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All Journal Jurnal Komunikasi Pembangunan Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Dakwah dan Komunikasi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Neo Journal of economy and social humanities Innovative: Journal Of Social Science Research Jurnal Budiman: Pembangunan dan Pengabdian Masyarakat Nusantara J-CEKI
Muslimah, Tikka
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Innovative: Journal Of Social Science Research

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Pengaruh Konten Video Tiktok Sashfir terhadap Referensi Gaya Berhijab Y.S, Gladys Faras; Muslimah, Tikka
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19674

Abstract

This aims of this research is to determine the effect of TikTok video content from the @Sashfir TikTok account on hijab style references among its followers. The background of this research is based on the phenomenon of increasing TikTok users in Indonesia. Reporting from RRI.co.id as of July 2024, Indonesia was named the country that used TikTok the most. The number reached 157.6 million users. and the popularity of hijab tutorial content as a source of style inspiration. The research uses a quantitative approach with descriptive statistics and normality tests, simple regression analysis tests, partial tests (t), and coefficient of determination () tests with a survey method of 100 respondents who are followers of the @Sashfir TikTok account, then using the Simple Random Sampling technique. The theory used is Uses and Gratifications, with three sub-variables namely intensity, message content, and attractiveness. The results of the analysis show that there is a significant effect of message content and attractiveness, but no significant effect of intensity on hijab style reference.
Pengaruh Unggahan Akun Instagram @Official.Unsika terhadap Pemenuhan Kebutuhan Informasi Mahasiswa FISIP UNSIKA Yulianti, Sindy Sri; Utamidewi, ⁠Wahyu; Muslimah, Tikka
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19728

Abstract

The research is motivated by the development of social media which has now become an important tool in disseminating information in the academic environment. UNSIKA utilizes Instagram through the @official.unsika account as an official channel for delivering information to students. Academically, FISIP students are generally equipped with an understanding of communication theory, mass media, and the dynamics of public information. This makes FISIP students a group that is more sensitive to the use and function of social media as an institutional information channel. The purpose of this study is to determine the extent to which the uploads of the @official.unsika Instagram account affect the fulfillment of the information needs of FISIP UNSIKA students. Researchers use quantitative methods using a descriptive statistical approach. The technique used in sampling is cluster sampling technique with a total of 94 respondents. Researchers use the theory of uses and gratifications. The results of the study indicate that sub-variable X, namely duration and attention, has a significant effect on fulfilling students' information needs, while sub-variable X, namely frequency, has no significant effect on fulfilling the information needs of FISIP UNSIKA students.
Co-Authors Ana Fitriana Poerana Ana Melani Budhiharti, Tri Widya Fatimah Azzahra Husein, Shahreen Kusumaningrum, Rastri Nugroho, Angga Septiano Paskalia, Yosefin Maria Anyelir Purba Prabowo, Zefanya Raffael Utamidewi, ⁠Wahyu Y.S, Gladys Faras Yulianti, Sindy Sri Yuni D, Firdaus