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All Journal Jurnal Sosial Humaniora Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Dehasen (MUDE) Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Akuntansi, Manajemen dan Bisnis Digital Profit: Jurnal Manajemen, Bisnis dan Akuntansi Transformasi: Journal of Economics and Business Management Jurnal Manajemen Kreatif dan Inovasi Journal of Management, Economic, and Accounting Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Pakar Manajemen Journal of Business Economics and Management Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Journal of Law, Social Science, and Management Review J-CEKI Ulil Albab JIMEK
Dudu Risana
Universitas Perjuangan Tasikmalaya
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Journal : Jurnal Fokus Manajemen

 1 
The Effect Of Brand Personality, Price Perception And Product Quality On Purchasing Decisions (Survey on Batik Deden Tasikmalaya Product Consumers) Febriany, Rizka Nurhaliza; Pauzy, Depy Muhamad; Risana, Dudu
Jurnal Fokus Manajemen Vol 4 No 2 (2024): November
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i2.6736

Abstract

This purpose of this study to determine the effect of Brand Personality, Price Perception and Product Quality on Purchasing Decisions on Batik Deden Tasikmalaya Products (Survey on Batik Deden Tasikmalaya Product Consumers). The method used is a quantitative approach with a research sample of 100 consumer respondents of Batik Deden Tasikmalaya products. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. The results showed that simultaneously Brand Personality, Price Perception and Product Quality had a significant effect on Purchasing Decisions. Partially Brand Personality has no effect on Purchasing Decisions. Partially Price Perception has a significant effect on Purchasing Decisions. Partially Product Quality has a significant effect on Purchasing Decisions.
The Influence Of Electronic Service Quality And Electronic Trust On Customer Satisfaction Of Dana Application Users In Tasikmalaya Lisna, Yanggi; Arisman, H. Ari; Risana, Dudu
Jurnal Fokus Manajemen Vol 4 No 2 (2024): November
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i2.6822

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan elektronik dan kepercayaan elektronik secara simultan maupun parsial terhadap kepuasan pelanggan pada pengguna aplikasi DANA. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei konsumen dengan jumlah 100 responden. Pengumpulan data primer berupa kuesioner. Analisis data dalam penelitian menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa kualitas layanan elektronik dan kepercayaan elektronik secara simultan berpengaruh signifikan terhadap kepuasan pelanggan pengguna aplikasi DANA. kualitas layanan elektronik secara parsial berpengaruh signifikan terhadap kepuasan pelanggan pengguna aplikasi DANA. kepercayaan elektronik secara parsial berpengaruh signifikan terhadap kepuasan pelanggan pengguna aplikasi DANA. ABSTRACT This research aims to determine the influence of electronic service quality and electronic trust simultaneously or partially on customer satisfaction among DANA application users. The research method used is a quantitative method with a consumer survey approach with a total of 100 respondents. Primary data collection is in the form of a questionnaire. Data analysis in research uses multiple regression analysis. The research results show that electronic service quality and electronic trust simultaneously have a significant effect on customer satisfaction of DANA application users. The quality of electronic services partially has a significant effect on customer satisfaction of DANA application users. Electronic trust partially has a significant effect on customer satisfaction of DANA application users.
The Influence Of "Free Shipping" And Online Customer Reviews On Purchasing Decisions For Shopee Users In Tasikmalaya (Case Study of Fashion Products Shopee Users in Tasikmalaya) Mustafa, Hana Hawda Sultoni; Pauzy, Depy Muhamad; Risana, Dudu
Jurnal Fokus Manajemen Vol 4 No 2 (2024): November
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i2.6881

Abstract

This study aims to analyze the effect of free shipping and online customer reviews, both simultaneously and partially on purchasing decisions for Shopee users in Tasikmalaya. The method used in this research is a quantitative method with a survey approach. The sampling technique is Nonprobability Sampling with the Purprosive Sampling method, the number of samples used is 100 respondents with the criteria that they are Shopee users who live in Tasikmalaya and have made purchases at shopee, especially purchases of fashion products. The data analysis tool used is multiple linear regression with the help of SPSS Version 25 software. The results showed that free shipping and online customer reviews simultaneously had a significant effect on the purchasing decisions of Shopee users in Tasikmlaya. Free shipping and online customer reviews partially have a significant effect on the purchasing decisions of Shopee users in Tasikmalaya.
Co-Authors Afiani, Dini Nurrizky Agin Ahmad Muhaemin Agin Ahmad Muhaemin Agustin, Silvi Ai Kusmiati Asyiah Akhsay, Mochamad Alrasyid, Fahmi Amalia, Mala Arga Sutrisna Arga Sutrisna Arif Arif Arisman, H. Ari Aziz, Apriyand Muharam Abdul Barin Barlian Barin barlian Budhi Wahyu Fitriadi Dedi Mulyadi Depy Muhamad Pauzy Fauzen, Dede Hanif Febri Dwicky Maulana Febriany, Rizka Nurhaliza Gian Riksa Wibawa Gita Khoerunnisa Hagi Akbar Alamsyah Hagi Akbar Alamsyah Ilham, Bintang Triyuana Irsan Deriski Jamilah, Dedeh Kamil Abdul Hamid Khoerunnisa, Gita Kusuma Agdhi Rahwana Kusuma Aghdi Rahwana Lena Agustina Lesmana, Pahmi Lestari, Suci Putri Lisna, Yanggi Lulu Alfiani Mardian Mala Amalia Mardian, Lulu Alfiani Maulana, Febri Dwicky Mila Siti Karmila Mohamad Irsan Nazar Muslim, Fauzan Fuadi Mustafa, Hana Hawda Sultoni Nandila, Lisma Puput Nauzal Zamzami Nirwana, Genta Abdillah Nizar Alfi Naufal Nurmatin, Fasya Lutfiah Nurmayanti, Risma Nursafitri, Lulu Nurzehan, Salma Hurilan Pramesti, Nabila Ayu Rafiq, Fakhri Muhammad Randy Kurniadji Lubis Ratih Lulu Lestari Risma Nurmayanti Rita Tri Yusnita Salsabila, Aulia Zahra Silvi Agustin Sindi Apriliani suci putri lestari Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Sutrisna, Arga Tian Septiana Trisky Mahesa Prameswari Yusnita , Rita Tri Zamzami, Nauzal