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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economics (IJEC) International Journal Business, Management and Innovation Review
Durahman Marpaung
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Optimization of Student Loyalty through Rewards and Students’ Satisfaction as Intervening Variables Durahman Marpaung; Prianda Pebri; Nirmalasari Nirmalasari; Srie Hartati; Nasib Nasib
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.1846

Abstract

STIE Muhammadiyah Asahan is a private university under the supervision of Regional 1 Education Service Institution (LL Dikti Wilayah 1). This study aims to determine the Optimization of Student Loyalty through Rewards and Students’ Satisfaction as Intervening Variables. The research approach used in this research is quantitative. Data obtained by distributing questionnaires with a Likert scale. The questionnaire is arranged based on indicators of reward, satisfaction and loyalty. The target population in this study are 71 students for the 2017-2018 academic year. The sampling technique uses saturated samples. So that 71 respondents are selected to be the sample. Data analysis uses path analysis to determine the direct and indirect effect of the reward variable on student loyalty through student satisfaction. The results of the research that can be drawn 1) Rewards have a significant effect on student satisfaction at STIE Muhammadiyah Asahan. 2) Reward has no effect on student loyalty at STIE Muhammadiyah Asahan. 3) Student satisfaction has a significant effect on student loyalty at STIE Muhammadiyah Asahan.. 4) Reward has a significant effect on student loyalty through student satisfaction at STIE Muhammadiyah Asahan.
Co-Authors Ardina Fandra Dikhi Januardani Hajar Affiah Harahap, Nafsiyah Agustina Hilda Yanti Br Torus Pane Inda Arfa Syera muhammad safrizal Nasib Nirmalasari Nirmalasari Oktopanda Prianda Pebri Purwanto Purwanto Ramadani Rhiki Budianto Sabrina Sabrina Srie Hartati Supiah Ningsih Supriadi Siagian Taufiq Hidayah