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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmu Komunikasi Jurnal Spektrum Komunikasi JURNAL MULTIDISIPLIN ILMU AKADEMIK
Dian Hutami Rahmawati
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences

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STRATEGI PEMASARAN MEDIA SOSIAL PADA BRANDING PERUSAHAAN SANDY COLLECTION Novelia Radista Akbar Gaeni; Natasha Izza Azkia; Endiko Wahyu Normansyah; Laurel Salsabilla Aurora; Ghulyarma Aushafinaz; Latif Ahmad Fauzan; Dian Hutami Rahmawati
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.25 KB) | DOI: 10.34308/eqien.v10i2.637

Abstract

This research was conducted to determine the startup branding strategy of Sandy Collection. To find out how startup companies start their business to brand their products so that they are more widely known by the public. Sandy Collection on January 12, 2021, started to market its products on the TikTok application and create educational content to get impressions more than 807,000 viewers with more than 23,000 likes. The purpose of this study is to explain the trategy of Sandy Collection company in branding their products using TikTok as social media, so this research focuses on how to brand products on social media. This study used descriptive qualitative method. The informans of this research are the owner of Sandy Collection, Content Creator, Public Relations Sandy Collection, and Social Media Admin. The result of this research is Sandy Collection using 4 social media marketing for company branding: pull strategy, push strategy, endorse, sponsorship.
STRATEGI PUBLIC RELATIONS DALAM MENANGANI COMPLAIN CUSTOMER Dian Hutami Rahmawati; Latif Ahmad Fauzan; Winih Mega Handika; Yulinar Luthfiyah Prastiyasti
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.223 KB) | DOI: 10.34308/eqien.v10i2.638

Abstract

Efforts to handle all forms of input from service users of PT. Angkasa Pura is a priority for companies to improve their capabilities. Given the COVID-19 pandemic, various groups have felt the impact. This makes PT. Angkasa Pura carries out several policy considerations, as well as evaluations that are in line with existing conditions in the field. Of course, with this evaluation, there are several problems related to comfort due to the features of airport facilities that are not felt by the company, even the service users of PT. Angkasa Pura. This research was conducted offline at Sultan Aji Muhammad Sulaiman Sepinggan Airport Balikpapan, to be precise at PT Angkasa Pura Balikpapan Septenver 2021. In this study, the research sample or subject of this study was Public Relations Team of PT. Angkasa Pura, namely the Head of Public Relations of PT. Angkasa Pura. Data were obtained from in-depth interviews and obtained directly from informants who were at the research site. The results of the study concluded that related to the PR strategy carried out by PT. Angkasa Pura is providing voting rights from service users regarding complaints about the company through various platforms that make it easier for service users, this is given by the company not only as a forum for complaints but also as a form so that companies can participate in conveying more detailed information. related to the company, also conducts 2-way communication to its communicants.
Green Integrated Marketing Communication Starbucks: Studi Kasus Pada Program Bring Your Own Tumblr Dian Hutami Rahmawati; Farikha Rachmawati; Windri Saifuddin
JKOM Vol. 4 No. 1 (2021): JKOM
Publisher : JKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Green Integrated Marketing Communication Starbucks: Studi Kasus Pada Program Bring Your Own Tumblr
The Effect of Green Marketing on Brand Purchase Intention & Green Consumerism Ratih Pandu Mustikasari; Dian Hutami Rahmawati
Jurnal Spektrum Komunikasi Vol 11 No 1 (2023): Jurnal Spektrum Komunikasi : March 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i1.456

Abstract

Every citizen has the right to the opportunity to improve lifelong education. There are 3 forms of education namely formal education, non-formal education, and informal education. One form of non-formal education is the Center for Community Learning Activities (PKBM). Currently, it is estimated that there are as many as 14,500 registered PKBM. There is a need for a strong brand identity so that PKBM can continue to exist and become an option in society. This research focuses on building brand identity of PKBM as a non-formal educational institution that focuses on approaches in aspects of brand personality and aspects of internal and external relations of the institution. This study used qualitative research methods. The result of this study is that the brand personality built by PKBM Mentari is highlighted from non-formal learning methods with the addition of soft skills outside the classroom. PKBM Mentari is also trying to break the stereotype that PKBM is not a school of choice, by implementing study hours and the national curriculum. Brand personality is also shown from the contribution of learning citizens in community service. In the relationship aspect, PKBM development is based on a personal approach by being present as a solution to the problems of learning residents. The aspect of the relationship in building brand identity is formed from internal or institutional factors between the director and the tutor and external factors between the director, tutor, learning residents and the surrounding community.
The Effect of Jingle Exposure in Television Advertising on Brand Awareness in the Elaboration Likelihood Model Mustikasari, Ratih Pandu; Dian Hutami Rahmawati; Heidy Arviani
Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i3.533

Abstract

Message processing is a very important part of the communication process. The Elaboration Likelihood Model (ELM) is a communication theory that is in the sociopsychological tradition and focuses on message processing. ELM sees that messages are processed by individuals through two routes, namely central and peripheral. This theory is used to analyze the information processing of respondents to exposure to Oreo advertising jingles on brand awareness. According to Aaker (in Chernatony, McDonald and Wallace, 2011, p. 455), brand awareness itself has four important indicators, namely brand recognition, brand recall, brand dominance and brand knowledge. This research was conducted by experimental method. The results of the hypothesis test show that there is a significant influence between jingles and brand awareness. The path used by respondents in processing the information in this jingle is the peripheral route.
Digital Communication Patterns Of Milenial Extensions And Farmers In Yogyakarta (DIY) Post Pandemi Covid-19 Tutiasri, Ririn; Kusumajanti; Aulia Rahmawati; Syafrida Nurrachmi Febriyanti; Dian Hutami Rahmawati
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.501

Abstract

This study examines the communication patterns made by agricultural extension agents for the Special Region of Yogyakarta (DIY) with millennial farmers after the Covid-19 pandemic. The Covid-19 outbreak has changed the way we communicate, especially the use of communication media. A very real change can be seen by keeping a distance when carrying out communications and activities. Everyone is forced by circumstances to be able to use communication media, namely gadgets as a communication tool. The words of millennial farmers started to be heard at the start of the pandemic, where these members of the millennial farmers were different from previous farmers, namely farmers who were media literate and able to adapt quickly to circumstances. Many social media applications are used to communicate during the pandemic, and these millennial farmers choose applications that easily facilitate their communication. Collecting data in this study using interviews, observation, documentation, and focus group discussion (FGD). Data analysis techniques used with qualitative descriptions. Research informants consisted of extension workers and millennial farmers from four districts and one city, namely Kulonprogo, Bantul, Gunung Kidul, Sleman, and Yogyakarta City. The results of the study indicate that there has been a change in communication patterns carried out by extension agents with millennial farmers after the pandemic, due to the use of technology. After the Covid-19 pandemic, information was digitized for farmer groups, they used information technology to communicate. The pattern of farmer communication during the post-pandemic period has also changed, where millennial farmers have taken a role in coordinating information
REPRESENTASI KEKERASAN DALAM FILM THE EQUALIZER 3 (Analisis Semiotika John Fiske) Akbar Rizki Habibie; Dian Hutami Rahmawati
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 4 (2025): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i4.5692

Abstract

Penelitian ini bertujuan untuk menganalisis representasi kekerasan pada film “The Equalizer 3” menggunakan pendekatan semiotika model John Fiske. Kekerasan pada film ini tidak hanya ditampilkan secara fisik, tetapi juga melalui simbol, gestur, dan ideologi yang terkandung di balik tindakan para aktornya. Metode yang digunakan dalam penelitian ini merupakan analisis kualitatif deskriptif dengan tiga level kode John Fiske, yaitu level realitas, level representasi, dan level ideologi. Melalui level realitas, peneliti mengidentifikasi berbagai detail visual dan gestural yang menandakan kekerasan, seperti ekspresi wajah, gerakan tubuh, hingga suara dan percakapan. Pada level representasi, kekerasan ditampilkan lewat konvensi sinematik seperti pencahayaan, sudut pengambilan gambar dan pemotongan adegan yang memperkuat efek dramatis dari tindak kekerasan. Kemudian pada level ideologi, ditemukan bahwa film ini merepresentasikan kekerasan sebagai alat pembenaran moral untuk keadilan personal (vigilante justice), serta menanamkan ideologi ketakutan, kekuasaan koersif, dan heroisme maskulin. Hasil penelitian menunjukkan bahwa The Equalizer 3 tidak hanya menampilkan kekerasan sebagai hiburan visual, tetapi juga sebagai bentuk komunikasi ideologis yang menyampaikan berbagai pesan tentang kekuasaan, dominasi, dan pembelaan terhadap kelompok yang tertindas. Dengan demikian, film ini menjadi ruang produksi arti makna yang kompleks di mana kekerasan dikonstruksi, disimbolkan, dan dimaknai dalam berbagai tingkatan.
SUSTAINABLE DEVELOPMENT DALAM PROGRAM CORPORATE SOCIAL RESPONSIBILITY PADA PERUSAHAAN FABER CASTLE Amalia, Diana; Dian Hutami Rahmawati; Andisa Rizky; Mentari Rangga Frisco M.R
Linimasa : Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2023): Juli 2023
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v6i2.7634

Abstract

Corporate social Responsility is a company program as a manifestation of the company's commitment to compliance with regulations and a form of concern for environmental conservation. Carrying out a sustainable CSR program will have a positive impact and greater benefits for both the company itself and related stakeholders. This research focuses on the form of CSR carried out by Faber Castell Indonesia which does not only carry out social responsibility programs, but is already a sustainable development program. The CSR program carried out by Faber Castell is a community empowerment program by making the community economically independent. This study uses qualitative research methods with a constructivist paradigm. The results of this study indicate that there are 3 areas of the community empowerment program carried out by Faber Castell in its CSR program, namely the environmental, educational and socio-economic fields. Of the three areas, the programs implemented all refer to sustainable community empowerment and are not programs that are only carried out once or for one period. It is hoped that the program will be able to become a means for the community to be economically independent.
Co-Authors Akbar Rizki Habibie Amalia, Diana Andisa Rizky AULIA RAHMAWATI Endiko Wahyu Normansyah Farikha Rachmawati Febriyanti, M.Med.Kom, Syafrida Nurrachmi Ghulyarma Aushafinaz Heidy Arviani Kusumajanti Latif Ahmad Fauzan Laurel Salsabilla Aurora Mentari Rangga Frisco M.R Mustikasari, Ratih Pandu Natasha Izza Azkia Novelia Radista Akbar Gaeni Ratih Pandu Mustikasari Tutiasri, Ririn Windri Saifuddin Winih Mega Handika Yulinar Luthfiyah Prastiyasti