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All Journal Jurnal Pengabdian Dharma Laksana EJOIN : Jurnal Pengabdian Masyarakat
Muratin, Muratin
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Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pemanfaatan Digital Marketing dan Peningkatan Motivasi Jiwa Pengusaha dalam Mengembangkan Desa Wisata di Desa Karangsari Garut Agus, Ali; Muratin, Muratin; Ardista, Rini; Kusuma, Aditya Putra; Parantoro, Apri; Freddy, Daulat; Priyatno, Suratman Hadi
Jurnal Pengabdian Dharma Laksana Vol. 6 No. 1 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v6i1.26330

Abstract

Indonesia menargetkan pendapatan dari sector pariwisata meningkat hingga 1,7 miliar dolar AS atau sekitar Rp24 miliar di 2023 mendatang. Begitu juga kontribusi Product Domestic Bruto (PDB) pariwisata ditarget meningkat sebesar 4,3 persen.  Pariwisata juga tumbuh secara spektakuler menjadi sektor andalan dalam pendapatan ekonomi masyarakat.  Desa Karangsari Kecamatan Pakenjeng Kabupaten Garut yang memiliki tempat wisata pantai yang menarik,bersih, elok, tentram, aman dan humanis. Kita dapat melihat sunrise di pagi hari dan sunset di sore hari .  Hal ini menjadi daya tarik tersendiri bagi para wisatawan baik lokal maupun non local sehingga banyak dikunjungi oleh wisatawan . Namun sangat disayangkan objek wisata tersebut belum optimal. Jumlah wistawan yang datang masih sangat terbatas.  Hal tersebut disebabkan kurangnya informasi dan promosi tentang Desa Wisata tersebut.  Salah satu promosi yang dapat diandalakn sekarang ini adalah media social yang ada di internet.  Promosi tersebut akan  memberikan peluang yang besar untuk dapat mempromosikan dan menginformasikan adanya desa wisata pantai.  Melalui media maya atau digital media internet maka wisata pantai tersebut di kenal di seluruh dunia, dengan demikian maka meskipun letak pantainya berada di pedesaan yang cukup terpencil, Desa Karangsari,  tetap banyak diketahui dan diminati oleh orang banyak.  Tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan pemahaman tentang digital marketing dalam mempromosikan wisata pantai laut selatan yang berada di desa Karangsari Kecamatan Pakenjeng Kabupaten Garut.
PEMBERDAYAAN MASYARAKAT MELALUI PEMBANGUNAN PARIWISATA UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA KARANGSARI Maida, Serepina Tiur; Sarwoko, Tri Adi; Muratin, Muratin; Sudibyo, Sudibyo; Ginting, JP
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Februari 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i2.2389

Abstract

The construction and development of Karang Sari Village to become a tourist village is very important. Seeing that so far this potential has not been exploited and organized and it is hoped that it will be able to improve the economic and welfare of the community. Karang Sari Village has a stretch of beach of approximately 17 km, from Muara Cimari beach to Cicalengka beach. Karang Sari Village has a stretch of beach of approximately 17 km, from Muara Cimari beach to Cicalengka beach. Indonesian tourism development uses the concept of cultural tourism formulated in Tourism Law Number 09 of 1990. The problem is that villages are still in the underdeveloped category, low levels of community welfare and low levels of facilities and infrastructure as well as knowledge in managing village potential. The aim is to increase the quality and quantity of tourism destinations to create a tourism industry that is able to drive the local and national economy, develop tourism institutions and tourism governance that are able to synergize tourism destination development, tourism marketing and the tourism industry in a professional, effective and efficient manner. Using the perspective of communication science theory from Professor John Marston (in Nova, 2009:32) regarding planning strategies, namely RACE (Reasearch, Action, Controling, Evaluation). Community service activities are analyzed using SWOT analysis (Strength, Weakness, Opportunity, Threat). In conclusion, building tourism potential in underdeveloped villages must review all aspects. Looking at the potential of natural resources and human resources, but looking at the geographical conditions and geopolitical conditions in the Karangsari Village area. Suggestions, Village Head and Karangsari Village Apparatus, persuasive efforts for people who still do not understand and take a counter stance towards the idea of building a tourist village
Co-Authors Ali Agus Ardista, Rini Daulat Freddy Ginting, JP Kusuma, Aditya Putra Parantoro, Apri Sudibyo Sudibyo Suratman Hadi Priyatno Tiurmaida, Serepina Tri Adi Sarwoko