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All Journal Jurnal Akuntansi Indonesia Jurnal Promosi Pendidikan Ekonomi SEIKO : Journal of Management & Business BJRA (Bongaya Journal of Research in Accounting) Jurnal Eduscience (JES) Administraus Jurnal Ilmu Administrasi dan Manajemen Tangible Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Seminar Nasional Pengabdian Kepada Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Mamangan Social Science Journal Economics and Business Journal Journal of Economic Education and Entrepreneurship Studies Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM Indo-Fintech Intellectuals: Journal of Economics and Business Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Jurnal Sipakatau Atestasi : Jurnal Ilmiah Akuntansi Brilliant International Journal of Management and Tourism
Sangkala, Masnawaty
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Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Journal : Economics and Business Journal

 1 
The Role Of Marketing Audit In Yotta Beverage Business In Makassar, Pettarani Branch Sangkala, Masnawaty
Economics and Business Journal (ECBIS) Vol. 1 No. 4 (2023): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i4.55

Abstract

This study aims to find out information related to the implementation of Marketing Audit in the Yotta beverage business in Makassar. In a marketing audit examination it can be said as a mechanism with the aim of being able to carry out the process of collecting information and being able to analyze data related to the external and internal environment, which is inseparable from several indicators including economic conditions, the level of market competition and the level of business operations. The application of marketing audits is a type of functional marketing audit in the Yotta beverage business with components including marketing environment audits, marketing strategy audits, marketing organization audits, marketing system audits, marketing productivity audits, marketing function audits. The method used in this research uses quantitative research methods with the data used obtained using questionnaires and library data. The results of this study indicate that the marketing audit components of Yotta's beverage business consist of marketing environment audits, marketing strategy audits, marketing organization audits, marketing system audits, marketing productivity audits, marketing function audits play a very important role.
The Influence of Accountability Factors, Professionalism, and Auditor Experience on Audit Quality with Reward as a Moderation Empirical Study of Public Accounting Firm in Sulawesi, Maluku and Papua Regions Sangkala, Masnawaty
Economics and Business Journal (ECBIS) Vol. 2 No. 6 (2024): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i6.171

Abstract

The purpose of this study is to determine the effect of auditor competence, independence, and experience on audit quality. This study is important because of the increasing demand from users of financial statements for quality audit reports. The population of this study were auditors working at a Public Accounting Firm domiciled in Bogor with a sample of 69 respondents. The sample was selected using the convenience sampling method. The data processing and analysis methods used were descriptive statistics, classical assumption testing, multiple linear regression testing and hypothesis testing. The data were tested using SPSS software version 25. The findings of this study indicate that the independent variables in this study, namely accountability, professionalism, and experience, simultaneously have a positive and significant effect on Audit Quality.
Co-Authors Ahmad, Syafar Albar, Saskia Amaliah, Wafiq Azizah Reski Andi Faisal, Andi Anwar, Azwar Ariqah, Ulayya Azis, Fajriani Br. Ginting S, Chris Dayanti Dayana, Mashita Dunakhir, Samirah Fithyatulhaq, Fithyatulhaq Fitriani Fitriani Ginting, Chris Dayanti Hamzah, Hajrah Hariany Idris Juniarti, Irma Marmul, Ardiana Muchtar, Nur Fadilah Muh. Rum Muhammad Azis Muhammad Hasan Mukhammad Idrus Musdalifa Musdalifa Mushoddiq Rahman, Ahmad Nashiruddin Muttmainna, Fauzia Nuraisyiah Nuraisyiah, Nuraisyiah Pati, Visensa Chielmi Eka Putriyanti, Andi Iin Nur Qail Salam, Asdaqul Ramadhani, Siti Aqilah Ricky Setiawan Rijal, Abdul Rusly, Riyan Ryketeng, Masdar Sahade Saleh, Muhammad Iqbal Samsinar Samsinar Samsinar Sari, Gina Puspita Senolangi, Ernawati Syamsu Rijal Warka Syachbrani