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All Journal Nusa: Jurnal Ilmu Bahasa dan Sastra Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Ulil Albab
Setianingsih, Ni Ketut Alit Ida
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Ulil Albab

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The Meanings of Signs in Oriflame Advertisement Darmayasa, Komang Agus; Setianingsih, Ni Ketut Alit Ida; Adni, Nissa Puspitaning
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 8: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i8.4201

Abstract

The study entitled "The Meanings of Signs in Oriflame Advertisement" is intended to analyze the verbal and visual aspects in the Oriflame Advertisement, to identity and analyze the verbal and visual signs in the advertisement, and to describe the function and the meaning of verbal and visual sign used in the advertisement. This study used library research, which applied the documentation method. The data data of this study were taken from the official websites of Oriflame in April 2019 and analyzed qualitatively with description techniques and the results of the research were presented in the form of description. This study applied the theory of signs which applied the Triadic of Sign proposed by Peirce cited in Butchler (2015), and the supporting theory of color by Cerrato (2012). The scope of this study was to discuss the verbal and visual signs that were used in the Oriflame Advertisement which include Skincare and a foundation product, and the function and meaning based on the theories that had been mentioned earlier. The result of this study showed that from the verbal aspect, the type of meaning contained in the advertisements was to inform information contained with fact and to persuade the readers to buy the products. Meanwhile, from the visual aspect, there were a lot of pictures, symbols, icons that could be found in the Oriflame advertisement. The meaning was also represented based on the Triadic of Signs. Besides, the colors that surrounded the advertisements played significant roles that were mostly dominated by white, green, and brown color.
The Meaning of Signs in iPhone 15 Pro Advertisement Video Putri, Indah Kurnia; Indrawati, Ni Luh Ketut Mas; Setianingsih, Ni Ketut Alit Ida
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i2.7561

Abstract

This study analyzes the iPhone 15 Pro advertisement video using a semiotic approach to uncover the meanings behind its verbal and visual signs. The research identifies various types of signs, including denotative elements like technical specifications the A17 PRO chip, Action button, and portrait features and connotative elements such as color schemes, imagery, and product design. Through Roland Barthes' theory of denotation, connotation, and myth, the study explores how these signs convey messages of sophistication, versatility, and empowerment. The advertisement uses visual cues like sleek grey tones, white text, and yellow highlights to emphasize modernity and functionality, while verbal descriptions highlight technological innovation and user customization. Together, these elements create a myth of technological superiority, artistic empowerment, and social status associated with owning an iPhone 15 Pro. The findings demonstrate how Apple integrates semiotic strategies to appeal to consumers emotionally and culturally, reinforcing its brand identity as a leader in innovation and design. This research contributes to understanding how semiotic analysis can reveal the layered meanings in advertising and their impact on consumer perception.
Co-Authors Darmayasa, Komang Agus Giri, Ni Luh Kade Yuliani I Gusti Ngurah Parthama I Wayan Mulyawan Indah Kurnia Putri Ni Luh Ketut Mas Indrawati Nissa Puspitaning Adni Widianti, Ni Komang