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Anas Hidayat
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Analysis of the Implementation of Customer Relationship Management to Increase Customer Loyalty and Satisfaction at PT. Tunas Toyota Cilegon Nur Aini Azzahra; Anas Hidayat
Finance : International Journal of Management Finance Vol. 1 No. 4 (2024): June
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v1i4.42

Abstract

Nowadays, the level of business competition, especially in the automotive industry, continues to grow rapidly, so that every day companies have to think about ways to maintain existing companies by continuing to innovate and create good systems for the running of the company. Therefore, companies need to carry out activities, one of which is in the field of marketing, in developing products and good quality. One way to create this system is to provide good service to customers in order to maintain relationships to increase customer loyalty. This research aims to analyze the strategy for implementing customer relationship management in increasing customer loyalty at PT. Tunas Toyota Cilegon. This company is a sales service for Toyota brand four-wheeled vehicles and provides spare parts, car service and test drives.PT. Tunas Toyota Cilegon has various facilities that can support the company’s performance, such as the availability of a showroom, body repair, service and spare parts, workshop, body and painting, and repainting. PT. Tunas Toyota Cilegon is located at Jl. Raya Cilegon Km.14 Cibeber Cilegon City Banten Province. The type of research used in this research is qualitative research. The research was carried out at PT. Tunas Toyota Cilegon by selecting 5 informants related to the theme of this research. The data collection techniques used were interview techniques, book observations, and documentation. The results of this research show that implementing a customer relationship management (CRM) strategy can help increase customer loyalty. Therefore, it can be said that this CRM strategy is an effective strategy in increasing and maintaining loyalty customer.
Analysis of Promotional Strategies in Effort to Increase Sales of Astra Motor Purworejo Rahmadani, Hana Novia; Anas Hidayat
Finance : International Journal of Management Finance Vol. 1 No. 4 (2024): June
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v1i4.45

Abstract

This Astra Motor Purworejo retail store sells several products from the superior motorbike segment. One of Astra Motor's advantages is that consumers can choose vehicle products based on brand, color, and type according to their tastes and needs. Promotional activities carried out by distributing brochures are less effective because the majority of people now only see the brochure and throw it away or tear it up. Astra Motor Purworejo has used social media, but not as optimally as expected. The aim of this internship is to learn promotional strategies to increase sales targets for Astra Motor Purworejo. Internships also provide students with the opportunity to adapt to the work environment and work discipline. This study found that advertising, sales promotion, personal selling, public relations, and direct marketing were quite effective. However, promotional activities create a good relationship between the company and consumers, and the marketing of Astra Motor Purworejo motorbike products must make advertising better by utilizing the various types of media available, which will further increase sales.
PENGARUH ELECTRONIC WORD-OF-MOUTH TERHADAP PURCHASE INTENTION BRAND SKINTIFIC MENGGUNAKAN APLIKASI SHOPEE Sarah Salsabiela Suha; Anas Hidayat
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 2 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i2.1039

Abstract

Studi ini mengembangkan kerangka penelitian yang luas yang berfokus pada eWOM. Model Adaptasi Informasi atau IAM menggunakan persuasi informasi dalam konteks pengambilan keputusan pembelian. Penelitian ini memanfaatkan sampel 160 responden. Analisis SEM (Structural Equational Modeling) digunakan dengan software SmartPLS. Hasil penelitian ini menunjukkan bahwa eWOM utility dan kredibilitas berpengaruh besar terhadap adopsi eWOM, berpengaruh besar terhadap niat membeli, dan adopsi eWOM mampu mengimbangi pengaruh eWOM utility dan kredibilitas terhadap niat membeli. Peneliti berharap hasil penelitian ini dapat memberikan rekomendasi kepada merek skincare lainnya yang ada di pasar, terutama merek Skintific, tentang cara mengelola merek dan produk mereka dengan lebih baik dan memberi konsumen informasi yang bermanfaat.
ANALYSIS OF DIGITAL MARKETING IMPLEMENTATION IN IMPROVING COMPANY BRANDING AS A BUSINESS ACCELERATOR(CASE STUDY ON PT GAMA INOVASI BERDIKARI) Azzahra Nimas Allnesyabila; Anas Hidayat
Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v2i2.58

Abstract

This research examines the effectiveness of digital marketing implementation in enhancing the branding of PT Gama Inovasi Berdikari as a business accelerator company. Utilizing a qualitative approach with participatory observation techniques over five months, this study analyzes the company’s digital marketing strategy through interviews, observation, and documentation. The findings indicate that despite significant increases in social media engagement and website traffic, the company’s digital marketing implementation has not been effective in enhancing its specific branding as a business accelerator. While visual branding consistency has been achieved, the diversity of content lacking focus on the business accelerator theme has resulted in the main message not being effectively conveyed to the audience. The research recommends developing more specific and relevant content related to business acceleration, maintaining visual consistency while adding elements that reflect the identity of a business accelerator, and expanding to additional social media platforms relevant to the target audience. These findings contribute to the understanding of the importance of alignment between digital content strategy and specific company branding objectives.
Design and Implementation of the DuaEnam Garage Business In Sleman, Yogyakarta Ivandeer Daffa Firstyansyah; Anas Hidayat
International Journal of Education, Vocational and Social Science Vol. 3 No. 01 (2024): Pebruary, International Journal of Education, vocational and Social Science (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i01.658

Abstract

The establishment of the DuaEnam Garage business was due to support from the author's parents, who are also involved in the world of the vehicle business. This business follows the trend of vehicles that are currently busy in the market. DuaEnam Garage is located in Sleman Regency. Overall, this business prioritizes marketing through on line. This writing aims to find out whether digital marketing is feasible or not in the current era. In marketing through digital marketing, DuaEnam Garage also pays attention to good business ethics in digital marketing. With activities in paying attention to digital marketing strategies and business ethics, it can significantly influence the increase in visitors and better recognition of the DuaEnam Garage business as well as an increase in the number of followers and views on social media and the DuaEnam Garage marketplace.
The Role Of Influencer "KOL" (Key Opinion Leader) In Influenceing Purchasing Decisions At PT. Ayo Menebar Kebaikan Muhammad Hafidz Sudibya; Anas Hidayat
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i02.898

Abstract

This study aims to examine the role of influencers in influencing purchasing decisions at PT Ayo Menebar Kebaikan. This research is based on the phenomenon of using influencers as a marketing strategy in a certain period. This study uses a qualitative approach with data collection methods through interviews with analysis units and direct observation in the field conducted through an internship process. The results of the findings from this study are that it can be concluded that the indicators to measure the success of influencers in promoting products are that the audience is influenced by influencers and makes product purchases. Referring to this, the marketing strategy using influencers implemented by the company has proven effective in increasing product sales.
Effective Strategies In Utilizing Social Media As A Promotional Tool At Pt Yogyakarta Tugu Televisi Silvia Mardilla; Anas Hidayat
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

This study examines effective strategies for Jogja TV, the first local television station in Yogyakarta, to leverage social media in expanding audience reach and strengthening brand awareness. The approach used in this study is a quantitative approach. The data collection technique was by distributing online questionnaires to 100 respondents who were the audience of Jogja TV using Google Form. The sampling technique used a non-probability sampling technique using the purposive sampling method which was then processed using SPSS version 22.0. This study analyzes how Jogja TV can optimize the use of social media to expand the reach of the audience and strengthen brand awareness. The implementation of the right social media strategy can significantly strengthen the brand on Jogja TV. The effectiveness of Jogja TV's social media was evaluated based on indicators of attention (3.03), interest (3.23), information search (3.34), action (3.79), and information sharing (3.12). Results show that a well-implemented social media strategy can significantly enhance Jogja TV's brand. The study recommends developing a dedicated social media team to optimize promotions and build a stronger brand image.
Analysis of the Influence of Electronic Word of Mouth (E-WOM) on Social Networking Sites (SNS) on Online Purchase Intention on iPhone Smartphones Muhammad Farhan; Anas Hidayat
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Electronic word-of-mouth (eWOM) on social networking sites (SNS) has become crucial in shaping consumers’ online purchase intentions, reflecting the increasing reliance on the wealth of user-generated content and recommendations shared on these platforms. This study aims to investigate the relationships between eWOM information factors, including information usefulness, information adoption, attitude toward information, and their impact on online purchase intentions. This study uses a quantitative approach, utilizing a questionnaire to collect data from 340 individuals who actively engage in eWOM activities on various SNS platforms. Statistical analysis was conducted using partial least squares structural equality modelling (PLS-SEM). The findings indicate that information usefulness has a positive and significant effect on attitude toward information, information usefulness has a positive and significant effect on online purchased intention, attitude toward information has a positive and significant effect on online purchased intention, attitude toward information has a positive and significant effect on information adoption, and information adoption has a positive and significant effect on online purchased intention. This suggests that consumers may have a favourable view of eWOM content and actively adopt it. Information adoption emerges as an important determinant of online purchase intention, emphasizing the importance of promoting user engagement and trust in eWOM information. These findings contribute to a deeper understanding of online consumer behaviour and provide valuable guidance for stakeholders who wish to leverage eWOM effectively in digital marketing.
The Effect of E-Service Quality, Perceived Value, Customer Satisfaction on Willingness to Pay Spotify Premium App in Indonesia Fariza Altruista Pramadani; Anas Hidayat
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This study aims to analyse the influence of E-Service Quality, Perceived Value, and Customer Satisfaction on Willingness to Pay. The population for this study consists of individuals in Indonesia who use the Spotify Premium application. The sample includes 240 respondents, all aged 17 and above, who use Spotify Premium and are distributed across Indonesia. Questionnaires were used to collect the data needed for the research. The analysis method employed is Structural Equation Modelling (SEM) using AMOS version 24.0. The results of this study indicate that E-Service Quality positively influences Customer Satisfaction, Perceived Value positively influences Customer Satisfaction, E-Service Quality positively influences Willingness to Pay, Perceived Value positively influences Willingness to Pay, and Customer Satisfaction positively influences Willingness to Pay.
Implementation Of Servqual To Improve Customer Satisfaction And Loyalty: B2B Marketing At PT. Migas Mandiri Pratama Hilir Azka Syandria Sekar Maheswari; Anas Hidayat
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This study aims to analyze how the application of SERVQUAL in improving customer satisfaction and loyalty in the context of B2B services at PT. Migas Mandiri Pratama Hilir. The object of this study is the fuel transportation service provided by the company. The study uses a qualitative approach with data collection methods through questionnaires, in-depth interviews, and observations. The sample consists of 20 respondents who are clients of the company. The results of the study indicate that dimensions of service quality, such as reliability and responsiveness, play a significant role in creating customer satisfaction and loyalty. Despite operational challenges, such as losses during shipping and poor road conditions, strong relationships with customers and on-time delivery strengthen loyalty. The managerial implications of this study are the importance of improving service quality and communication to maintain customer loyalty.
Co-Authors Adinda Viona Aurelia Alldila N.A. Setyaning Asmai Ishak Asmirandi Noor Hudha Ayu Hema Ajeng Diwasasri Azka Syandria Sekar Maheswari Azzahra Nimas Allnesyabila Desrina Yusi. I Dicky Firdaus Faisal Harits Al Habib Fariza Altruista Pramadani Ian Phau Ivandeer Daffa Firstyansyah Jaya Addin Linando Josephine Roosandriantini Kalvin Setiawan Salim Karina Amalia Ningtyas Katherine Mizerski Khaerunisa Amalia Sofia Krisnina Dohan Limantara Lalu Supardin Lisa Listiyani M Widyadhana Putra Nadhindra Mazda Halim Muhammad Farhan Muhammad Hafidz Sudibya Murdiyono Triwidodo Nisa Ulin Nawa Nur Aini Azzahra Rahmadani, Hana Novia Refi Primanda Roostika, Raden Roro Ratna Saddam Husein Sarah Salsabiela Suha Shaynaqu Asmi Putri Silvia Mardilla Sri Rejeki Ekasasi, Sri Rejeki syahputra, Rizky Tamamudin Virdiana Ramadhani Y.A Widriyakara setiadi Y.A. Widriyakara S Yusnia Hanna Yulistya Zaenal Arifin Zainul Muttaqin