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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Interdisciplinary Social Studies Jurnal Ekonomi, Teknologi dan Bisnis Journal of Digital Marketing and Search Engine Optimization
Falah, Zidnal
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Astronomy Computer Science & IT Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences

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The Influence of Influencer Affiliate Marketing Strategies on Generation Z's Purchasing Decisions: An Analysis of Business Communication on the TikTok Platform Falah, Zidnal; Makarim, Naufal Hadi; Sabiq, Muhammad Irsyad; Darmawan, Ferry
Interdisciplinary Social Studies Vol. 4 No. 3 (2025): Regular Issue: April-June 2025
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i3.848

Abstract

This study aims to analyze the influence of affiliate marketing strategies carried out by influencers on Generation Z's purchasing decisions on the TikTok platform. Through a qualitative approach with a case study method, data was collected through in-depth interviews with 10 TikTok influencers, questionnaires of 50 Generation Z respondents, content observation, and analysis of related documents. The results show that trust in influencers, content quality, and special offers (such as discounts) are the dominant factors influencing Generation Z's purchasing decisions. Authentic, entertaining, and informational content—such as tutorials or product reviews—has been shown to be more effective in increasing audience engagement than conventional promotions. These findings are in line with previous research that emphasized the importance of transparency and social proof in digital marketing, but this study enriches the literature with a specific focus on the mechanism of affiliate marketing on TikTok. The practical implications of this study include recommendations for businesses to choose influencers that are relevant to the target market, increase content transparency, and take advantage of economic incentives. For academics, this research provides a new perspective on the dynamics of business communication on short content-based social media platforms. The study's main limitation lies in its limited scope on TikTok and Generation Z, so further research is needed to compare the effectiveness of similar strategies on other platforms or different generations.
Data-driven Content Marketing Implementation: Increasing Engagement through SEO on Social Media Falah, Zidnal
Journal of Digital Marketing and Search Engine Optimization Vol. 2 No. 1 (2025): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jseo.v2i1.8

Abstract

The rapid development of the digital world has changed the pattern of interaction between companies and audiences, demanding more adaptive and data-driven marketing strategies. One increasingly important approach is the integration of data-driven content marketing and search engine optimization (SEO) to increase engagement on social media. This research aims to analyze how the implementation of data-driven content marketing combined with SEO can increase audience engagement, as well as identify supporting and inhibiting factors in its implementation. The research method used is descriptive qualitative, with data collection techniques in the form of in-depth interviews, observation, and documentation of digital marketing practitioners in the creative industry and e-commerce sectors. The results showed that the data-based content marketing strategy integrated with SEO was able to significantly increase engagement, as shown by the increase in likes, comments, shares, and saves on social media. The main supporting factors are the use of data analytics and managerial support, while inhibiting factors include changes in social media algorithms and limited human resources. In conclusion, the integration of data-driven content marketing and SEO is an effective strategy in increasing digital audience engagement. The implications of this research emphasize the importance of technological adaptation and strengthening team capacity in the face of evolving digital platform dynamics.
Integration of Halal Lifestyle In The Value Chain of Tegal Batik Industry: UMKM Perspective Through Phenomenological Approach Masrukhan, M.; Salamah, Mar’atus; Faridah, Hidayatul; Hakim, Arif Rohman; Falah, Zidnal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4737

Abstract

The Tegal batik industry holds significant potential in supporting the halal economy by integrating halal lifestyle principles into its value chain. This study aims to explore the experiences of Tegal batik SMEs in implementing the halal concept, analyze the application of halal principles in the batik industry's value chain, and identify challenges faced in adopting halal practices. Using a qualitative approach with phenomenology and data triangulation, this research examines the perspectives of batik SME actors through in-depth interviews, observations, and document analysis. The findings indicate that adopting halal principles in the Tegal batik industry enhances product competitiveness in both domestic and international markets. However, major challenges include a lack of understanding of halal standards, the cost of certification, and difficulties in accessing global halal markets. Therefore, support from the government and relevant institutions in the form of education, training, and certification subsidies is crucial to accelerating halal lifestyle adoption in the batik industry.
Critical Teaching In Tesol: A Retrospective Analysis Of The Problems Of Programming And Opportunity Ghafar, Zanyar; Lestari, Ayu; Falah, Zidnal
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 2 No. 9 (2023): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i9.72

Abstract

This study examines the problems instructors, and students face while doing critical work in the TESOL sector. It is possible to quickly study several articles written a few years ago to see the usefulness of this topic by examining those written at the time. The abstract of an article by (Joseph Jeyaraj & Harland, 2016) Jeyaraj and Tony Harland from 2016 titled "Teaching with Critical Pedagogy in ELT: the Problems of Indoctrination and Risk" shows reports about higher education experiences in English that are familiar with as a relative environment of the pedagogues. The objective was to identify the main difficulties with critical pedagogy. Thirteen instructors from higher education institutions from across the globe were interviewed to understand this practice better, and all had a clear objective for social justice. The second piece is titled "Becoming a Critical Language Teacher" and was authored by (MORGAN, 2014)r, as the item's abstract assumed. The author seeks a specific lesson in critical abilities to address the difficulties of applying critical theories with Western roots in Chinese contexts. This article's last section looks at the effects of this activity on various perceptions of the crisis in language education. The third article, titled "Challenges in Critical Language Teaching," written by (Goiânia, Goiás, in 2012), is focused on the idea that language teachers must become fully knowledgeable of academic voice, subject choice and length, and the idea of language as a social practice in order to adopt critical education. The last one, "Being and Becoming TESOL Educators: Embodied Learning via Practicum," by Martin Andrew and Oksana Razoumova in 2017, explained that during placement exercises in terms of increasing learners' knowledge and skills, increasing their reliance and self-confidence, and helping them to grow as educators and individuals, their professional and social identities. The researchers employed several reliable, practical materials instead of inaccurate survey data. These findings highlight how important during the preparation phase; instructors should be prepared to deal with regular and unexpected discoveries. They should also execute and demonstrate practical work, promote the value of embodied learning, and adopt it as a practice.
Digital Business Models In The Development Of Modern Agriculture: An Empirical Study In Farmer Communities Falah, Zidnal
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 1 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/ktnn7r30

Abstract

This research aims to analyze the application of digital business models in the development of modern agriculture, with a focus on the farming community in Cirebon Regency. The background of the research is based on the fact that the agricultural sector in Indonesia still faces various challenges such as low productivity, limited market access, and dependence on traditional distribution chains. Digital transformation is believed to be able to be a strategic solution to increase efficiency, expand market access, and strengthen the competitiveness of smallholders. This study uses a qualitative approach with a case study design. Data was collected through in-depth interviews with farmer group leaders and digital assistants, distribution of questionnaires to farmers who have participated in digitalization training, and field observations during one planting cycle. The results of the study show that the digital business model provides real benefits in the form of increased online market access, production recording efficiency, and local innovation opportunities. However, significant barriers remain, especially the limitations of digital literacy, internet infrastructure, and social resistance. Community-based adaptation strategies, such as the role of millennial farmers as digital agents and peer learning systems, have proven effective in supporting the transformation process. This study concludes that digital business models have great potential in strengthening the sustainability of modern agriculture, noting that there is more comprehensive ecosystem support.
Co-Authors Arif Rohman Hakim AYU LESTARI Faridah, Hidayatul Ferry Darmawan Ghafar, Zanyar Makarim, Naufal Hadi Masrukhan, M. Sabiq, Muhammad Irsyad Salamah, Mar’atus