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Pendampingan Dalam Pengembangan Pemasaran UMKM Keripik “Tempe K’nyang” Dengan Memanfaatkan Media Sosial Di Nagori Sait Buttu Saribu Cindy Priyandani; Oktaviana Purba; Vhiona Mayari Tandela; Emilia Wati Azila; Munte, Risma Nurhaini; Ira Modifa; Sipayung, Tuahman
Keyboard Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): Keyboard Jurnal Pengabdian Masyarakat
Publisher : Yayasan Grace Berkat Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/keyboard.v1i1.35

Abstract

Pengabdian Masyarakat merupakan wujud nyata dari tugas dosen dan mahasiswa dalam melaksanakan Tri Dharma Perguruan Tinggi yakni pengalaman belajar dalam kegiatan pemberdayaan masyarakat di Nagori Sait Buttu Saribu, maka terjadi sinergi antara perguruan tinggi dengan masyarakat atau Usaha Mikro Kecil Menengah (UMKM) dengan tema Peningkatan Pemasaran UMKM berbais teknologi dan bisnis. UMKM yang dipilih ialah UMKM Keripik Tempe. Tujuan pengabdian ini adalah memberikan pelatihan dalam meningkatan pemasaran UMKM Keripik Tempe. Metode pelaksanaan dalam pengabdian yang dilakukan yaitu : pendampingan pembuatan dan penggunaan media sosial, pendampingan kepada pelaku UMKM untuk memanfaatkan media sosial untuk promosi pemasaran produk dan pembuatan konten pemasaran melalui media sosial. Hasil pengabdian memberikan gambaran peningkatan pemasaran pada UMKM Keripik di Nagori Sait Buttu Saribu
The Ineffectiveness of Standard Operating Procedure Implementation In Influencing Performance, Motivation, And Organizational Behavior: A Case Study 0f The Regional Inflation Control Team (TPID) 0f Simalungun Regency Paturuan, Lea Elisabeth; Sipayung, Tuahman; Purba, Tioner
Jurnal Ilmiah Accusi Vol. 7 No. 1 (2025): Jurnal Ilmiah Accusi 7(1) Mei 2025
Publisher : Program Studi Akuntansi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/x1yh7j43

Abstract

This study examines the ineffective implementation of Standard Operating Procedures (SOPs) in enhancing performance, motivation, and organizational behavior within the Regional Inflation Control Team (TPID) of Simalungun Regency. The research aims to analyze how SOPs relate to these three variables simultaneously. A qualitative descriptive method with a phenomenological approach was employed. Data were collected through in-depth interviews and document analysis involving various government agencies and TPID stakeholders. The findings reveal that SOPs function more as administrative formality than as practical tools. Low motivation and fragmented organizational behavior further hindered SOP effectiveness. The study concludes that the success of SOPs depends not merely on their formal presence but on how they are supported by motivational structures and behavioral alignment within the organization
Strategic Management of Tourism Development to Attract Tourist Interest in Tigaras, Simalungun Regency Sinaga, Sadariahma; Saragih, Hisarma; Sipayung, Tuahman
Jurnal Ilmiah Accusi Vol. 7 No. 1 (2025): Jurnal Ilmiah Accusi 7(1) Mei 2025
Publisher : Program Studi Akuntansi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/cvzt3j05

Abstract

This study is motivated by the low number of tourist visits to the Tigaras area in Simalungun Regency, despite its significant tourism potential in terms of natural beauty and cultural richness. The main issue lies in the ineffective management strategies implemented by local stakeholders. The aim of this research is to identify the tourism potentials that can be developed, analyze the factors hindering the increase in tourist visits, and formulate appropriate tourism management strategies to attract more visitors. This study employs a descriptive qualitative approach, utilizing data collection techniques such as interviews, observations, and document analysis. The data were analyzed using the interactive model of Miles and Huberman and the SWOT framework. The results reveal that tourism development in Tigaras faces various challenges, including inadequate infrastructure, limited human resource capacity, weak promotional efforts, and poor coordination among stakeholders. The study concludes that an integrated, participatory, and locally-based management strategy is crucial to transform Tigaras into a competitive and sustainable tourism destination
The Influence of Job Analysis, Workload Analysis, And Motivation On Employee Performance at The Investment and One-Stop Integrated Services Office of Simalungun Regency Butar - Butar, Lindu Verawati; Sipayung, Tuahman; Purba, Tioner
Jurnal Ilmiah Accusi Vol. 7 No. 1 (2025): Jurnal Ilmiah Accusi 7(1) Mei 2025
Publisher : Program Studi Akuntansi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/p56h4818

Abstract

This study aims to analyze the influence of job analysis, workload analysis, and motivation on employee performance at the Investment and One-Stop Integrated Services Office. A quantitative approach was used with a survey method, involving 52 respondents who are employees at the agency. Data analysis was conducted using multiple linear regression with the help of SPSS software. The results of the study indicate that simultaneously, the three independent variables have a positive and significant effect on employee performance. Partially, job analysis has a positive and significant effect on employee performance. Similarly, workload analysis also has a positive and significant effect on employee performance. In addition, motivation has a positive and significant effect on employee performance. Based on these results, it can be concluded that improving the quality of job analysis, proper workload planning, and strengthening work motivation are effective strategies for enhancing employee performance in the government environment of Simalungun Regency
Pengaruh Likuiditas Dan Struktur Modal Terhadap Profitabilitas Perusahaan (Studi Kasus Perusahaan Pabrik Semen Yang Terdaftar Di Bursa Efek Indonesia Periode 2018 - 2022) Sipayung, Tuahman; Zulfikar, Muhammad Khoir; Tarigan, Wico J
Jurnal Ilmiah Accusi Vol. 5 No. 2 (2023): Jurnal Ilmiah Accusi Vol 5(2) November 2023
Publisher : Program Studi Akuntansi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/ht5a0j74

Abstract

Penelitian ini bertujuan untuk mengetahui menganalisis bagaimana pengaruh likuiditas terhadap profitabilita pada Perusahaan (Studi Kasus Perusahaan Pabrik Semen Yang Terdaftar di Bursa Efek Indondesia Periode 2018 - 2022). Menganalisis bagaimana pengaruh struktur modal terhadap profitabilita pada Perusahaan (Studi Kasus Perusahaan Pabrik Semen Yang Terdaftar di Bursa Efek Indondesia Periode 2018 - 2022). Menganalisis bagaimana pengaruh likuiditas dan struktur modal secara bersama - sama (simultan) terhadap profitabilita pada Perusahaan (Studi Kasus Perusahaan Pabrik Semen Yang Terdaftar di Bursa Efek Indondesia Periode 2018 - 2022). Hasil regresi linier berganda menunjukkan pengaruh positif antara likuiditas terhadap profitabilitas pada perusahaan Pabrik Semen Yang Terdaftar Di Bursa Efek Indonesia. Hasil regresi linier sederhana menunjukkan tidak ada pengaruh antara struktur modal terhadap profitabilitas pada perusahaan Pabrik Semen Yang Terdaftar Di Bursa Efek Indonesia. Hasil pengujian hipotesis secara parsial dengan uji t maka H0 diterima, artinya adanya pengaruh yang positif dan signifikan antara likuiditas dan struktur modal terhadap profitabilitas pada perusahaan Pabrik Semen Yang Terdaftar Di Bursa Efek Indonesia. Hasil pengujian hipotesis secara simultan dengan uji F maka H0 diterima, artinya tidak adanya pengaruh yang positif dan signifikan antara likuiditas dan struktur modal terhadap profitabilitas pada perusahaan Pabrik Semen Yang Terdaftar Di Bursa Efek Indonesia. Hasil analisis koefisien korelasi menunjukkan hubungan yang kuat dari positif antara likuiditas dan struktur modal terhadap profitabilitas pada perusahaan Pabrik Semen Yang Terdaftar Di Bursa Efek Indonesia