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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Jurnal Akuntansi dan Keuangan INVEST : Jurnal Inovasi Bisnis dan Akuntansi Asian Journal of Management Analytics Jurnal Kajian Ilmu Manajamen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Economic & Management Sciences (IJEMS) Economic and Business Horizon Journal of Management, Accounting, and Administration
Nurita Andriani
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Trunojoyo Madura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : INVEST : Jurnal Inovasi Bisnis dan Akuntansi

 1 
Analysis of Digital Marketing Strategies in Increasing Sales of Singgasana Cafe and Resto in Tanjung Bumi District Bangkalan Regency Sulis, Yuliana Dewi; Anshori, Mochammad Isa; Andriani, Nurita
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.746

Abstract

Digital marketing strategy that can increase sales of Singgasana Cafe and Resto in Tanjung Bumi District , Bangkalan Regency. This research is based on This is due to the increasingly competitive culinary business context, where the existence of digital marketing has become important to attract customers and expand market share. Singgasana Cafe and Resto, which was founded in 2015, has become a popular destination with a charming beach panorama. The aim of this research is to understand the digital marketing practices implemented by Singgasana Cafe and Resto and analyze their impact on increasing sales. The research method used is a qualitative method with a Systematic Literature Review (SLR) approach and direct interviews with the Cafe Owner, namely Mr. Mohammad Sahri SH, MH,. and mrs. Nia manager . SLR is used to identify trends, best practices, and current research. related to digital marketing strategies in the culinary industry. Interviews with owners and managers were conducted to gain in-depth insight into the implementation of digital marketing strategies at Singgasana Cafe and Resto. The research results show that Cafe and Resto Singgasana has succeeded in integrating digital marketing strategies well, including the use of social media, personalization of services, and use of Point-of-Sale (POS) technology. Implementation of this strategy has a positive impact on sales, increases customer engagement, and strengthens the brand image of Cafe and Resto Singgasana.
The Advantages of Corporate Social Responsibility (CSR) Activities for Micro, Small, and Medium Enterprises (MSMEs) in Bangkalan Regency Muqtafibillah, Ubadah; Andriani, Nurita; Syarif, Muh.
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1420

Abstract

Corporate Social Responsibility (CSR) represents a form of corporate social commitment that not only benefits the surrounding community but also provides significant advantages for Micro, Small, and Medium Enterprises (MSMEs). This article explores the strategic value and practical implications of CSR activities targeted at MSMEs in Bangkalan Regency. By employing a qualitative descriptive approach, the study aims to identify how CSR programs contribute to improving product quality, expanding market access, and strengthening the overall competitiveness of local MSMEs. In addition, the research highlights the role of CSR in fostering innovation, enhancing managerial capabilities, and creating sustainable business practices among small business owners. The findings reveal that the effectiveness of CSR initiatives largely depends on active collaboration and mutual trust between corporations, MSMEs, and local government bodies. A well-coordinated CSR program has the potential to drive inclusive economic development and reduce regional disparities. However, several challenges still hinder its implementation, including limited resources, inconsistent program monitoring, and lack of long-term commitment from stakeholders. This article concludes by offering recommendations to enhance the impact of CSR initiatives, such as fostering public-private partnerships, increasing transparency, and aligning CSR objectives with local development goals. These efforts are essential to ensure that CSR becomes a sustainable tool for empowering MSMEs and boosting regional economic resilience.
Co-Authors Adriansyah, Agung Agustina, Lusiana Wahyu Eka Alfira, Sonya Ananda, Dea Andika Prasetya, Andika Aniqurroziqi, Ashef Anshori, Mochammmad Ansori, Mochammad aroh, musay Aziz, Moh. Waladil Fadilah, Nuriya Fitriadi, Eka Hadyarti, Vidi Hidayat, Imam Nur Hosnaidah, Hosnaidah Humairoh, Tuffahul Ilham Maulana Irsyadi, Naufalil Asyam Jannah, Salamatun khamilah, faizatul Kristanti, Pingki Muhammad Syarif, Muhammad Muqtafibillah, Ubadah Nengsi, Nur Safika Nengsi Nisa', Dina Auliya Nuran Nuri, Siti Pradanis, Muhammad Nandito Prayogo, Ahmat RR. Ella Evrita Hestiandari Selviyanti, Nur Hidayah Sulis, Yuliana Dewi Syarif, Muh. Wibowo, Faaizal Ari