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All Journal JURNAL PENA EDUKASI JIPMukjt:Jurnal Ilmu Pendidikan Muhammadiyah Kramat Djati Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Pengabdian Masyarakat Rangkiang: Journal of Islamic Economics and Business Help: Journal of Community Service
Amir, Miftah
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Pengaruh Metode Simulasi Dan Metode Demonstrasi Terhadap Hasil Belajar Mahasiswa Nugraha, Derry; Amir, Miftah; Nurkomala, Nurkomala
JURNAL PENA EDUKASI Vol 10, No 1 (2023): April 2023
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpe.v10i1.1094

Abstract

Abstract: Basically education is considered as an important tool to build the intelligence and personality of the Indonesian nation. The purpose of this study was to determine the effect of the simulation method and the demonstration method on student learning outcomes at STKIP PGRI Sukabumi. This type of research is associative research with a quantitative approach. The population in this study were all STKIP PGRI Sukabumi students. The sample technique used in this research is random sampling technique. With a sample of 100 students. The results of the study showed that there was a positive and significant influence between the variables of the simulation method and the demonstration method on student learning outcomes with a value of (25.267) > (3.09). While the sig column. shows a probability value of 0.000 < 0.005. The magnitude of the contribution of the effect of the simulation method and the demonstration method on learning outcomes is 34.3% and the remaining 65.7% is influenced by other factors.Keywords: simulation method; demonstration method; student learning outcomes
The Effect of Digital Marketing Strategies on Increasing Sales of Muslim Clothing at Moeslim House in Sukabumi Amir, Miftah; Syahlan, Fatra; Berliana, Berliana; Purnamasari, Laely; Nugraha, Derry
Rangkiang: Journal of Islamic Economics and Business Vol. 2 No. 2 (2024): Islamic Economic
Publisher : Denisya Smart Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70072/rangkiang.v2i2.47

Abstract

The rise of digital technology has transformed traditional marketing approaches, making digital marketing strategies crucial for business success. This study examines the effectiveness of various digital marketing strategies in increasing sales performance across different industry sectors. Using quantitative research methodology, the study analyzed data from 94 customer to identify the most impactful digital marketing approaches and their correlation with sales growth. The research employed structured questionnaires and collected data on social media marketing, content marketing, email campaigns, and SEO optimization efforts. The constant value is 10.513 which means that if there is a Digital Marketing Strategy, the value of Sales Increase is 10.513. This has been described in the simple linear regression test results that there is a direction of relationship between the Digital Marketing Strategy variable (X) and the Sales Increase variable (Y) with positive results that are worth 0.770. Be said that the Digital Marketing Strategy (X) has an effect on Sales Increases (Y)
The Effect of Social Media Use on Personality and Student Discipline Amir, Miftah; Syahlan, Fatra; Nugraha, Derry
Jurnal Ilmu Pendidikan Muhammadiyah Kramat Jati Vol 5 No 1 (2024): Jurnal Ilmu Pendidikan Muhammadiyah Kramat Jati
Publisher : Pimpinan Cabang Muhammadiyah Kramat Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55943/jipmukjt.v5i1.206

Abstract

Along with the development of information technology, the use of the internet in education has also progressed. The use of the internet is no longer limited to distance education, but has penetrated into the conventional education system. E-learning is a learning model presented in digital format through electronic devices. The purpose of implementing e-learning is to expand access to education for the wider community. One of the supporting factors for the modernization of the education subsystem is the presence of Wifi facilities in educational institutions which are expected to increase student learning motivation. As agents of change, students are required to be able to exercise social control over themselves from the adverse effects of freedom to access the internet through these WiFi facilities, so that the education process can run as expected. This study aims to examine the influence of Social Media on personality and student learning discipline. The research sample was students of Linggabuana PGRI University Sukabumi in the academic year 2023/2024. The method used is quantitative descriptive analysis with data collection techniques in the form of questionnaires. The sample amounted to 100 students of Linggabuana PGRI University Sukabumi. The results showed that the effect of using Social Media on personality and discipline was 15.6%. Based on these results, it can be concluded that Social Media affects personality and discipline.
Impact of Performance Appraisal on Education Quality with Employee Engagement as Intervening Variable in Islamic Schools in Sukabumi City Berliana, Berliana; Syahlan, Fatra; Edy Rachmadio, R.; Amir, Miftah; Joko, Joko; Nugraha, Derry
Jurnal Ilmu Pendidikan Muhammadiyah Kramat Jati Vol 6 No 1 (2025): Jurnal Ilmu Pendidikan Muhammadiyah Kramat Jati
Publisher : Pimpinan Cabang Muhammadiyah Kramat Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55943/jipmukjt.v6i1.386

Abstract

This study examines the relationship between performance assessment practices and educational quality in educational institutions, with specific focus on employee engagement as an intervening variable. While extensive research has explored human resource management practices in educational settings, limited attention has been given to the mediating mechanisms through which performance assessment influences educational outcomes. Using Structural Equation Modeling (SEM) with AMOS, this research tested a theoretical model positing that performance assessment affects educational quality both directly and indirectly through enhanced employee engagement. Data were collected from 347 educational staff (67.7% teaching staff, 23.6% administrative staff) across various educational institutions using validated survey instruments. Results confirmed that performance assessment significantly influences educational quality directly (β = 0.32, p < 0.001) and indirectly through employee engagement (β = 0.26, 95% CI [0.18, 0.35], p < 0.001), supporting partial mediation. The dimensions of performance assessment that most strongly contributed to this relationship were assessment criteria clarity and feedback quality. Multi-group analysis revealed that the mediating effect was stronger for teaching staff compared to administrative staff. These findings contribute to the integration of human resource management and educational leadership theories by demonstrating how performance assessment practices influence educational outcomes through both direct instrumental effects and indirect motivational pathways. For educational leaders, the study highlights the importance of designing comprehensive performance assessment systems that not only provide clear standards and constructive feedback but also foster engagement by emphasizing fairness, development orientation, and staff participation. Future research should employ longitudinal designs to establish causality more definitively and explore additional mediating variables to develop a more comprehensive model.
IMPLEMENTASI PENCATATAN AKUNTANSI DAN PELAPORAN KEUANGAN BERBASIS MICROSOFT EXCEL PADA UMKM KIOS PAKAN BELL-ONE Amir, Miftah; Syahlan, Fatra; Purnamasari, Laely; Romdon, Mujib Abdullah
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 10 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Oktober 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/3768cy07

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) sering menghadapi tantangan dalam pengelolaan keuangan, terutama pencatatan akuntansi dan pelaporan yang akurat. Penelitian ini berfokus pada Kios Pakan Bell-One, sebuah UMKM yang kesulitan dengan administrasi keuangan. Tujuannya adalah mengembangkan aplikasi akuntansi yang sesuai kebutuhan, menghasilkan laporan keuangan seragam berdasarkan SAK EMKM, dan mendukung pengambilan keputusan bisnis yang lebih baik. Metodologi menggunakan pendekatan kualitatif deskriptif dengan studi kasus. Data dikumpulkan melalui observasi dan wawancara. Proses meliputi identifikasi masalah, analisis kebutuhan, perancangan sistem, dan implementasi berbasis Microsoft Excel. Hasilnya adalah aplikasi akuntansi terkomputerisasi yang disesuaikan untuk Kios Pakan Bell-One, memungkinkan pencatatan terstruktur dan pelaporan sesuai SAK EMKM. Implementasinya diharapkan meningkatkan efisiensi, akurasi pelaporan, dan pertumbuhan bisnis. Penelitian ini menunjukkan potensi sistem akuntansi terkomputerisasi untuk UMKM, dengan metodologi yang dapat diterapkan pada kasus serupa
Community Service Program for Enhancing UMKM Competitiveness Through Formalization and Halal Certification Rachmadio, R. Edy; Syahlan, Fatra; Amir, Miftah; Nugraha, Derry
Help: Journal of Community Service Vol. 2 No. 3 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/hjcs.v2i3.230

Abstract

This community service initiative responds to the pressing issues faced by Micro, Small, and Medium Enterprises (MSMEs) in Nagrak Sub-district, Sukabumi Regency, particularly in strengthening business formalization, halal assurance, and global market preparedness through the UMKM Juara (Champion MSMEs) program. Using a participatory action research framework, the program engaged 45 MSME actors representing five key sectors namely food processing, beverages, traditional snacks, handicrafts, and cosmetics. The activities unfolded through four interconnected phases needs assessment, training and public outreach, individualized mentoring, and continuous monitoring and evaluation carried out over a six-month period from May to October 2024. The program recorded substantial, quantifiable progress. A total of 38 MSMEs (84.4%) successfully secured their Business Identification Numbers (NIB) via the Online Single Submission system, marking a decisive transition from informal to formal business practice. In parallel, 32 participants (71.1%) submitted complete halal certification dossiers, and 18 of them had already obtained provisional certificates by the end of the program. Knowledge assessments further showed a significant leap in understanding, with average scores rising from 48.3% to 82.7%, reflecting a 71.2% improvement across all training modules. The food processing sector achieved the highest rate of halal certification submissions at 94.4%, while handicrafts and cosmetics encountered greater obstacles due to more intricate material-tracing processes. The integrated strategy combining regulatory compliance assistance, certification facilitation, and holistic capacity building proved effective in dismantling multiple developmental constraints simultaneously. Nevertheless, sustained advancement toward genuine global competitiveness will require long-term reinforcement, particularly in post-certification market access, international buyer networking, and ongoing product innovation support.
Radio Educational Promotion Management Strategy in Increasing Market Penetration of InformationLiteracy Programs for School Children Amir, Miftah; Syahlan, Fatra; Rachmadio, R. Edy; Nugraha, Derry
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 3 (2026): Jurnal Manajemen, Akuntansi, Ekonomi
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i3.1804

Abstract

This study examines the promotional management strategies employed by educational radio stations and their impact on market penetration of information literacy programs among middle school students. Utilizing a quantitative descriptive-correlational design, data were collected from 384 students aged 12-15 years through structured questionnaires measured on a five-point Likert scale. The research operationalized promotional management strategies through four dimensions—advertising, public relations, sales promotion, and direct marketing—while market penetration was assessed through awareness, adoption, and engagement levels. Multiple linear regression analysis revealed that promotional strategies collectively explain 61.2% of variance in market penetration (R² = 0.612, F = 149.346, p < 0.001), indicating substantial predictive power. Public relations emerged as the most influential dimension (β = 0.357, p < 0.001), followed by direct marketing (β = 0.246, p < 0.001), advertising (β = 0.214, p < 0.001), and sales promotion (β = 0.198, p < 0.001). All promotional dimensions demonstrated statistically significant positive effects on market penetration. However, descriptive analysis revealed a critical awareness-to-engagement gap, with awareness scoring significantly higher (M = 3.82) than adoption (M = 3.21) and engagement (M = 3.11), indicating challenges in converting program knowledge into sustained listening behavior. The findings underscore the importance of relationship-building strategies and school partnerships over traditional advertising approaches in educational broadcasting contexts. Practical implications suggest that educational radio stations should prioritize public relations initiatives, foster institutional collaborations, and develop hybrid digital-radio formats to enhance market penetration and bridge the awareness-adoption gap. This research contributes to integrated marketing communication theory in educational media contexts and provides evidence-based recommendations for stakeholders committed to advancing information literacy among youth populations.
Co-Authors Berliana Berliana Edy Rachmadio, R. Joko Joko Nugraha, Derry Nurkomala, Nurkomala Purnamasari, Laely Rachmadio, R. Edy Romdon, Mujib Abdullah Syahlan, Fatra