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All Journal Kinesik Jurnal Ilmu Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Komuniti : Jurnal Komunikasi dan Teknologi Informasi DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Nusantara Hasana Journal Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Ilmu Komunikasi Analogi Proceedings of Jogjakarta Communication Conference (JCC)
Fajar Junaedi
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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Management Strategy of Instagram @cbp.rupiah as A Literacy Media to Enhance Public Understanding of Rupiah Currency by Central Bank of Indonesia 2024-2025 Fadhlan AlHafidz; Fajar Junaedi
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Social media has become a strategic tool for public education, including financial literacy. Bank Indonesia utilizes Instagram @cbp.rupiah to enhance the Indonesian public’s understanding of Rupiah. This study aims to analyze the management strategies of the account and provide recommendations to improve its impact. Using a qualitative descriptive method, this research collects data through interviews, documentation, and literature studies, which are then analyzed using the Miles and Huberman model. The research findings indicate that the management strategy of the @cbp.rupiah Instagram account includes interactive content planning, utilization of Instagram features, and the implementation of a communication style that aligns with digital trends and the characteristics of the target audience. This approach aims to increase user engagement, strengthen interactions with the public, and deliver educational messages about Rupiah in a more engaging, easily understandable, and digitally relevant manner. This study recommends collaboration with educational influencers, increasing interaction through participatory content, and optimizing data analytics. With the right strategies, social media can serve as an effective tool for enhancing financial literacy in society.  
The Construction Identity of “Jogja Noise Bombing” Music Community in Yogyakarta Muhammad Adnan Firdaus; Fajar Junaedi
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Music that is often listened to by many people generally has tonal harmony and is comfortable to listen to. However, there are some types of music that do not prioritize tonal harmony, one of which is noise music. Jogja Noise Bombing (JNB) is one of the noise music communities that developed in Yogyakarta. This community is a forum for noise music players in this city and is known for its experimental musical approach, using loud noises, ambient sounds, drones, circuit bending, and homemade synthesizers. Apart from being a space for self-actualization, JNB also plays a role in shaping and projecting a unique collective identity for its members. This research aims to understand how the identity construction of Jogja Noise Bombing community is formed through noise music and social dynamics within the community. Using a qualitative method with a constructivist paradigm and a phenomenological approach, this research involves observation, in-depth interviews with community members, as well as social media analysis and performance documentation. The results show that JNB's identity is formed through the merging of local elements of Yogyakarta with the global spirit of the noise movement. This research is expected to enrich the study of experimental music in Indonesia and open wider discussions about the relationship between music, identity and alternative culture.  
Pelanggaran Etika Pariwara Indonesia pada Iklan Biore Bright White Scrub icha indriyani; Farchan Jelani; Fachriansyah Panji Gustafarin; Fajar Junaedi
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 3 No 1 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v3i1.1471

Abstract

Penelitian ini mengkaji pelanggaran Etika Pariwara Indonesia oleh iklan Biore Bright White Scrub di TikTok dan dampaknya terhadap persepsi konsumen. Topik ini dipilih karena pentingnya etika dalam periklanan untuk menjaga kepercayaan konsumen dan integritas merek. Dengan menggunakan metode deskriptif kualitatif, penelitian ini melakukan analisis konten mendalam terhadap iklan tersebut berdasarkan pedoman Etika Pariwara Indonesia. Temuan menunjukkan bahwa iklan ini melanggar beberapa prinsip Etika Pariwara Indonesia, termasuk penggunaan klaim "#1 scrub body wash" tanpa bukti pendukung dan penggambaran hasil pemutihan kulit instan yang tidak realistis. Pelanggaran semacam ini dapat menyesatkan konsumen dan memperkuat standar kecantikan yang tidak realistis, yang berdampak negatif pada kesehatan mental, terutama di kalangan wanita muda. Klaim "#1 scrub body wash" yang tidak berdasar menciptakan ekspektasi konsumen yang tidak wajar, sementara visualisasi pemutihan kulit instan tidak hanya tidak realistis tetapi juga merugikan dengan mempromosikan ideal kecantikan yang tidak dapat dicapai. Elemen-elemen ini dapat menyebabkan kekecewaan konsumen dan merusak kepercayaan terhadap merek. Studi ini menyimpulkan bahwa iklan Biore Bright White Scrub menyesatkan konsumen dan berpotensi merusak reputasi merek. Untuk mengatasi masalah ini, disarankan agar perusahaan secara ketat mengikuti pedoman Etika Pariwara Indonesia dan mengadopsi praktik pemasaran yang etis. Pendekatan ini akan membantu membangun kepercayaan konsumen yang lebih kuat dan mendukung keberlanjutan jangka panjang industri periklanan dengan mempromosikan periklanan yang jujur dan bertanggung jawab.
Representasi Stereotip Gender dan Budaya Patriarki dalam Iklan MR.DIY Indonesia Bulan Ramadan Tahun 2024 di YouTube Hartono, Renata Julianty; Prayogi Restu Adiguno; Nada Nadiah Aulia; Fajar Junaedi
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.1667

Abstract

Digital advertisements often serve as a medium for reproducing gender stereotypes and hidden patriarchal power relations. This research aims to explore the representation of gender stereotypes and patriarchal culture in MR.DIY Indonesia advertisements titled "Urusan Berbenah Jadi Mudah" and "Urusan Lebaran Jadi Mudah" through semiotic analysis. Using a qualitative approach and Roland Barthes' orders of significance theory framework, the research dissects the hidden mechanisms behind the construction of meaning in both advertisements. The research findings reveal that gender stereotypes and patriarchal dominance do not disappear, but rather transform into more subtle and disguised forms of representation. Advertisements do not merely showcase products, but present social narratives that perpetuate traditional gender hierarchies.
Klaim Superlatif sebagai Pelanggaran Iklan Etika Pariwara Indonesia pada Iklan di YouTube: Iklan Azarine Kids, Ichitan, Le Minerale, SGM, dan Zwitsal Jenny Najwa Athifah; Prayogi Restu Adiguno; Fajar Junaedi; Suhermanto, Ganing Ajeng Dwi Febriana
Kinesik Vol. 12 No. 2 (2025): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v12i2.1677

Abstract

This study aims to analyze violations of advertising ethics in the form of superlative claims used in Azarine Kids, Ichitan, Le Minerale, SGM, and Zwitsal advertisements broadcast on YouTube. Superlative claims are often used to attract consumers’ attention by stating product superiority excessively, without any evidence that can be accounted for. The research method used is descriptive qualitative, with data collection through observation and documentation of advertisements. The results of the study indicate that the five advertisements violate the Indonesian Advertising Ethics, especially in the article regulating the use of superlative claims. These violations have the potential to mislead consumers, harm competitors, and reduce public trust in the brand. In addition, the lack of supporting evidence in the claims indicates a non-compliance with ethical standards and advertising regulations.
Producer's Role in Production Management of The Short Film “Piknik Panik” Danang Prasetyo; Fajar Junaedi
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Filmmaking requires careful preparation and planning led by a producer. The producer's role is very important because it manages all activities from pre-production, and production, till post-production. The Piknik Panik film is a short fiction film produced by Umar Al Jufri who criticizes the existence of tour brokers in the community. Piknik Panik film has won the Best Acffest Movie Award Category Shot Fiction 2021. This research is a qualitative descriptive study with in-depth interviews and document studies in data collection. The results of the research show that the stages carried out by producers during pre-production include assembling a team, making a breakdown of scripts, making schedules, designing budgets, and managing actors. At the production stage, the producer performs his duties in terms of monitoring, controlling, and solving problems. The post-production stage is preparing editing needs, making timelines, reports, and film distribution. With the analysis that has been done, the role of the producer in the film Piknik Panik. There is a stage that is adjusted to the needs and conditions of production, namely the rehearsal process is eliminated because the producer maximizes scene blocking, tempo, and gestures during reading.
Representasi Standar Perempuan Cantik dalam Iklan Perawatan Rambut L'oreal di Tiktok Farchan Jelani; Radika Dava Praditya; Yermanida Hayyatun Nufus; Fajar Junaedi
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 4 No 1 (2026)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v4i1.1489

Abstract

This advertisement features a representation of straight hair as the ideal hair for women. Advertisements often promote certain beauty standards, particularly by idealizing straight hair as a characteristic of the "perfect" woman. In society, women who are considered ideal are usually depicted with straight hair, fair skin, smooth complexion, and slim bodies. This representation creates a narrow beauty stereotype, pressuring women to conform to these standards in order to be accepted or considered attractive. This advertisement features the representation of straight hair as the ideal hair for women. Advertisements often promote certain beauty standards, particularly by idealizing straight hair as a characteristic of the "perfect" woman. In society, women who are considered ideal are usually depicted with straight hair, fair skin, smooth complexion, and slim bodies. This representation creates a narrow beauty stereotype, pressuring women to conform to these standards in order to be accepted or considered attractive. In this study, it was found that straight and neat hair for women is something that many women idolize. Meanwhile, in Indonesia, there are distinctive hair shapes that vary in each region.
Co-Authors Aditya, Farrel Aminuyati Burhanudin Al-Ghoni Danang Prasetyo Eka Anisa Sari Ekawati, Sheilla Fachriansyah Panji Gustafarin Fadhlan AlHafidz Fadila Prihandini Farchan Jelani Fauzarrahman, Muhammad Fawwaz Filosa Gita Sukmono Hartono, Renata Julianty Heru Nugroho icha indriyani Jenny Najwa Athifah Muhammad Adnan Firdaus Muhammad Rifa'at Adiakarti Farid Muhammad Shaba Shabira Nada Nadiah Aulia Nurcahyadi, Teddy Prayogi Restu Adiguno Radika Dava Praditya Suhermanto, Ganing Ajeng Dwi Febriana Yermanida Hayyatun Nufus Yudha Wirawanda