Article Per Year (5 Year)
p-Index From 2021 - 2026
1.259
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Economics and Management Scienties International Journal of Business, Economics & Financial Studies Management and Business Progress Community Service Progress Accounting Progress
Dewi, Kumala Vera
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Management and Business Progress

 1 
Peran Promo Shopee (Cashback dan Gratis Ongkir) dalam Membangun Loyalitas Pengguna di Kalangan Mahasiswa Gen Z Kota Tebing Tinggi Dewi, Kumala Vera; Siregar, Raysal Januar; Wibowo, Muhammad Arif
Management And Business Progress Vol. 4 No. 1 (2025): Management and Business Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i1.233

Abstract

The use of e-commerce is increasing among the younger generation, especially Generation Z students who are known to be responsive to promos and attractive offers. Shopee as one of the most popular e-commerce platforms offers cashback and free shipping promos to attract and retain customers. This study aims to determine the effect of cashback and free shipping promos on Shopee user loyalty among Gen Z students in Tebing Tinggi City. The method used is a quantitative approach with a survey technique through a questionnaire. This study uses the Cochran formula for sampling because the population is too large and unknown, so that a research sample of 96 respondents was obtained. The sample selection method in the study uses probability sampling methods. The results of the study show that there is a significant influence between cashback promos on Shopee user loyalty, there is a significant influence between free shipping promos on Shopee user loyalty, and cashback and free shipping promos together affect Shopee user loyalty.
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Kenalan Kopi, Tebing Tinggi Dewi, Kumala Vera; Khiar, Muhammad Aziz
Management And Business Progress Vol. 4 No. 2 (2025): Management and Business Progress Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i2.262

Abstract

This study aims to determine whether job satisfaction can mediate the influence of motivation on performance. The population of this study was 30 employees of Kenalan Kopi Tebing Tinggi. The sampling technique used was saturated sampling, because the population was less than 100 people. Questionnaires were administered to 30 respondents via Google Form. The research method used was a quantitative method with the assistance of SEM-PLS. The test results showed that motivation had an effect on job satisfaction, motivation had an effect on performance, job satisfaction had no effect on performance, and job satisfaction was unable to mediate the effect of motivation on performance.
Co-Authors Batu, Elprida Yani Lumban Damanik, Sri Winda Hardiyanti Fachradilla, Winda Fahruzi, Alwi Herlina Herlina Khiar, Muhammad Aziz Nainggolan, Putri Insyirah Indriana Nasution, Nurhafiza Aini Purba, Rakhmawati Rusmewahni, Rusmewahni Siregar, Aisyah Siregar, Raysal Januar Wibowo, Muhammad Arif