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All Journal Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Journal of Economy, Accounting and Management Science (JEAMS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE)
Bernadetta Diansepti Maharani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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The Influence of Attitude, Subjective Norm, Price Consciousness on Purchase Decision Through Purchase Intention in Green Products Raden Roro Ruvita Oktaviani; Bernadetta Diansepti Maharani; Putri Dwi Cahyani
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 7 No. 1 (2025): September
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/jeams.v7i1.70

Abstract

This research aims to determine (1) the influence of Attitude on Purchase Intention (2) the influence of Subjective Norms on Purchase Intention (3) the influence of Price Consciousness on Purchase Intention (4) the influence of Purchase Intention on Purchase Decision. The sample in this research was 144 respondents from the people of Yogyakarta who had purchased environmentally friendly products. The data collection method uses a distributed questionnaire method and the sampling technique uses a purposive sampling technique. This research uses the Data Quality Test, Classical Assumption Test, Multiple Linear Regression Test, and Hypothesis Test. The research results show (1) there is no positive and significant influence on Attitude on Purchase Intention (2) there is a positive and significant influence on Subjective Norm on Purchase Intention (3) there is a positive and significant influence on Price Consciousness on Purchase Intention (4) there is a positive and significant influence on Purchase Intention on Purchase Decision.  
The Effect of Emotional Attachment And Perceived Product Quality On Customer Loyalty With Customer Satisfaction As A Mediator Muhammad Affidianto Arrusda; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 7 No. 1 (2025): September
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/jeams.v7i1.71

Abstract

This study aims to determine and examine the influence of emotional attachment and perceived product quality on customer loyalty with customer satisfaction as a mediator. This study uses a quantitative method. The sampling technique used is nonprobability sampling, specifically purposive sampling, with a sample size of 112 respondents. Data collection was conducted using a questionnaire distributed via Google Forms to respondents who had purchased Ventela products at least once. Data analysis techniques used in this study included data quality testing, classical assumption testing, multiple linear regression, and Sobel testing. The results of the study indicate that (1) emotional attachment has a positive and significant effect on customer satisfaction, (2) perceived product quality has a positive and significant effect on customer satisfaction, (3) emotional attachment has a positive and significant effect on customer loyalty, (4) perceived product quality has a positive and significant effect on customer loyalty, and (5) customer satisfaction does not affect customer loyalty.
Co-Authors Ambar Lukitaningsih Anias Ina Aprilia Ayang Brian Luyzh Fernando Giri IBN Udayana Ida Bagus Nyoman Udayana Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Muhammad Affidianto Arrusda Muinah Fadhilah Nahla Uyunul Putri Dwi Cahyani Raden Roro Ruvita Oktaviani Rafida Siska Islamiyah Regi Tuska Tri Nurdiyanto Ulfan Ulfan Wahid Hidayat Al Ahmadi