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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Prosiding Seminar Nasional Kusuma
Wijaya, Prima
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Penerapan Digitalisasi dan Teknologi Branding untuk Meningkatkan Potensi Wisata dan Daya Saing pada Komunitas Ibu-Ibu PKK wisnujati, nugrahini; Sastryawanto, Hary; Wijaya, Prima; Effendi, Ryo A
Prosiding Seminar Nasional Kusuma Vol 3 (2025): Prosiding Seminar Nasional Kusuma
Publisher : LPPM UWKS

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Abstract

Latar Belakang Desa Pabean di Kecamatan Sedati, Kabupaten Sidoarjo, memiliki potensi ekonomi tinggi karena posisinya yang strategis di sekitar Bandara Juanda dan kawasan industri. Namun, pelaku usaha kecil perempuan di wilayah ini masih banyak yang mengandalkan metode pemasaran konvensional. Tujuan Program pengabdian masyarakat ini bertujuan meningkatkan literasi digital dan strategi branding bagi ibu-ibu pelaku UKM melalui penerapan teknologi digital. Metode metode pelaksanaan meliputi survei, pelatihan digital marketing dasar, pelatihan perlindungan hukum, dan pendampingan langsung dalam pembuatan akun bisnis online. Hasil kegiatan menunjukkan peningkatan pemahaman peserta hingga 88,7% terkait penggunaan platform digital dan branding produk. Lebih dari 80% peserta aktif menggunakan media sosial untuk memasarkan produk. Kesimpulan digitalisasi dan branding teknologi berdampak nyata dalam meningkatkan daya saing UKM perempuan serta memperkuat potensi ekonomi digital di tingkat desa. Artikel ini juga menyajikan statistik kontribusi UMKM perempuan terhadap ekonomi nasional dan analisis empiris yang menguatkan efektivitas model pemberdayaan berbasis teknologi digital
PENERAPAN PENDEKATAN GROWTH MINDSET UNTUK MENINGKATKAN KEBERANIAN BERKOMUNIKASI MURID DALAM PEMBELAJARAN PJOK KELAS V SD NEGERI 2 LOKTABAT SELATAN Wijaya, Prima; Rahmadi; Fakhruddin; Arifin, Fani; Sujarwoko
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50477

Abstract

This study was prompted by the inadequate communication confidence of fifth-grade students at SD Negeri 2 Loktabat Selatan during Physical Education instruction. Preliminary observations indicated that merely 32% of pupils engaged in classroom discourse. This study sought to enhance students' communicative boldness by employing a growth mindset approach along with deep learning and Problem-Based Learning (PBL). The study employed collaborative Classroom Action Research executed in two cycles. The participants comprised 28 students from class Vc during the 2025/2026 school year. Data were gathered by observation, performance assessments, and recording, thereafter analysed employing comparative descriptive methods. The findings indicated a notable enhancement in students' communication confidence, rising from 32% in the pre-cycle to 54% in cycle I, and achieving 79% in cycle II. The findings suggest that the growth mindset approach effectively enhances students' communicative boldness in Physical Education. The learning process evolved to be more active, collaborative, and interactive.
Co-Authors Arifin, Fani Effendi, Ryo A Fakhruddin Rahmadi Sastryawanto, Hary Sujarwoko Sujarwoko, Sujarwoko wisnujati, nugrahini