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All Journal snimed Bianglala Informatika : Jurnal Komputer dan Informatika Akademi Bina Sarana Informatika Yogyakarta Paradigma JITK (Jurnal Ilmu Pengetahuan dan Komputer) JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) ARRUS Journal of Engineering and Technology Indonesian Journal of Networking and Security - IJNS SPEED - Sentra Penelitian Engineering dan Edukasi ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Nasional Teknik Elektro dan Teknologi Informasi Penamas: Journal of Community Service Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Journal Global Technology Computer Journal of Innovative and Creativity
Anik Andriani
Universitas Bina Sarana Informatika
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : Penamas: Journal of Community Service

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Pelatihan dan pendampingan digital marketing di PT. Dwi Elang Perkasa Meyliana, Anastasia; Andriani, Anik; Safitri, Lina Ayu; Rapiyanta, Paulus Tofan
Penamas: Journal of Community Service Vol. 4 No. 2 (2024): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v4i2.1002

Abstract

This community service activity aims to improve the ability of business actors to utilize digital technology for marketing and managing websites. This training and mentoring was carried out in response to the challenges of the growing digital era, where more than conventional marketing is needed to reach a broader and more diverse market. The training focuses on two main aspects: first, digital marketing strategies, which include the use of social media, email marketing, SEO (Search Engine Optimization), and paid advertising on digital platforms. Second is website management, which includes website creation and maintenance, exciting content, and analytics to monitor website performance. The methodology used in this activity is a participatory approach, where participants are given theoretical and practical training material. Intensive mentoring sessions were also held to help participants apply the knowledge they have gained into actual practice in their business. This activity significantly increased participants' understanding and skills in digital marketing and website management. Participants can manage their websites and design and execute effective digital marketing campaigns. This activity is expected to increase the competitiveness and sustainability of small and medium businesses in the digital era.
Pelatihan smart packaging design sebagai upaya peningkatan branding dan nilai jual produk kuliner UMKM Rapiyanta, Paulus Tofan; Andriani, Anik; Purnamawati, Annida; Safitri, Lina Ayu
Penamas: Journal of Community Service Vol. 5 No. 4 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i4.2309

Abstract

The culinary MSME sector in Desa Prima Gayatri, Bangunjiwo, Kasihan, Bantul, Yogyakarta Special Region, faces challenges due to unappealing packaging designs, resulting in low consumer interest and limited product competitiveness. This issue arises from the lack of understanding and digital design skills among business owners in creating professional packaging. This community service program aims to train MSME owners to design their product packaging independently using free digital platforms. The smart packaging design approach was implemented to enhance packaging aesthetics, strengthen branding, and increase product value. The training was conducted systematically through several stages, including a needs assessment survey, module development, theoretical and practical training sessions, and evaluation through questionnaires and post-training monitoring. The evaluation results showed a significant improvement in participants' abilities. Based on data from 22 respondents, digital design skills increased by 81%, with an average score of 4.45 out of 5. Participant satisfaction with the training materials and methods was also high, with an average score of 4.59, and 95.45% of participants agreed that the training effectively addressed their challenges. Participants successfully created new packaging designs that were more attractive and professional, enhancing product image and consumer interest.
Co-Authors Achid Saefudin, Yudha Achmad Syarifudin, Achmad Agus Susanto Anastasia Meyliana Angela Bayu Permata Sari Ayu Novita Dewa, Chriswardana Bayu Dwi Iswahyuni Eko Saputro Eko Saputro Esti Qurniati - AMIK BSI Yogyakarta Indriyanti Indriyanti, Indriyanti Lina Ayu Safitri Paulus Tofan Rapiyanta Purnamawati, Annida Ratna Yufita - AMIK BSI Yogyakarta Rohmawati, Aufa Ikrimah Sa’diyah Noor Novita Alfisahrin Sa’diyah Noor Novita Alfisahrin Sardiarinto Sardiarinto Sari, Angela Bayu Pertama Sa’diyah Noor Novita Alfisahrin Shindy Muji Lestari Siburian , Cindi C Sri Hidayati Tri Agustin Wulandari - Universitas BSI Ubaidillah - AMIK BSI Jakarta Ubaidillah - AMIK BSI Jakarta Wiwik Handayani