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All Journal Journal of Educational, Health and Community Psychology Edukasi Analitika : Jurnal Magister Psikologi UMA Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Psikostudia : Jurnal Psikologi Jurnal Ekonomi Manajemen Sistem Informasi Al-Qalb : Jurnal Psikologi Islam Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Journal of Social and Industrial Psychology
Ulya, Laila Listiana
Universitas Negeri Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Growing Young Entrepreneurs: Does Social Support Affect Their Entrepreneurial Intention? Khusna, Luthfi Atin; Ulya, Laila Listiana
Psikostudia : Jurnal Psikologi Vol 13, No 3 (2024): Volume 13, Issue 3, September 2024
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikostudia.v13i3.15106

Abstract

In the field of Industrial and Organizational Psychology, an individual's career choice to become an entrepreneur is an impressive topic to study, especially in the productive age, because entrepreneurship is one of the prerequisites for reaching developed notions and helps reduce the unemployment rate. Numerous efforts have been attempted to develop and facilitate an increase in the number of entrepreneurs among students. Unfortunately, with the various existing facilities and programs, students enthusiasm in the field of entrepreneurship is not invariably followed by the creation of a sustainable business. There is a contributing factor in entrepreneurial intentions, i.e., social support. Thus, this research aims to investigate the role of social support in entrepreneurial intentions among Semarang State University students who are actively involved in education or entrepreneurial activities (N=377) using a purposive sampling technique. This study collected data using 11 items on the entrepreneurial intention scale and 10 items on the social support scale. Simple linear regression was used to evaluate the data. The outcome demonstrates that social support plays a significant positive role in entrepreneurial intention, p < 0.05, R2 = 0.379 with the equation Y' = 26,748 + 0.600 X. This indicates that the higher social support score influences an individual to have the greater entrepreneurial intention. Therefore, It is also envisaged that the findings of this study would be useful to different parties when planning or creating acceleration program for the development of young entrepreneurs, particularly for those from collectivist cultures.Pada bidang Psikologi Industri dan Organisasi, pemilihan karier individu menjadi seorang wirausaha menjadi topik yang menarik untuk diteliti, terutama pada usia produktif. Hal tersebut disebabkan karena kewirausahaan merupakan salah satu prasyarat untuk mencapai negara maju dan membantu mengurangi tingkat pengangguran. Berbagai upaya telah dijalankan untuk mengembangkan dan memfasilitasi peningkatan jumlah wirausaha pada mahasiswa. Sayangnya, dengan berbagai fasilitas dan program yang ada, ketertarikan mahasiswa dalam bidang kewirausahaan tersebut tidak selalu diikuti dengan penciptaan bisnis yang berkelanjutan. Terdapat faktor yang dapat berperan dalam intensi berwirausaha adalah dukungan sosial. Oleh karena itu, Penelitian ini memiliki tujuan untuk menguji peranan dukungan sosial terhadap intensi berwirausaha pada mahasiswa Universitas Negeri Semarang yang memiliki keterlibatan aktif dalam pendidikan ataupun aktivitas kewirausahaan (N=377) dengan teknik purposive sampling. Data dikumpulkan menggunakan 11 item skala intensi berwirausaha dan 10 item skala dukungan sosial. Analisis data dalam penelitian ini menggunakan Regresi linier sederhana. Hasil penelitian menunjukkan dukungan sosial berperan positif terhadap intensi berwirausaha nilai p < 0,05, R2 = 0,379 dengan persamaan Y’ = 26.748 + 0,600 X. Hal tersebut mengartikan apabila terjadi peningkatan dukungan sosial maka akan semakin tinggi intensi berwirausaha. Dengan demikian, hasil penelitian ini diharapkan dapat menjadi pertimbangan berbagai pihak dalam menyusun ataupun mengembangkan program akselerasi penciptaan wirausaha muda, terutama pada individu dalam budaya kolektivis.
Trapped by Fast Beauty Trapped by Fast Beauty: How Scarcity Promotion and Social Influence Drive Gen Z’s Impulse Buying Pratiwi, Maria Indah; Ulya, Laila Listiana
Journal of Educational, Health and Community Psychology VOL 14 NO 4 DECEMBER 2025
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jehcp.vi.31451

Abstract

The growth of the cosmetics industry in Indonesia has led to the emergence of the fast beauty phenomenon, characterized by rapid production, low-cost ingredients, and aggressive promotion. This phenomenon has negative impacts, including the increasing tendency of online impulse buying, especially among Gen Z, the dominant users of e-commerce platforms. This study aimed to examine the influence of scarcity promotion and online social influence on online impulse buying of fast beauty products among Gen Z. A quantitative method was employed by distributing online questionnaires to 534 respondents, and the data were analyzed using IBM SPSS Statistics 23. The results showed that scarcity promotion had a significant positive effect on online impulse buying (β = 0.190, p < 0.05), while online social influence had a significant negative effect (β = -0.201, p < 0.05). Furthermore, both variables simultaneously had a significant effect on online impulse buying behavior (F = 30.959, p < 0.05). Contrary to expectations, the negative effect of online social influence may be explained by Gen Z’s tendency to critically evaluate online information before making purchase decisions. This research contributed to consumer psychology literature and provided practical insights for marketers in developing effective digital marketing strategies.
Co-Authors Ali Masyhar Alifia, Salsabila Sarsa Arinata, Firdian Setiya Bilqisth, Shona Chayy Dian Nugrahani Ayuningtyas Dwi Cahyaningdyah Farchan, Achmad Fatma Kusuma Mahanani, Fatma Kusuma Hervina, Alifa Putri Khusna, Luthfi Atin Kuswardani, Hasna' Pratiwi Maula, Lia Ni'matul Nur rohman Pratiwi, Maria Indah Rahmat Hidayat Salsabilla, Miranda Putri Sugiyarta Stanislaus, Sugiyarta Sukma Adi Galuh Amawidyati Widia, Syam Wulandari, Livia Ayu