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Journal : Jurnal Teknologi Sistem Informasi dan Aplikasi

Klasifikasi Opini Masyarakat terhadap Jasa Ekspedisi J&T Express pada Media Sosial Twitter dengan Naïve Bayes Ansyahry, Bramantyo Ridho; Al Amin, Imam Husni
Jurnal Teknologi Sistem Informasi dan Aplikasi Vol. 6 No. 3 (2023): Jurnal Teknologi Sistem Informasi dan Aplikasi
Publisher : Program Studi Teknik Informatika Universitas Pamulang

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Abstract

With the rise of online sales transactions through e-commerce and social media, the impact of changing consumer behavior. This has resulted in many sentiment assessments from users of these expedition services. Expedition services are now one of the most popular services. One of the shipping service companies operating in Indonesia is J&T Express. Through social media, especially Twitter with the number of followers up to 154,439 and the number of tweets up to 103,100, a user can form an opinion on the performance of J&T Express and get data as many as 1694 tweets. Machine learning algorithms are needed to enable sentiment analysis to be classified. One of them is the Naive Bayes algorithm. Before running the classification process, a preprocessing process is needed so that the dataset can be recognized by the system. Based on the tests conducted, the results obtained accurasy of 84%, precision of 76%, and recall of 87%. The results of this research show that the data can be used as a basis for evaluating business decisions.
Co-Authors A.P, Arga Alundra Achmad, Fariz Adi Kristanto Adri Triandhika Septyanto Ahlak, Muhammad Lutfi Mahasinul Ansyahry, Bramantyo Ridho Antoni Yohanes Arningtya, Luthfi Arningtya Aulia Rahman Fahindra Awan Aprilino BACHTIAR YUSUF Bagas Santoso Budi Hartono Budi Hartono Budi Hartono Budi Hartono budi hartono Cahyo, Soliqin Nur DEA ARMAWATI PUTRI Deva Ega Marinda Dewi Handayani Untari Ningsih Dewi, Qomariah Kumala Dimas Wahyu Dwi Budi Santoso Edy Winarno Eka Ardhianto Eko Nur Wahyudi Endang Lestariningsih Fajriansyah Noor Hidayat Falah Hikamudin Arby FARIZ AKBAR SHALAHHUDDIN Fath, Tata Redha Al Fatkhul Amin Fatkhul Amin Felix Andreas Sutanto Firman Ardiansyah E.A Firman Ardiansyah Ekoanindiyo Gatot Setiawan Gustiyargani, Alfian Hidayat, Fajriansyah Noor Joko Handoyo Kristanto Kristanto Kristianto, Teguh Kunthi Muslichah Ardi Laksono, Endy Suryo Marahendra,, Wawan Dedi Marinda, Deva Ega Mohamad Helmi Ilman Fahmi Muhammad Lutfi Mahasinul Akhlak Muji Sukur Muji Sukur ., Muji Sukur MUNANDAR, AHMAD KHARIS Nafiah, Khittatun NUR HASAN ., NUR HASAN Pandji Iman Syach Putra Prajanto Wahyu Adi Pratama, Fandi Pratama, Fandi Purwaningtyas Purwaningtyas Pusaka, Semerdanta Radyanto, Mohammad Riza Raiz Hutama, Tidar Rina Candra Noor Santi Santoso, Bagas Setyawan Wibisono Sofin Rendian Novianto Sofin Rendian Novianto Sri Eniyati Sri Hartati Sri Rahajeng, Dini Estu Taufiq Dwi Cahyono Thahir, Sirya Sabina Bin TRIYAS NIKO SAPUTRA Veronica Lusiana Veronica Lusiana Waskito, Punto Wiwien Hadikurniawati