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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) BIOSFER : Jurnal Biologi dan Pendidikan Biologi Jurnal Kewarganegaraan RISK : Jurnal Riset Bisnis dan Ekonomi Jurnal Pendidikan dan Sosial Humaniora
Nursamsu
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Materials Science & Nanotechnology Physics Social Sciences Other

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Journal : RISK : Jurnal Riset Bisnis dan Ekonomi

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Pengaruh Personal Selling dan Display terhadap Intensi Pembelian Produk Distro di Kediri Setiawati, Ike; Sudjiono; Nursamsu; Subianti, Tutut
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 4 No. 1 (2023): Volume 4 Nomor 1 Tahun 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v4i1.5210

Abstract

This study aimed to analyze the influence of personal selling and display of the product purchase intentions in steady distributions store. The research data was obtained from questionnaires (primary) of the product in store steady distributions. The findings showed that personal selling and display simultaneously (simultaneous) positive effect on purchase intentions, partial (t test) is obtained that display variable and dominant positive effect on purchase intentions. Of 29.8% variable purchase intention can be explained by the independent variable while the remaining 70.2% is explained by other variables outside of this study.
Co-Authors Abd. Hamid Paddu Abdul L. Mawardi Asmaul Husna Ekariana S Pandia Ernawati Fattah, Sanusi Isnani Yatul Husna Safitri, Tiara Setiawati, Ike Siska Rita Mahyuni Subianti, Tutut Sudjiono