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All Journal Jurnal Siasat Bisnis Jurnal Administrasi Bisnis Jurnal Ilmu Manajemen (JIMMU) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Reswara: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship Jurnal Masyarakat Madani Indonesia e-Jurnal Apresiasi Ekonomi International Journal of Entrepreneur and Business Administration KOPEMAS Journal of International Accounting, Taxation and Information Systems
Karina Utami Anastuti
Department Of Business Administration , Faculty Of Science And Administration, Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Effect of Social Media Marketing on Competitive Advantage and Company Performance Khoiriyah Trianti; Karina Utami Anastuti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5778

Abstract

This study focused on Amangtiwi Micro Small and Medium Enterprises (MSME) in Malang Regency, to examine the effect of social media marketing on competitive advantage and company performance. This study processed primary data obtained using a questionnaire distributed to 148 MSME. The sample was selected using stratified random sampling method. This study uses a cluster sampling method involving 148 respondents and uses PLS (Partial Least Square) analysis tools with SmartPLS 3.0 software. The results revealed that using social media for marketing has an effect on the competitive advantage and performance of MSME.
Co-Authors Abdul Qodir Jailani Alfarobi Anindya Dwi Risdhayanti Anisa Valentina Cahyani, Amelia Dwi Fauziah Sholikhatun Nisa Febriana Nur Khamidah Firhaq Finanda LN Hardati, Ratna Nikin Herwandi Herwandi Kharisma A frilia Khoiriyah Trianti Marwah, Mujahidah Moch Bagus Putra Winata Muhammad Atho' Syamsi Dluha Nurhafifi Rini Rahayu Kurniati Rio Era Deka Sadewo, Herman Trisnaldi Septia Nawang Sari Shifani Orchida Rahman Shofiyana Eli Irmawati Siti Saroh Sungkono Sungkono Widayawati, Eny