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Journal : Jurnal Widya

PERANAN MAHASISWA EKONOMI DI UNIT KEGIATAN MAHASISWA BIDANG SENI (UKMBS) DALAM MENGEMBANGKAN KREATIVITAS DI KALANGAN MAHASISWA/I UNIVERSITAS BANDAR LAMPUNG Aura, Mutiara; Ali Alam, Iskandar
JURNAL WIDYA Vol. 4 No. 2 (2023): Jurnal Widya, October 2023
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v4i2.187

Abstract

This study aims to determine the role of art students in developing creativity among students at the University of Bandar Lampung. Art is all human actions that arise from feelings that are alive and beautiful in nature so that they can move the soul of human feelings. Art can be interpreted as the activity of creating forms that can be understood or perceived. Creativity is a mental process that involves the emergence of new ideas, is a person's ability to give birth to or create new things in the form of new or existing ideas or works. This study uses a qualitative method. Data collection techniques using interviews, observation, and documentation, data validity testing using triangulation techniques, data analysis techniques using inductive techniques. The role of art students in developing creativity among Bandar Lampung University students is urgently needed to encourage Bandar Lampung University students to develop the creativity and talents they have and fill their free time with useful things.
PENGARUH KUALITAS PELAYANAN JASA DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN STARLIGHT ORGANIZER BANDAR LAMPUNG Dwi Cahya, Resha; Ali Alam, Iskandar
JURNAL WIDYA Vol. 4 No. 2 (2023): Jurnal Widya, October 2023
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v4i2.188

Abstract

This study aims to determine the effect of Service Quality and Communication on the performance of Starlight Organizer Bandar Lampung employees. The population of this research is Starlight Organizer Bandar Lampung employees, with a sample of 30 people in the study. The method of analysis using multiple linear regression analysis. From the results of the study it was found that Service Quality and Communication together had a positive and significant influence on consumer satisfaction at Starlight Organizer Bandar Lampung, proven and acceptable to be true. It is hoped that with this research the Bandar Lampung Starlight Organizer can maintain the stability of Service Quality and Good Communication for customers so that it can improve employee performance at the Bandar Lampung Starlight Organizer.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA CAFÉ FORE BANDAR LAMPUNG Hijriyah Amanda, Yuta; Ali Alam, Iskandar
JURNAL WIDYA Vol. 4 No. 2 (2023): Jurnal Widya, October 2023
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v4i2.189

Abstract

The goal of this study is to discover how customer loyalty at Café FORE Bandar Lampung is impacted by product pricing and quality. The population of the study consists of Café FORE Bandar Lampung customers, and the slovin formula predicts that the sample size is 100. using multiple linear regression analysis as an analysis technique. The study's conclusions, which have been shown to be true, indicate that customer loyalty at Café FORE Bandar Lampung is favorably and significantly influenced by both product quality and pricing. It is believed that with the aid of this research, Café FORE Bandar Lampung can uphold consistent product quality and affordable prices for customers, hence increasing customer loyalty.
ANALISIS BIAYA PRODUKSI DALAM MENENTUKAN HARGA JUAL MENGGUNAKAN METODE FULL COSTING PADA UMKM MAKANAKU BANDAR LAMPUNG Feby Rahmanti , Rafagina; Ali Alam, Iskandar
JURNAL WIDYA Vol. 5 No. 1 (2024): Jurnal Widya, April 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i1.243

Abstract

This research aims to compare the methods used both variable costing and full costing as seen from the cost of production to determine the selling price at Makanaku Bandar Lampung. This research is a type of quantitative descriptive research. To find out the basic price and selling price of Makanaku Bandar Lampung, interviews and documentation were carried out, which were then analyzed quantitatively. Based on the research results and data analysis, it can be concluded that there is a difference between the full costing and variable costing methods, this is because the costs charged to products are only from variable costs. So that it will affect the determination of the cost of production and cost of goods sold, so that profits will also have an effect. The advice that can be given is to determine the selling price, the company should still take into account the cost of production and the expected profit percentage, so that the selling price information can be presented fairly. Because the market price is not always high. With information on calculating a reasonable selling price, it can be used as a basis for making decisions for the company, so that it can be considered in making decisions.