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All Journal Jurnal Sinergi Jurnal Siasat Bisnis Jurnal Manajemen dan Bisnis Indonesia Syntax Idea ASAWIKA: Media Sosialisasi Abdimas Widya Karya Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Unisia Jurnal Multidisiplin Sahombu Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Ebisnis Manajemen FINANCE : International Journal Of Management Finance International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research International Journal of Islamic Business and Economics (IJIBEC)
Anas Hidayat
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Peran Self-Brand Connection dalam Memediasi Kredibilitas Endorser terhadap Ekuitas Merek pada Marketplace Shopee Nisa Ulin Nawa; Anas Hidayat
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 4 No. 1 (2020): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2020
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.713 KB) | DOI: 10.31842/jurnalinobis.v4i1.166

Abstract

Penelitian ini berjudul “Peran Self-Brand Connection dalam Memediasi Kredibilitas Endorser terhadap Ekuitas Merek”. Penelitian ini bertujuan untuk menganalisis apakah self-brand connection dapat memperkuat pengaruh penggunaan selebriti yang kredibel terhadap ekuitas merek dari marketplace Shopee. Data pada penelitian ini adalah data primer dengan menggunakan kuesioner dan diisi oleh 250 responden. Teknik analisis yang digunakan dalam penelitian ini adalah analisis Structural Equation Modeling (SEM) dengan bantuan AMOS. Hasil penelitian menunjukkan bahwa kredibilitas endorser dapat berpengaruh terhadap ekuitas merek secara tidak langsung, yaitu dengan dimediasi oleh self-brand connection, namun kredibilitas endorser tidak terbukti dapat mempengaruhi ekuitas merek secara langsung.
Peran Kerentanan Normatif, Kesadaran Nilai, dan Integritas Terhadap Sikap dan Minat Beli Produk Bajakan Sepatu Bermerek Anas Hidayat; Ayu Hema Ajeng Diwasasri; Khaerunisa Amalia Sofia
Jurnal Manajemen dan Bisnis Indonesia Vol 1 No 1 (2013): Jurnal Manajemen Bisnis Indonesia - Edisi Oktober 2013
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v1i1.8

Abstract

Perkembangan fashion yang cepat dan meningkatnya kebutuhan setiap individu menciptakan peluang bagi para produsen. Mereka berlomba-lomba untuk dapat memenuhi kebutuhan setiap konsumennya. Sepatu menjadi salah satu produk yang banyak beredar di pasaran karena dapat dibuat dengan model dan warna yang bermacam-macam, selain itu kegunaanya pun bermacam-macam. Penelitian ini dibuat untuk mengetahui seberapa besar pengaruh kerentanan normatif, nilai kesadaran, dan integritas, berpengaruh terhadap sikap dan minat beli produk bajakan pada mahasiswa Fakultas Ekonomi Universitas Islam Indonesia di Yogyakarta. Penelitian ini melibatkan 200 responden dengan teknik accidental sampling dan angket sebagai alat untuk mengumpulkan data. Hasil penelitian dianalisis dengan metode kualitatif yang meliputi uji goodness of fit index, analisis Structural Equation Modeling (SEM), dan pengujian hipotesis. Hasil analisis menunjukkan bahwa ada pengaruh negatif dan signifikan antara kerentanan normatif dan integritas terhadap sikap pada pembelian produk bajakan. Lebih lanjut, hasil analisis Regresi Linier menunjukkan bahwa ada pengaruh positif dan signifikan antara kesadaran nilai terhadap sikap pada pembelian produk bajakan, serta pengaruh positif antara sikap pembelian produk bajakan terhadapa minat beli konsumen. Kata kunci: kerentanan normatif, nilai kesadaran, integritas, sikap pembelian produk bajakan, minat beli.
Sektor Informal : Permasalahan dan Harapan Murdiyono Triwidodo; Anas Hidayat
Unisia No. 11: Tahun XII Triwulan I 1991
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/unisia.v0i11.5179

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Meningkatkan Nilai Tambah Petani Melalui Penganekaragaman Pangan: Sebuah Tinjauan Ekonomi Pangan Anas Hidayat
Unisia No. 20: Tahun XIII Triwulan IV 1993
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/unisia.v0i20.5355

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Pendekatan Sistim Bebas Riba dalam Lembaga Koperasi Anas Hidayat
Unisia No. 16: Tahun XIII Triwulan V 1992
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/unisia.v0i16.5606

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PERBAIKAN POS JAGA GUNA OPTIMASI SISTEM KEAMANAN DI PERUMAHAN WISMA PERMAI Krisnina Dohan Limantara; Yusnia Hanna Yulistya; Kalvin Setiawan Salim; Josephine Roosandriantini; Y.A Widriyakara Setiadi; Anas Hidayat
Asawika : Media Sosialisasi Abdimas Widya Karya Vol 8 No 2 (2023): Desember : Asawika
Publisher : LPPM Unika Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/asawika.v8i2.148

Abstract

AbstrakDalam suatu perumahan dan permukiman keamanan merupakan aspek penting yang menunjang kenyamanan masyarakat, oleh karena itu keamanan menjadi aspek penting. Untuk itu adanya fasilitas keamanan merupakan hal yang penting dalam menunjang proses pengamanan. Namun pada Perumahan Wisma Permai RT 04 diketahui bahwa pos jaga wilayah tersebut telah mengalami peralihan fungsi yang awalnya sebagai pos jaga kemudian beralih menjadi gudang. Dalam pengabdian masyarakat kali ini bertujuan untuk memperbaiki bagian utama pada pos yang rusak agar pos jaga dapat kembali kepada fungsi utamanya. Penelitian ini dilakukan dengan survey lapangan dan observasi secara langsung serta melakukan wawancara pada perangkat RT maupun warga setempat dalam upaya mengumpulkan data dan informasi yang dibutuhkan. Renovasi pada pos jaga dilakukan untuk memperbaiki kerusakan pada bagian utama pos jaga. Selain itu juga agar bangunan ini terlihat lebih eye catching dan lebih rapi, sehingga siap untuk digunakan kembali sebagai pos jaga dan dapat memberi kenyamanan bagi pengguna bangunan tersebut.Kata kunci: Bangunan; Keamanan; PengabdianAbstractIn any housing and settlement, security is an important aspect that supports the wellbeing of the community. For this reason, the existence of security facilities is important in supporting the security activities. However, at Wisma Permai RT 04, it is known that the guard post in the area has undergone a function shift, in which the original guard post had been turned into a warehouse. This community service aims to repair the main part of the damaged post so that the guard post can return to its main function. This community service was conducted by means of field surveys and direct observations as well as conducting interviews with RT officials and local residents in an effort to collect the required data and information. The renovation of the guard post was carried out to repair the damage to the main part of the guard post. In addition, this building looks more eye-catching and neater, so it is ready to be reused as a guard post and can provide comfort for the building's users.Keywords: Service, Security, Building
Analisis Faktor Yang Memengaruhi Niat Beli Produk Skincare Halal Faisal Harits Al Habib; Anas Hidayat
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.389

Abstract

This research aims to explain what factors encourage Muslim consumers to intend to purchase halal skincare products. The sample used in this research was 210 respondents who were active students in Yogyakarta. The sampling technique uses Purposive Sampling technique. The analysis technique used is SEM (Strucrural Equation Modeling) analysis which was processed with the help of the AMOS 24 application. The variables used in this research consist of 4 variables including intrinsic religiosity, knowledge of halal products, awareness of halal products, and intention to purchase halal skincare products. . The results of this research show that there is a positive and significant influence between intrinsic religiosity, halal product knowledge, halal product awareness, and intention to purchase halal skincare products.
Analisis Bauran Pemasaran Di PT Haruman Multi Artha Dan Pengaruhnya Terhadap Keputusan Pembelian Karina Amalia Ningtyas; Anas Hidayat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.183

Abstract

The purpose of this study was to analyze the influence of the marketing mix (marketing mix) which includes product, price, distribution and promotion both partially and simultaneously on purchasing decisions. This type of research is quantitative with customer respondents at PT. Haruman Multi Artha totaling 40 respondents were selected using a purposive sampling technique. Data analysis used multiple linear regression analysis with the IBM SPSS Statistics 23 test tool. The results showed that (1) there was a positive and significant effect of the product on the purchasing decision of PT. Haruman Multi Artha, with a p-value of 0.004 <0.05. (2) There is a positive and significant price effect on purchasing decisions of PT. Haruman Multi Artha, with a p-value of 0.041 <0.05. (3) There is a positive and significant effect of the product on purchasing decisions of PT. Haruman Multi Artha, with a p-value of 0.013 <0.05. (4) There is a positive and significant price effect on purchasing decisions of PT. Haruman Multi Artha, with a p-value of 0.042 <0.05. (5) There is a significant influence of the marketing mix which includes product, price, distribution and promotion simultaneously on purchasing decisions of PT. Haruman Multi Artha, with a p-value of 0.000 <0.05.
Pengaruh Komunikasi Pemasaran Terhadap Minat Konsumen (Studi Kasus Di PT Haruman Multi Artha) Adinda Viona Aurelia; Anas Hidayat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.184

Abstract

The purpose of this study was to determine the effect of marketing communications which include advertising (advertising), sales promotion (sales promotion), public relations (public relations), direct marketing (direct marketing), personal selling (personal selling) on ​​purchase intention. This type of research is quantitative with customer respondents at PT. Haruman Multi Artha totaling 60 respondents selected using purposive sampling technique. Data analysis used linear regression analysis with the IBM SPSS Statistics 23 test tool. The results showed that the marketing communications of PT. Haruman Multi Artha with advertising indicators (advertising) an average score of 3.63 (good category), sales promotion (sales promotion) an average score of 3.24 (sufficient category), public relations (public relations) an average score of 3 .33 (enough category), direct marketing (direct marketing) an average score of 3.38 (enough category), personal selling (personal selling) an average score of 3.69 (good category). There is a positive and significant influence on marketing communications which includes advertising, sales promotion, public relations, direct marketing, personal selling on PT. Haruman Multi Artha. The contribution of marketing communication variables to the buying interest of PT. Haruman Multi Artha of 61.2%, while the remaining 38.80% is influenced by other factors outside of this study
Analisis Strategi Pemasaran Segment Government PT. Telkom Indonesia Witel Yogyakarta Dalam Meningkatkan Jumlah Penjualan Lisa Listiyani; Anas Hidayat
Ebisnis Manajemen Vol. 1 No. 3 (2023): Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v1i3.78

Abstract

PT. Telkom Indonesia Tbk is an Indonesian state-owned company that operates in the fields of information technology, communications and telecommunications networks. This company has several important divisions or segments in carrying out business strategies, one of which is the government segment. The government segment cannot do hard selling like other segments. This is because the government segment is included in B2B sales and cannot expand the market easily. Apart from that, because government segment customers are government agencies, the government's budget is also limited because it is regulated in the APBN. Regarding the problems and challenges faced by government services, the author wants to analyze the government segment's business strategy in increasing sales with customers and limited government budgets. The final internship assignment was prepared by the author using qualitative methods. Data collection was carried out by conducting interviews with account managers and supervisors. The results of interviews and observations of the government segment have strategies in conducting B2B sales, namely carrying out acquisitions or scaling, conducting account manager soft skills training, building and maintaining customer loyalty, conducting outreach related to the success of work programs that have been implemented by other regions, conducting outreach and offering programs work, holding a service business request (SBR) program, carrying out business processes with direct selling and personal selling, having an account manager's role as a consultant, building and maintaining customer trust, and registering various Telkom products in the E-Catalog.
Co-Authors Adinda Viona Aurelia Alldila N.A. Setyaning Asmai Ishak Asmirandi Noor Hudha Ayu Hema Ajeng Diwasasri Azka Syandria Sekar Maheswari Azzahra Nimas Allnesyabila Desrina Yusi. I Dicky Firdaus Faisal Harits Al Habib Fariza Altruista Pramadani Ian Phau Ivandeer Daffa Firstyansyah Jaya Addin Linando Josephine Roosandriantini Kalvin Setiawan Salim Karina Amalia Ningtyas Katherine Mizerski Khaerunisa Amalia Sofia Krisnina Dohan Limantara Lalu Supardin Lisa Listiyani M Widyadhana Putra Nadhindra Mazda Halim Muhammad Farhan Muhammad Hafidz Sudibya Murdiyono Triwidodo Nisa Ulin Nawa Nur Aini Azzahra Rahmadani, Hana Novia Refi Primanda Roostika, Raden Roro Ratna Saddam Husein Sarah Salsabiela Suha Shaynaqu Asmi Putri Silvia Mardilla Sri Rejeki Ekasasi, Sri Rejeki syahputra, Rizky Tamamudin Virdiana Ramadhani Y.A Widriyakara setiadi Y.A. Widriyakara S Yusnia Hanna Yulistya Zaenal Arifin Zainul Muttaqin