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All Journal Jurnal Bahtera - Jurnal Pendidikan Bahasa dan Sastra Indonesia Buletin KKN Pendidikan Devotion: Journal of Research and Community Service Indonesian Journal of Multidisciplinary Science Journal Research of Social Science, Economics, and Management JIPM: Jurnal Indragiri Penelitian Multidisiplin Tashdiq: Jurnal Kajian Agama dan Dakwah Journal of Village Development Innovation Journal of Applied Econometric
Riska Anggraeni
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Analysis of the Influence of Digitalization on MSME Productivity in Southeast Asia: An Econometric Data Panel TApproach Lestari, Ayu; Anggraeni, Riska
Journal of Applied Econometric Vol. 1 No. 2 (2025): Journal of Applied Econometric
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/journaljoae.v1i2.20

Abstract

This study aims to analyze the impact of digitalization on the productivity of Micro, Small, and Medium Enterprises (MSMEs) in Southeast Asia, with a focus on three countries: Indonesia, Thailand, and Vietnam. Using a qualitative approach, data were collected through interviews with MSME owners and managers, questionnaires distributed to employees, and direct observation at MSME locations. The study's results show that digitalization, through the use of e-commerce platforms, digital payment systems, and technology based inventory management, significantly contributes to improving operational efficiency and market access for MSMEs. However, the main challenges faced are low digital literacy and limited infrastructure, particularly in rural areas, which hinder MSMEs' ability to leverage digital technology fully. In countries with better digital infrastructure, such as Thailand, the positive impact of digitalization is more pronounced. This research suggests the need to enhance digital literacy training and improve infrastructure to support the adoption of technology by MSMEs. These findings offer valuable insights for developing MSME policies in Southeast Asia that can enhance competitiveness in the global market.
Co-Authors Agnevia Nursianda Anatasya Jelita Putri Dirgantara Awan Kostrad Diharto AYU LESTARI Edi Suresman Elan Maulani, Isma Falah, Zidnal Hikmah , Rezqia Sakinatul Jayanti, Ira Dwi Livia Anggina Muhtar, Lutpiah Muttaqin, Yasyfina Auliya Najwa Ananda Mariana Pangestu, Septia Gendis Prasetya, Ikrama Saeful Anwar, Saeful Sella, Cindy Clara Sri Arfiah Sri Mulyani Syaifurrochman, Fajar Tarsini, Iin Ulima, Elmira Tita