nurul Rafiqoh
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Religion Arts Astronomy Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Analisis Peran Media Sosial Instagram dalam Meningkatkan Penjualan Online Armayani, Reni Ria; Tambunan, Lisa Chintiya; Siregar, Ridha Maysaroh; Lubis, Nurul Rafiqoh; Azahra, Alma
Jurnal Pendidikan Tambusai Vol. 5 No. 3 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.561 KB)

Abstract

Media sosial menciptakan perubahan pada dunia penjualan dan pemasaran khususnya pada promosi dan periklanan yang mengakibatkan terciptanya tren bisnis online. Instagram menjadi media sosial yang memberikan wadah bagi para penjual online dalam menjual dan memasarkan produknya. Penelitian ini berfokus kepada penjualan online menggunakan media sosial Instagram sebagai alat promosi utamanya. Tujuan penelitian ini untuk mengetahui bagaimana pemanfaatan media sosial instagram bagi penjual online dan strategi pemasaran seperti apa yang akan berdampak kepada tingkat penjualan produk. Konsep yang digunakan dalam penelitian ini adalah pemanfaatan media sosial Instagram dalam memasarkan produk. Penelitian ini menggunakan pendekatan kualitatif. Sedangkan metode pengumpulan data yang digunakan yaitu wawancara, observasi, dokumentasi, dan studi kepustakaan. Hasil dari penelitian ini adalah pemanfaataan media sosial di Instagram dengan mengunggah konten dan menggunakan fitur yang disediakan Instagram untuk berinteraksi dengan pengikutnya. Semakin berkembangnya zaman, Instagram semakin mengembangkan fitur fitur baru yang menarik dan bisa digunakan untuk menarik target pasar, contoh fitur Reels, Share stories, Messenger, Video, Shopping; dan Share & explore.
Analisis Peran Media Sosial Instagram dalam Meningkatkan Penjualan Online Armayani, Reni Ria; Tambunan, Lisa Chintiya; Siregar, Ridha Maysaroh; Lubis, Nurul Rafiqoh; Azahra, Alma
Jurnal Pendidikan Tambusai Vol. 5 No. 3 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v5i3.2400

Abstract

Media sosial menciptakan perubahan pada dunia penjualan dan pemasaran khususnya pada promosi dan periklanan yang mengakibatkan terciptanya tren bisnis online. Instagram menjadi media sosial yang memberikan wadah bagi para penjual online dalam menjual dan memasarkan produknya. Penelitian ini berfokus kepada penjualan online menggunakan media sosial Instagram sebagai alat promosi utamanya. Tujuan penelitian ini untuk mengetahui bagaimana pemanfaatan media sosial instagram bagi penjual online dan strategi pemasaran seperti apa yang akan berdampak kepada tingkat penjualan produk. Konsep yang digunakan dalam penelitian ini adalah pemanfaatan media sosial Instagram dalam memasarkan produk. Penelitian ini menggunakan pendekatan kualitatif. Sedangkan metode pengumpulan data yang digunakan yaitu wawancara, observasi, dokumentasi, dan studi kepustakaan. Hasil dari penelitian ini adalah pemanfaataan media sosial di Instagram dengan mengunggah konten dan menggunakan fitur yang disediakan Instagram untuk berinteraksi dengan pengikutnya. Semakin berkembangnya zaman, Instagram semakin mengembangkan fitur fitur baru yang menarik dan bisa digunakan untuk menarik target pasar, contoh fitur Reels, Share stories, Messenger, Video, Shopping; dan Share & explore.
Optimalisasi Penggunaan Zakat Untuk Memutus Rantai Kemiskinan di Desa Laud Dendang Kecamatan Percut Sei Tuan Lubis, Nurul Rafiqoh; Nasution, Yenni Samri Juliati
Journal of Student Development Informatics Management (JoSDIM) Vol 3, No 2: JoSDIM | Desember 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdim.v3i2.5262

Abstract

This study aims to examine the management of zakat and the empowerment of the poor in an effort to alleviate poverty in the village of Laud Dendang, Deli Serdang.Data collection methods are conducted through field studies, interviews, and data analysis.The results showed that the management of zakat by the Badan Amil Zakat Nasional (BAZNAS) has had a positive impact in empowering the poor.Zakat funds collected and managed properly are used for the program "reaching sustenance and Divine Blessing" which aims to send children who drop out of school.The Program involves local government, community leaders, educators, students, and local security.With this program, children who drop out of school can return to school and get assistance in the form of tuition payments, uniforms, and other school needs.The Program also has robust monitoring and evaluation mechanisms to ensure its effectiveness. The sustainability of the program and transparency in the management of zakat funds are also a focus in efforts to alleviate poverty.The results of this study provide insight into how zakat management can empower the poor and serve as an example for similar programs in other regions. The Program" reaching sustenance and Divine Blessing " is expected to provide long-term benefits and help alleviate poverty in Laud Dendang Village.
RISK MANAGEMENT STRATEGY: ANALYSIS OF THE EFFECTS OF MOTIVATION, INCENTIVES, AND CAREER DEVELOPMENT ON ORGANIZATIONAL PERSONNEL Lubis, Nurul Rafiqoh; Mutthaqin, Muhammad Satrya; sugianto, Sugianto
Proceeding International Seminar of Islamic Studies INSIS 6 (February 2024)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research delves into the impact of motivation, incentives, and career development on the workforce at PT. Telkomsel Grapari Medan. The study was conducted in response to employee dissatisfaction with PT. Telkomsel's management regarding the non-payment of allowances, leading to large-scale demonstrations. Field data collection was carried out through questionnaires, and data analysis used the multiple analysis method. This analytical technique was employed to assess the influence of independent variables on the dependent variable. The analysis process was conducted with the assistance of SPSS 26.0 for Windows software. The research findings indicate that motivation and career development simultaneously have a significant impact on the workforce at PT. Telkomsel Grapari Medan. This conclusion is based on the F-value of 18.533 with a significance level of 0.000. Partially, both motivation and career development have a significant impact on the workforce. This is evident from the T-values of motivation at 4.539 and career development at 2.891, exceeding the T-table value of 1.996. Meanwhile, the incentive variable does not have a partial impact on the workforce because its T-value is smaller than the T-table value.
The Influence of Halal Lebel and Product Quality on Drug Purchase Interest Lubis, Nurul Rafiqoh; Balqis, Tsamara; Batubara, Chuzaimah
Al-Mashrafiyah (Jurnal Ekonomi, Keuangan dan Perbankan Syariah) Vol 7 No 2 (2023): Oktober 2023
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/al-mashrafiyah.v7i2.39153

Abstract

This research explores the influence of halal labels and product quality on the purchase intention of medicines, with a focus on postgraduate Sharia Economics students at the State Islamic University of North Sumatra (UINSU). In the context of Indonesia, with its significant Muslim-majority population, halal products have substantial growth potential. However, consumer awareness of the halal status of non-food products, particularly in the pharmaceutical sector directly impacting public health, remains low. The study aims to examine two independent variables: the influence of halal labels and product quality on the purchase intention of medicines. The hypotheses suggest that both halal labels and product quality have a significant influence on the purchase intention of medicines. A quantitative research method is employed, with data collected through a survey questionnaire distributed to postgraduate students in Sharia Economics at UINSU. The findings of this research are expected to provide insights into the factors affecting consumer decisions when purchasing halal medicines. Furthermore, the study's results may have practical implications for businesses and policymakers interested in promoting the production and consumption of halal products in Indonesia. This research is particularly relevant given Indonesia's status as the world's largest halal industry market.
Co-Authors Armayani, Reni Ria Azahra, Alma Balqis, Tsamara Chuzaimah Batubara, Chuzaimah Mutthaqin, Muhammad Satrya Reni Ria Armayani Hasibuan Siregar, Ridha Maysaroh Sugianto Sugianto Tambunan, Lisa Chintiya YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI