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All Journal Social, Humanities, and Educational Studies (SHEs): Conference Series Law Development Journal Journal of Economy, Accounting and Management Science (JEAMS) Media Didaktika Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains ) Dharma Ekonomi Jurnal Riset Ekonomi dan Akuntansi Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi International Conference on Digital Advanced Tourism, Management, and Technology International Journal of Economics, Science, and Education (IJESE)
Priyo Utomo
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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Efektivitas Media Sosial Sebagai Sarana Promosi Di Polindo Internasional Surabaya Nanda Andreeansyah; Nur Farida; Priyo Utomo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.11477

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan media sosial sebagai media promosi di Polindo Internasional Surabaya. Latar belakang penelitian didasari oleh perubahan trend promosi dari manual ke digital. Namun, data lima tahun terakhir menunjukkan penurunan jumlah pendaftar baru, sehingga efektivitas strategi ini perlu dianalisis, yang diharapkan dapat meningkatkan jumlah peserta baru. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis data dilakukan dengan metode reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa penggunaan media sosial di Polindo Internasional Surabaya telah cukup efektif dalam aspek ketepatan sasaran, kemudahan akses informasi, dan efisiensi anggaran. Meskipun interaksi audiens meningkat, tujuan utama yaitu peningkatan jumlah peserta baru belum tercapai secara optimal. Faktor penghambat meliputi kurangnya konsistensi unggahan, strategi konten yang kurang variatif, keterbatasan sumber daya manusia dan fasilitas pendukung, serta isu internal yang memengaruhi citra lembaga.
Financial Performance Of PT Bank Rakyat Indonesia Before And After The Covid 19 Pandemic Devita Yuliana; Priyo Utomo
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 1 No. 5 (2023): OKTOBER : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v1i5.672

Abstract

This study aims to determine, assess, and analyze the financial performance of PT Bank Rakyat Indonesia PERSERO Tbk as measured using the CAR, ROA, LDR, and BOPO ratios using financial statements from 2019 to 2021. The data collection technique used is secondary data observation. The data analysis technique used is qualitative descriptive analysis. And the data validity technique used is source triangulation. The theoretical implications in this study are seen from the calculation of CAR, ROA, and LDR: bank management needs to pay attention to the balance of high returns with the level of risk faced. Meanwhile, when viewed from the calculation of the BOPO ratio, banks need monetary policy and credit stimulus to continue to grow, maintain fiscal sustainability in the short and long term so that the costs incurred for operations are more effective and efficient, and prevent and handle COVID-19 from human aspects, especially health aspects. Practical implications of the results of this study can be used as a consideration for future researchers to expand the range of research by adding samples and using a longer observation period so that the results obtained are more concrete and volatile.
The Role Of Social Capital On Msme Performance Through Innovative Work Behavior Priyo Utomo; Sri Wartini
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.148

Abstract

The purpose of this study was to examine the effect of social capital on MSME performance through innovative work behavior. The population of this research is the owners of culinary MSMEs in Semarang City. Based on slovin calculation, a sample of 100 respondents was obtained and data collection using purposive sampling. The data analysis method used is validity and reliability test, descriptive analysis test, and hypothesis testing using Structural Equation Mode (SEM) with SmartPLS version 4.0 analysis tool. The results showed that social capital affects innovative work behavior and MSME performance both directly and indirectly. This is supported by the role of innovative work behavior variables in mediating the relationship between social capital and MSME performance. Suggestions for further research should add or combine with other predictor variables so that research can be generalized such as knowledge sharing, and entrepreneurial leadership to improve MSME performance.
Explaining Employee Performance in Indonesia: The Role of Leadership, Work Environment, and Communication Zaman, Komarun; Priyo Utomo
International Journal of Economics, Science, and Education Vol. 2 No. 2 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i2.11

Abstract

Purpose:This study aims to investigate the effects of leadership style, work environment, and communication style on employee performance and morale in Digital Small and Medium-sized Enterprises (SMEs) in Indonesia, as well as to examine the mediating role of job performance in shaping employee morale. Design/methodology/approach: This study adopts a quantitative research design using hypothesis testing. Data were collected through a survey of employees working in Digital SMEs in Indonesia and analyzed using Statistical Package for the Social Sciences (SPSS). The relationships among leadership style, work environment, communication style, employee performance, and employee morale were examined using regression-based statistical analysis. Findings: The results indicate that leadership style, work environment, and communication style have significant positive effects on employee performance and morale. Leadership style emerges as a key determinant, with effective leadership enhancing both employee morale and performance. A supportive work environment improves employee morale and indirectly strengthens performance through job satisfaction. Furthermore, effective communication styles positively influence employee morale and performance. The findings also confirm that job performance mediates the relationship between leadership style, work environment, communication style, and employee morale. Research limitations/implications: This study is limited to Digital SMEs in Indonesia and relies on cross-sectional survey data, which may restrict the generalizability of the results. Future studies are encouraged to apply longitudinal designs, involve larger and more diverse samples, and incorporate additional organizational variables to enrich the analysis. Practical implications:The findings provide practical guidance for leaders and managers of Digital SMEs in designing effective leadership practices, creating supportive work environments, and implementing clear communication strategies to enhance employee morale and performance in digital business settings. Originality/value:This study offers empirical evidence on the interplay between leadership style, work environment, and communication style in influencing employee performance and morale within the context of Digital SMEs in Indonesia, highlighting the mediating role of job performance. Paper type:Empirical research.
Co-Authors Devangga Putra Adhitya Pratama Devita Yuliana Lathifah Hanim Muhtar Muhtar Nanda Andreeansyah Nur Farida Nur Hidayah Nuryadi Nuryadi Shandi Buana Azis Siswanto Sri Wartini Syamsul Arifin Vidi Astutik Wahyu Febriani Yoga Putra Permana Zaman, Komarun