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All Journal Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Jurnal Pengabdian Teratai Indonesian Journal Economic Review (IJER) Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat
Fatwara, Medy Desma
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Workshop Branding Packaging sebagai Upaya Strategi Pemasaran pada Produk UMKM Komunitas LADAZA Octoviani, Aniza; Puspita, Afrida Sary; Fatwara, Medy Desma
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2025): (February 2025)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v8i1.2968

Abstract

LADAZA (Al Fazza Trading Stall) is an MSME community consisting of sellers and customers in the Depok area, West Java. This community was founded in May 2023 and consists of parents (mothers) from the Al-Fazza school which is under the auspices of the Al Fazza Foundation. MSMEs play an important role in the Indonesian economy, being a tool to support the economy, so that the government encourages the development of MSMEs in Indonesia. One of the obstacles to the increasing popularity of MSMEs is the large number of similar products being sold, so it is necessary for MSMEs to carry out branding so that their products are at the top of people's minds. Branding can be done in an effort to increase sales and marketing. One way to carry out branding is with branding packaging. Branding is done by designing, selecting and determining packaging that has distinctive characteristics compared to similar products. This service is carried out with the aim of providing training to the LADAZA community so that they can carry out branding on the products offered. By first providing material related to marketing theory, then packaging design, and the use of technology in creating packaging that can help branding their products, the participants were able to understand the importance of branding as a strategic effort in facing competition in the market.
Co-Authors Abda Abda Abu Bakar Afrida Sary Puspita Aniza Octoviani ARI KURNIAWAN Dadan Sundara Delila Rambe, Delila Dewi, Dyah Utami Khair, Otti Ilham Nurdiana, Diah Obing Zaid Sobir Permana, Dwi Putri, Azalia Pramesthi Rakhman, Abdulah Rambey, Tagor RR. Aryanti Kristantini Sari, Asih Mutiara Sari, Nova Permata Triyono Adi Tristanto Widjanarko Widjanarko Widjanarko, Widjanarko