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All Journal Kajian Ilmiah Mahasiswa Manajemen Jurnal Widya Manajemen & Akuntansi Jurnal Riset Ekonomi & Bisnis Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Istiqro' Kajian Manajemen dan Bisnis LOYALITAS: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Palmyra Fiber as Additional Materials on Solid Concrete Brick of Aggregate Journal of Community Practice and Social Welfare (JaCiPS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Peka: Jurnal Pengabdian Kepada Masyarakat JPMA Prosiding Seminar Nasional Pengabdian Masyarakat Greenation International Journal of Engineering Science Greenation International Journal of Engineering Science Jurnal Manajemen Maranatha JURNAL MANAJEMEN DAN BISNIS INDONESIA
Margaretha Ardhanari
Faculty Of Business, Widya Mandala Catholic University Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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CONSUMER DECISION MODEL – ENGEL KOLLAT AND BLACKWEL: WEARABLE TECHNOLOGY -SMARTWATCH CONSUMER BEHAVIOR POST COVID-19 PANDEMIC IN SURABAYA Pitoyo, Didik Joko; Susanti, Christina Esti; Ardhanari, Margaretha
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13268

Abstract

This research uses quantitative methods using an exploratory factor analysis approach. This research explores the factors that influence consumers' decisions in choosing a smartwatch as a wearable technology that helps monitor health. This research was conducted in Surabaya, East Java and involved 120 respondents to describe data regarding the reasons for choosing a smartwatch as wearable technology that helps monitor health. From the results of the analysis, it was found that seven factors shape the choice of the smartwatch as a health monitoring tool, including social factors, motivational factors, reference factors, cultural factors, service factors, individual factors, and psychological factors.
Faktor pembentuk niat perilaku penggunaan dompet digital pada aplikasi marketplace Shellen, Shellen; Ardhanari, Margaretha; Agung, Deatri Arumsari
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7666

Abstract

Peoples preferences for shopping online and paying with digital wallets have shifted since the COVID-19 pandemic. Nonetheless, there is still inadequate research focusing on the use of digital wallets in shopping transactions on Indonesian marketplace platforms. The purpose of this study is to investigate and assess the impact of performance expectancy, effort expectancy, self-efficacy, social influence, attitudes, and perceived behavioral control on behavioral intentions in Indonesians who use digital wallets. This is a quantitative study that employs purposive sampling approaches to determine respondents. Data was collected by the distribution of online questionnaires to a total of 170 respondents. The PLS-SEM (Partial Least Square - Structural Equation Modeling) data analysis technique was employed in this study, along with Smart-PLS software. Hypothesis testing results reveal that performance and effort expectancies influence attitudes. Furthermore, it has been demonstrated that self-efficacy influences perceived behavioral control. Attitudes and perceived behavioral control have also been proven to influence behavioral intentions positively. The managerial implications of this research center on the strategy of marketplace platforms in increasing the use of digital wallets in Indonesia. The novelty of this research can be found in the role of self-efficacy, perceived behavioral control, and social influence on behavioral intentions, which has not been widely studied in Indonesia. This research also focuses on using digital wallets in Indonesia, which represents a wide opportunity for online retailers.
THE EFFECT OF RISK PERCEPTION ON ATTITUDE, SUBJECTIVE NORM, AND INTENTION TO HOARD FOOD DURING THE COVID-19 PANDEMIC IN SURABAYA Ansell Cohen Harjono; Margaretha Ardhanari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER - ON PROGRESS
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1402

Abstract

Intention To Hoard Food Is A Desire When Consumers Try To Engage In Food Hoarding Behavior. Intention To Hoard Food Is A Stage Of Consumer Desire In Determining Their Behavior Before Making An Actual Purchase In A Retail Store. Intention To Hoard Food Can Occur Due To Several Things, Including Attitude And Subjective Norms, Which Are Influenced By Risk Perception. The Purpose Of This Study Was To Determine The Effect Of Risk Perception, Attitude, And Subjective Norm On Intention To Hoard Food Among Retail Consumers In Surabaya. The Population Used In This Study Is Retail Consumers In Surabaya. The Sampling Technique Used Quota Sampling With The Conditions That They Were 17 Years Old And Over And Domiciled In Surabaya. The Number Of Samples Studied Was 130 Consumers. The Exogenous Variable In This Study Is Risk Perception. The Endogenous Variables In This Study Were Attitude, Subjective Norm And Intention To Hoard Food. Furthermore, The Authors Processed The Research Data Using Smartpls 3 To Obtain Significant Conclusions Based On The Research Results. Based On The Calculated Hypothesis Testing, The Results Of This Study, Namely Risk Perception, Can Affect Attitude, Subjective Norm And Intention To Hoard Food. Risk Perception Can Also Influence Intention To Hoard Food Through Attitude And Subjective Norms As Mediators.
Co-Authors Adriana Anteng Anggorowati Ahmad Ahsin Kusuma Mawardi Ansell Cohen Harjono Ardelita, Fanny Audina, Nia Deatri Arumsari Agung Didik Joko Pitoyo Diyah Tulipa Edwin Sugianto Elisabeth Supriharyanti Erwita, Monica Adjeng Gratianus Edwi Nugrohadi Gratianus Edwi Nugrohadi Indradewa, Rhian Kristyanto, Visi Saujaningati Marihot Nainggolan Paulus Sukapto Ritna Ilmala Sari Sebastiana Viphindrartin Sebastianus Widanarto Prijowuntato Shellen, Shellen Sina, Siprianus S. Visi Saujaningati Kristyanto Yulius Koesworo