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All Journal Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT International Journal Of Science, Technology & Management (IJSTM) LAWSUIT JURNAL PERPAJAKAN Jurnal Pengabdian Masyarakat Sains dan Teknologi Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat International Journal of Economics, Commerce, and Management Panggung Kebaikan : Jurnal Pengabdian Sosial Harmony Management: International Journal of Management Science and Business Brilliant International Journal of Management and Tourism
Santi Octaviani
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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Peningkatan Daya Saing UMKM Melalui Digitalisasi dan Inovasi Packaging: Studi Kasus pada UMKM UP2K Unyur Makmur, Serang – Banten Santi Octaviani; Nikke Yusnita Mahardini; Kodriyah Kodriyah; Denny Putri Hapsari; Nana Umdiana; Dilla Fitriana Putri Igefar
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 4 (2025): November: Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i4.2371

Abstract

This community service activity aims to improve the competitiveness of Micro, Small and Medium Enterprises (MSMEs) UP2K Unyur Makmur in Unyur Village, Serang City, Banten through the application of digitalisation and product packaging innovation. The main problems faced by partners are limitations in the use of digital technology for marketing and packaging designs that are unattractive and do not reflect the identity of local products. The methods used in this activity include socialisation, training, mentoring, and evaluation of the implementation of digital marketing strategies and packaging design development. The results of this activity show an increase in the ability of MSME actors to use digital media such as marketplaces, social media marketing, and simple graphic design for product promotion. In addition, the packaging innovations introduced were able to increase the aesthetic value and appeal of products in the eyes of consumers. The tangible impact of this activity was an increase in MSME actors' awareness of the importance of digitalisation and packaging innovation in expanding markets and strengthening brand image. This activity is expected to become a model for digital and creative MSME empowerment in the Serang area and its surroundings.
Co-Authors Agung Trilaksono Andari Andari Andari Andari Andari, Andari Deni Sunaryo Denny Putri Hapsari Dilla Fitriana Putri Igefar Entis Haryadi Hamdan Kodriyah Mahardini, Nikke Yusnita Martina Rahmawati Masitoh Mega Putri Utami Neneng Sri Suprihatin, Neneng Sri Nikke Yusnita Mahardini Santi Riana Dewi Umdiana, Nana Yoga Adiyanto Zalfa Kaila Widi Utami