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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Interdisciplinary Social Studies Cerdika: Jurnal Ilmiah Indonesia Jurnal Ekonomi, Teknologi dan Bisnis Journal of Digital Marketing and Search Engine Optimization Journal of Village Development Innovation Hospitality Management and Operations Journal Digital Agriculture and Innovation Journal Economics Monetary Journal
Falah, Zidnal
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Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences

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The Influence of Influencer Affiliate Marketing Strategies on Generation Z's Purchasing Decisions: An Analysis of Business Communication on the TikTok Platform Falah, Zidnal; Makarim, Naufal Hadi; Sabiq, Muhammad Irsyad; Darmawan, Ferry
Interdisciplinary Social Studies Vol. 4 No. 3 (2025): Regular Issue: April-June 2025
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i3.848

Abstract

This study aims to analyze the influence of affiliate marketing strategies carried out by influencers on Generation Z's purchasing decisions on the TikTok platform. Through a qualitative approach with a case study method, data was collected through in-depth interviews with 10 TikTok influencers, questionnaires of 50 Generation Z respondents, content observation, and analysis of related documents. The results show that trust in influencers, content quality, and special offers (such as discounts) are the dominant factors influencing Generation Z's purchasing decisions. Authentic, entertaining, and informational content—such as tutorials or product reviews—has been shown to be more effective in increasing audience engagement than conventional promotions. These findings are in line with previous research that emphasized the importance of transparency and social proof in digital marketing, but this study enriches the literature with a specific focus on the mechanism of affiliate marketing on TikTok. The practical implications of this study include recommendations for businesses to choose influencers that are relevant to the target market, increase content transparency, and take advantage of economic incentives. For academics, this research provides a new perspective on the dynamics of business communication on short content-based social media platforms. The study's main limitation lies in its limited scope on TikTok and Generation Z, so further research is needed to compare the effectiveness of similar strategies on other platforms or different generations.
Data-driven Content Marketing Implementation: Increasing Engagement through SEO on Social Media Falah, Zidnal
Journal of Digital Marketing and Search Engine Optimization Vol. 2 No. 1 (2025): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jseo.v2i1.8

Abstract

The rapid development of the digital world has changed the pattern of interaction between companies and audiences, demanding more adaptive and data-driven marketing strategies. One increasingly important approach is the integration of data-driven content marketing and search engine optimization (SEO) to increase engagement on social media. This research aims to analyze how the implementation of data-driven content marketing combined with SEO can increase audience engagement, as well as identify supporting and inhibiting factors in its implementation. The research method used is descriptive qualitative, with data collection techniques in the form of in-depth interviews, observation, and documentation of digital marketing practitioners in the creative industry and e-commerce sectors. The results showed that the data-based content marketing strategy integrated with SEO was able to significantly increase engagement, as shown by the increase in likes, comments, shares, and saves on social media. The main supporting factors are the use of data analytics and managerial support, while inhibiting factors include changes in social media algorithms and limited human resources. In conclusion, the integration of data-driven content marketing and SEO is an effective strategy in increasing digital audience engagement. The implications of this research emphasize the importance of technological adaptation and strengthening team capacity in the face of evolving digital platform dynamics.
Integration of Halal Lifestyle in the Value Chain of Tegal Batik Industry: UMKM Perspective Through Phenomenological Approach Masrukhan, M.; Salamah, Mar’atus; Faridah, Hidayatul; Hakim, Arif Rohman; Falah, Zidnal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4737

Abstract

The Tegal batik industry holds significant potential in supporting the halal economy by integrating halal lifestyle principles into its value chain. This study aims to explore the experiences of Tegal batik SMEs in implementing the halal concept, analyze the application of halal principles in the batik industry's value chain, and identify challenges faced in adopting halal practices. Using a qualitative approach with phenomenology and data triangulation, this research examines the perspectives of batik SME actors through in-depth interviews, observations, and document analysis. The findings indicate that adopting halal principles in the Tegal batik industry enhances product competitiveness in both domestic and international markets. However, major challenges include a lack of understanding of halal standards, the cost of certification, and difficulties in accessing global halal markets. Therefore, support from the government and relevant institutions in the form of education, training, and certification subsidies is crucial to accelerating halal lifestyle adoption in the batik industry.
Critical Teaching In Tesol: A Retrospective Analysis Of The Problems Of Programming And Opportunity Ghafar, Zanyar; Lestari, Ayu; Falah, Zidnal
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 2 No. 9 (2023): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i9.72

Abstract

This study examines the problems instructors, and students face while doing critical work in the TESOL sector. It is possible to quickly study several articles written a few years ago to see the usefulness of this topic by examining those written at the time. The abstract of an article by (Joseph Jeyaraj & Harland, 2016) Jeyaraj and Tony Harland from 2016 titled "Teaching with Critical Pedagogy in ELT: the Problems of Indoctrination and Risk" shows reports about higher education experiences in English that are familiar with as a relative environment of the pedagogues. The objective was to identify the main difficulties with critical pedagogy. Thirteen instructors from higher education institutions from across the globe were interviewed to understand this practice better, and all had a clear objective for social justice. The second piece is titled "Becoming a Critical Language Teacher" and was authored by (MORGAN, 2014)r, as the item's abstract assumed. The author seeks a specific lesson in critical abilities to address the difficulties of applying critical theories with Western roots in Chinese contexts. This article's last section looks at the effects of this activity on various perceptions of the crisis in language education. The third article, titled "Challenges in Critical Language Teaching," written by (Goiânia, Goiás, in 2012), is focused on the idea that language teachers must become fully knowledgeable of academic voice, subject choice and length, and the idea of language as a social practice in order to adopt critical education. The last one, "Being and Becoming TESOL Educators: Embodied Learning via Practicum," by Martin Andrew and Oksana Razoumova in 2017, explained that during placement exercises in terms of increasing learners' knowledge and skills, increasing their reliance and self-confidence, and helping them to grow as educators and individuals, their professional and social identities. The researchers employed several reliable, practical materials instead of inaccurate survey data. These findings highlight how important during the preparation phase; instructors should be prepared to deal with regular and unexpected discoveries. They should also execute and demonstrate practical work, promote the value of embodied learning, and adopt it as a practice.
Digital Business Models In The Development Of Modern Agriculture: An Empirical Study In Farmer Communities Falah, Zidnal
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 1 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/ktnn7r30

Abstract

This research aims to analyze the application of digital business models in the development of modern agriculture, with a focus on the farming community in Cirebon Regency. The background of the research is based on the fact that the agricultural sector in Indonesia still faces various challenges such as low productivity, limited market access, and dependence on traditional distribution chains. Digital transformation is believed to be able to be a strategic solution to increase efficiency, expand market access, and strengthen the competitiveness of smallholders. This study uses a qualitative approach with a case study design. Data was collected through in-depth interviews with farmer group leaders and digital assistants, distribution of questionnaires to farmers who have participated in digitalization training, and field observations during one planting cycle. The results of the study show that the digital business model provides real benefits in the form of increased online market access, production recording efficiency, and local innovation opportunities. However, significant barriers remain, especially the limitations of digital literacy, internet infrastructure, and social resistance. Community-based adaptation strategies, such as the role of millennial farmers as digital agents and peer learning systems, have proven effective in supporting the transformation process. This study concludes that digital business models have great potential in strengthening the sustainability of modern agriculture, noting that there is more comprehensive ecosystem support.
Evaluation of Green Hotel Implementation in Indonesia: Its Impact on Millennial Travelers' Staying Decisions Ningtyas, Regita Anggia; Falah, Zidnal
Hospitality Management and Operations Journal Vol. 2 No. 1 (2025): Hospitality Management and Operations Journal
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/hmoj.v2i1.8

Abstract

Sustainability issues are increasingly becoming a major concern in the global hospitality industry. Millennial travelers as the dominant segment in tourism show a strong preference for accommodations that apply environmentally friendly principles or green hotels. This study aims to evaluate the implementation of the green hotel concept in Indonesia and analyze its impact on millennial tourists' stay decisions. The research uses a qualitative approach with a case study method on hotels in Bali, Jakarta, and Bandung. Data collection techniques were conducted through in-depth interviews with hotel management, field observations, and questionnaires to licensed employees. The results showed that green hotel practices are most prominently implemented in the aspects of energy efficiency, the use of local products, and waste management. However, the aspect of sustainability communication to guests is still weak and has not been maximized. The findings also reveal that millennial travelers tend to choose hotels that show a real commitment to sustainability. In conclusion, green hotel implementation has a positive influence on millennial travelers' stay decisions, especially when accompanied by an educative and transparent communication strategy. This research provides important implications for hotel managers and policy makers in promoting sustainable tourism in Indonesia.
Analisis Kebijakan Penggunaan e-Learning di Universitas Muhammadiyah Cirebon Falah, Zidnal; Wijaya , Abi Surya; Magfiroh, Diana
Cerdika: Jurnal Ilmiah Indonesia Vol. 1 No. 1 (2021): CERDIKA: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v1i1.5

Abstract

Penelitian ini bertujuan untuk mengkaji kebijakan e-Learning di Universitas Muhammadiyah Cirebon, ditinjau dari Kualitas informasi e-learning yang digunakan dan bagaimana dampaknya terhadap motivasi belajar mahasiswa. Penelitian menggunakan metode deskriptif kuantitatif, Sampel berjumlah sebanyak 80 orang yang berasal dari 6 Fakultas. Data dikumpulkan dengan kuesioner, dan diolah dengan menggunakan statistic SEM-PLS. Dari hasil penelitian diketahui bahwa (1) Kualitas Informasi elearning memiliki pengaruh dan hubungan positif terhadap penggunaan e-learning oleh mahasiswa(2) Penggunaan e-laerning memiliki pengaruh dan hubungan positif terhadap motivasi belajar mahasiswa, (3) Kualitas informasi elearning memiliki pengaruh dan hubungan yang negatif terhadap motivasi belajar mahasiswa. Penelitian ini diharapkan bisa menjadi bahan pertimbangan oleh pengambil kebijakan di Universitas Muhammadiyah Cirebon dalam memaksimalkan penggunaan e-learning oleh mahasiswa sehingga bisa berdampak positif terhadap motivasi mahasiswa dalam belajar.
AI-Powered HR: Ethical and Strategic Analysis of Artificial Intelligence Implementation in Recruitment Process in Indonesia Falah, Zidnal; Syaifurrochman, Fajar; Anwar, Saeful; Anggraeni, Riska
Journal of Village Development Innovation Vol. 2 No. 1 (2025): Journal of Village Development Innovation
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jvdi.v2i1.11

Abstract

The development of artificial intelligence (AI) in the human resources (HR) sector, particularly in recruitment, is accelerating, including in Indonesia. The implementation of AI in the recruitment process offers great potential in terms of efficiency and reduction of human bias, but also raises ethical and strategic challenges. Therefore, it is important to understand how AI is applied in recruitment and its impact on the selection process and company decisions. This study aims to analyze the implementation of AI in the recruitment process in Indonesia, identify the ethical challenges that arise, and provide strategic recommendations for the effective and fair use of this technology. This study used a descriptive mixed-methods approach, which included in-depth interviews with HR managers and relevant staff as well as a survey of employees who have gone through AI-based recruitment. The data obtained was analyzed using thematic analysis techniques for qualitative data and descriptive statistics for quantitative data. The results show that although AI improves the efficiency of the recruitment process, many companies in Indonesia still face challenges related to the transparency of AI decisions and potential bias. Most companies use AI only in the early stages of selection, with the final decision still involving humans. The application of AI in recruitment in Indonesia can improve efficiency, but companies must pay more attention to ethics and transparency to ensure that this technology is used fairly. A hybrid approach that combines technology with human evaluation may be the best solution.
The Impact of Global Interest Rate Policy on Exchange Rate Stability in Developing Countries: A Case Study of Indonesia Falah, Zidnal; Hardianto, Feri
Economics Monetary Journal Vol. 1 No. 1 (2025): Economics Monetary Journal
Publisher : Asosiasi Persatuan Pengusaha Muda Teknik Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64910/ecmont.v1i1.2

Abstract

Global interest rate policies, especially those implemented by the Fed and the European Central Bank (ECB), have a significant impact on exchange rate stability in developing countries, including Indonesia. Changes in interest rates in developed countries can trigger capital outflows that weaken the rupiah exchange rate, putting pressure on national economic stability. This study aims to analyze the impact of global interest rate policy on rupiah exchange rate stability in Indonesia and assess the role of domestic monetary policy implemented by Bank Indonesia in maintaining such stability. The method used is multiple linear regression to measure the influence of the Fed, ECB, and BI Rate interest rates on the Rupiah exchange rate, as well as the Granger Causality test to explore the causal relationship between these variables. The results show that the Fed and ECB interest rate hikes each cause significant depreciation of the Rupiah, while the increase in the BI Rate is able to stabilize the exchange rate in the short term. The Granger Causality test also shows a causal relationship between global interest rate hikes and the weakening of the rupiah. This study provides empirical evidence that global interest rate policy affects exchange rate stability in Indonesia, and domestic monetary policy plays an important role in mitigating these external impacts
Narratives of Change: How Farmers Perceive the Impact of Digital Tools on Traditional Practices Falah, Zidnal; Fitriyanti, Elvira; Alifah, Nur; Fadillah, Ega Nur
Digital Agriculture and Innovation Journal Vol. 1 No. 1 (2025): Digital Agriculture and Innovation Journal
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/journaldaij.v1i1.3

Abstract

The adoption of digital tools in agriculture has brought significant changes, especially among traditional farmers who often rely on established practices. While digital innovations such as mobile applications, precision farming, and data analytics promise enhanced productivity and sustainability, their acceptance varies widely among farmers. This study aims to explore traditional farmers' perceptions of digital tools, focusing on factors influencing adoption, challenges in integration, and the potential benefits. A qualitative research approach was employed, using in-depth interviews and focus group discussions with a purposively selected sample of traditional farmers. Data were analyzed thematically to capture insights into attitudes, barriers, and the socio-cultural impact of digital tools on traditional practices. Findings reveal that farmers’ perceptions range from skepticism to conditional acceptance, often influenced by age, digital literacy, and cultural attachment. Key challenges include language barriers, technical complexity, and costs, with younger farmers demonstrating greater openness to adopting digital solutions. Additionally, results suggest that consistent training and support are critical for enhancing adoption rates, enabling farmers to balance traditional practices with modern tools. These insights provide practical implications for policymakers and technology developers, underscoring the need for localized training and adaptable digital solutions. This research emphasizes the importance of understanding and addressing traditional farmers' perspectives in promoting sustainable agricultural transformation.
Co-Authors Arif Rohman Hakim AYU LESTARI Fadillah, Ega Nur Faridah, Hidayatul Ferry Darmawan Fitriyanti, Elvira Ghafar, Zanyar Hardianto, Feri magfiroh, diana Makarim, Naufal Hadi Masrukhan, M. Ningtyas, Regita Anggia Nur Alifah Riska Anggraeni Sabiq, Muhammad Irsyad Saeful Anwar, Saeful Salamah, Mar’atus Syaifurrochman, Fajar Wijaya , Abi Surya