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All Journal JIEB : Jurnal Ilmiah Ekonomi Bisnis BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Abdi Masyarakat Indonesia The Es Economics and Entrepreneurship The Eastasouth Management and Business Innovative: Journal Of Social Science Research Management Studies and Business Journal
Sucidha, Irma
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)

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The Effect of Service Quality And Servicescape on Impulsive Buying Behavior with Shopping Emotion as Intervening Variable for Consumers Store of Fashion Uniqlo Duta Mall Banjarmasin, South Kalimantan Diany, Adista Anjar; Sucidha, Irma; Kosasih, Nico
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.1069

Abstract

The rapid growth of the retail business requires effective strategies to capture market share. This study aims to analyse the effect of service quality and servicescape on impulse buying behaviour through shopping emotions in Uniqlo Duta Mall Banjarmasin consumers. The research method uses primary and secondary data from questionnaires and literature studies with 111 respondents. The results of the analysis show that service quality and servicescape have a positive and significant impact on impulse buying behaviour with shopping emotions as an intermediary variable.
Co-Authors Amrulloh, Rifqi Diany, Adista Anjar Firda Nosita Irayana, Ika Mariyani, Kristin Melania, Melania MUHAMMAD NAUFAL HASANI Muhammad Ramadhan Nico Kosasih Sardjono Setiawan, Reksa Tina Lestari Yuliani Yuliani