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All Journal Journal of Educational, Health and Community Psychology Edukasi Analitika : Jurnal Magister Psikologi UMA Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JOURNAL OF SCIENCE AND SOCIAL RESEARCH Psikostudia : Jurnal Psikologi Jurnal Ekonomi Manajemen Sistem Informasi Al-Qalb : Jurnal Psikologi Islam Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Journal of Social and Industrial Psychology SENTRI: Jurnal Riset Ilmiah
Ulya, Laila Listiana
Universitas Negeri Semarang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Growing Young Entrepreneurs: Does Social Support Affect Their Entrepreneurial Intention? Khusna, Luthfi Atin; Ulya, Laila Listiana
Psikostudia : Jurnal Psikologi Vol 13, No 3 (2024): Volume 13, Issue 3, September 2024
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikostudia.v13i3.15106

Abstract

In the field of Industrial and Organizational Psychology, an individual's career choice to become an entrepreneur is an impressive topic to study, especially in the productive age, because entrepreneurship is one of the prerequisites for reaching developed notions and helps reduce the unemployment rate. Numerous efforts have been attempted to develop and facilitate an increase in the number of entrepreneurs among students. Unfortunately, with the various existing facilities and programs, students enthusiasm in the field of entrepreneurship is not invariably followed by the creation of a sustainable business. There is a contributing factor in entrepreneurial intentions, i.e., social support. Thus, this research aims to investigate the role of social support in entrepreneurial intentions among Semarang State University students who are actively involved in education or entrepreneurial activities (N=377) using a purposive sampling technique. This study collected data using 11 items on the entrepreneurial intention scale and 10 items on the social support scale. Simple linear regression was used to evaluate the data. The outcome demonstrates that social support plays a significant positive role in entrepreneurial intention, p < 0.05, R2 = 0.379 with the equation Y' = 26,748 + 0.600 X. This indicates that the higher social support score influences an individual to have the greater entrepreneurial intention. Therefore, It is also envisaged that the findings of this study would be useful to different parties when planning or creating acceleration program for the development of young entrepreneurs, particularly for those from collectivist cultures.Pada bidang Psikologi Industri dan Organisasi, pemilihan karier individu menjadi seorang wirausaha menjadi topik yang menarik untuk diteliti, terutama pada usia produktif. Hal tersebut disebabkan karena kewirausahaan merupakan salah satu prasyarat untuk mencapai negara maju dan membantu mengurangi tingkat pengangguran. Berbagai upaya telah dijalankan untuk mengembangkan dan memfasilitasi peningkatan jumlah wirausaha pada mahasiswa. Sayangnya, dengan berbagai fasilitas dan program yang ada, ketertarikan mahasiswa dalam bidang kewirausahaan tersebut tidak selalu diikuti dengan penciptaan bisnis yang berkelanjutan. Terdapat faktor yang dapat berperan dalam intensi berwirausaha adalah dukungan sosial. Oleh karena itu, Penelitian ini memiliki tujuan untuk menguji peranan dukungan sosial terhadap intensi berwirausaha pada mahasiswa Universitas Negeri Semarang yang memiliki keterlibatan aktif dalam pendidikan ataupun aktivitas kewirausahaan (N=377) dengan teknik purposive sampling. Data dikumpulkan menggunakan 11 item skala intensi berwirausaha dan 10 item skala dukungan sosial. Analisis data dalam penelitian ini menggunakan Regresi linier sederhana. Hasil penelitian menunjukkan dukungan sosial berperan positif terhadap intensi berwirausaha nilai p < 0,05, R2 = 0,379 dengan persamaan Y’ = 26.748 + 0,600 X. Hal tersebut mengartikan apabila terjadi peningkatan dukungan sosial maka akan semakin tinggi intensi berwirausaha. Dengan demikian, hasil penelitian ini diharapkan dapat menjadi pertimbangan berbagai pihak dalam menyusun ataupun mengembangkan program akselerasi penciptaan wirausaha muda, terutama pada individu dalam budaya kolektivis.
Trapped by Fast Beauty Trapped by Fast Beauty: How Scarcity Promotion and Social Influence Drive Gen Z’s Impulse Buying Pratiwi, Maria Indah; Ulya, Laila Listiana
Journal of Educational, Health and Community Psychology VOL 14 NO 4 DECEMBER 2025
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jehcp.vi.31451

Abstract

The growth of the cosmetics industry in Indonesia has led to the emergence of the fast beauty phenomenon, characterized by rapid production, low-cost ingredients, and aggressive promotion. This phenomenon has negative impacts, including the increasing tendency of online impulse buying, especially among Gen Z, the dominant users of e-commerce platforms. This study aimed to examine the influence of scarcity promotion and online social influence on online impulse buying of fast beauty products among Gen Z. A quantitative method was employed by distributing online questionnaires to 534 respondents, and the data were analyzed using IBM SPSS Statistics 23. The results showed that scarcity promotion had a significant positive effect on online impulse buying (β = 0.190, p < 0.05), while online social influence had a significant negative effect (β = -0.201, p < 0.05). Furthermore, both variables simultaneously had a significant effect on online impulse buying behavior (F = 30.959, p < 0.05). Contrary to expectations, the negative effect of online social influence may be explained by Gen Z’s tendency to critically evaluate online information before making purchase decisions. This research contributed to consumer psychology literature and provided practical insights for marketers in developing effective digital marketing strategies.
HUBUNGAN GRIT DENGAN INTENSI BERWIRAUSAHA PADA PESERTA PROGRAM PEMBINAAN MAHASISWA WIRAUSAHA (P2MW) DI SEMARANG Pramudyawardhani, Hilda Rosana; Ulya, Laila Listiana
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 9, No 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5774

Abstract

Abstract: This research is motivated by the low entrepreneurial intention among university students despite having participated in an entrepreneurship development program. One psychological factor suspected to play a significant role in shaping entrepreneurial intention is grit, which is an individual's perseverance and resilience in achieving long-term goals. This study aims to determine the relationship between grit and entrepreneurial intention among university students participating in the P2MW program in Semarang. This study used a quantitative approach with a correlational design. The study subjects were 147 university students participating in the entrepreneurship development program, with data collection conducted through an online questionnaire. The results showed a strong and significant relationship between grit and entrepreneurial intention, with a correlation coefficient of 0.801, indicating that grit has an 80.1% correlation with students' entrepreneurial intention. Students with high levels of grit, characterized by perseverance, resilience in the face of obstacles, and consistent interest, tend to have stronger intentions to start, maintain, and develop a business. This study concludes that grit is an internal factor that plays a significant role in strengthening students' mental readiness and commitment to entrepreneurship. Therefore, grit development needs to be a priority in the implementation of entrepreneurship development programs to encourage the sustainability of student businesses after the program ends. Keyword: Grit, Entrepreneurial Intention, P2MW Student Participant. Abstrak: Penelitian ini dilatarbelakangi oleh rendahnya intensi berwirausaha di kalangan mahasiswa meskipun telah mengikuti program pembinaan kewirausahaan. Salah satu faktor psikologis yang diduga berperan penting dalam membentuk niat berwirausaha adalah grit, yaitu ketekunan dan ketangguhan individu dalam mencapai tujuan jangka panjang. Penelitian ini bertujuan untuk mengetahui hubungan antara grit dan intensi berwirausaha pada mahasiswa peserta P2MW di Semarang. Penelitian ini menggunakan pendekatan kuantitatif dengan desain korelasional. Subjek penelitian berjumlah 147 mahasiswa peserta program pembinaan kewirausahaan, dengan pengumpulan data dilakukan melalui kuesioner daring. Hasil penelitian menunjukkan adanya hubungan yang kuat dan signifikan antara grit dan intensi berwirausaha, dengan nilai koefisien korelasi sebesar 0,801, yang mengindikasikan bahwa grit memiliki keterkaitan sebesar 80,1% terhadap intensi berwirausaha mahasiswa. Mahasiswa dengan tingkat grit yang tinggi, ditandai oleh ketekunan, ketahanan menghadapi hambatan, dan konsistensi minat, cenderung memiliki niat yang lebih kuat untuk memulai, mempertahankan, dan mengembangkan usaha. Penelitian ini menyimpulkan bahwa grit merupakan faktor internal yang berperan penting dalam memperkuat kesiapan mental dan komitmen mahasiswa terhadap kewirausahaan, sehingga pengembangan grit perlu menjadi perhatian dalam pelaksanaan program pembinaan kewirausahaan guna mendorong keberlanjutan usaha mahasiswa setelah program berakhir. Kata kunci: Grit, Intensi Berwirausaha, Program Pembinaan Mahasiswa Wirausaha (P2MW).
Pengaruh Kepuasan Kerja terhadap Organizational Citizenship Behaviour dalam Konteks Lingkungan Kerja Hybrid Miulfa, Tanzilal Alafta An; Ulya, Laila Listiana
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5542

Abstract

This study examines the relationship between job satisfaction and Organizational Citizenship Behavior (OCB) among employees working under a hybrid work system. The increasing implementation of hybrid work arrangements presents unique challenges related to communication, collaboration, and employee engagement, which may influence employees’ discretionary behaviors at work. This research employed a quantitative approach with a correlational design. The sample consisted of 134 hybrid employees from various industrial sectors in Indonesia, selected through online questionnaire distribution using an OCB scale developed by Aisyia (2009) and a job satisfaction scale adapted from Oktavian (2024), which was based on Gultom et al. (2020). Data analysis was conducted using the Spearman Rank correlation test due to the non-normal distribution of the data. The results indicate a positive and significant relationship between job satisfaction and OCB (ρ = 0.688; p < 0.05), suggesting that higher levels of job satisfaction are associated with stronger voluntary behaviors that support organizational effectiveness. Job satisfaction contributed 47.3% to the variance in OCB, while the remaining variance was influenced by other factors not examined in this study. These findings highlight the crucial role of job satisfaction in fostering extra-role behaviors among employees in hybrid work environments. The study provides empirical evidence that maintaining employee satisfaction remains essential despite reduced face-to-face interaction in hybrid settings. Therefore, organizations implementing hybrid work systems are encouraged to focus on strategies that enhance job satisfaction to promote positive work behaviors and sustain organizational performance.
Co-Authors Ali Masyhar Alifia, Salsabila Sarsa Arinata, Firdian Setiya Bilqisth, Shona Chayy Dian Nugrahani Ayuningtyas Dwi Cahyaningdyah Farchan, Achmad Fatma Kusuma Mahanani, Fatma Kusuma Hervina, Alifa Putri Khusna, Luthfi Atin Kuswardani, Hasna' Pratiwi Maula, Lia Ni'matul Miulfa, Tanzilal Alafta An Nur rohman Pramudyawardhani, Hilda Rosana Pratiwi, Maria Indah Rahmat Hidayat Salsabilla, Miranda Putri Sugiyarta Stanislaus, Sugiyarta Sukma Adi Galuh Amawidyati Widia, Syam Wulandari, Livia Ayu