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All Journal Jurnal Bisnis Darmajaya International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Widya Transekonomika : Akuntansi, Bisnis dan Keuangan International Journal of Management Science and Information Technology (IJMSIT) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Ilmiah Cano Ekonomos Jurnal Pengabdian UMKM
Ali Alam, Iskandar
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DI PLATFORM TIKTOK (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS BANDAR LAMPUNG) Jovanka, Rachel; Ali Alam, Iskandar
Jurnal Ilmiah Cano Ekonomos Vol. 14 No. 01 (2025): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/cano.v14i01.3715

Abstract

Platform digital semakin populer di masyarakat karena kemudahan penggunaannya dan akses gratis yang tersedia untuk penggunanya. Platform yang tengah popular saat ini yaitu TikTok, sebuah aplikasi media sosial yang sangat digemari dan juga memiliki fitur TikTok Shop. Penelitian ini bertujuan mengevaluasi keputusan pembelian di TikTok Shop dipengaruhi viral marketing, diskon harga, dan tagline gratis ongkir baik secara individual maupun bersamaan, Metode kuantitatif diimplementasikan pada penelitian in , dengan populasi sebanyak 513 mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung, dan sampel yang diteliti sebanyak 84 responden, diperoleh melalui rumus Slovin. Kuisioner yang didistribusikan melalui Google Form berfungsi sebagai sumber data utama dalam penelitian ini. Data dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik (uji normalitas, uji multikolinearitas, uji heteroskedastisitas), analisis regresi linear berganda, uji t (parsial), uji f (simultan), dan uji koefisien determinasi. Hasil temuan ini menjelaskan jika Keputusan pembelian di TikTok Shop terpengaruh oleh viral marketing, diskon harga, dan tagline “gratis ongkir” secara simultan.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI KONSUMEN HIDROPONIK DI SAHABAT HIDROPONIK LAMPUNG Safa Kamilah, Lutfi; Ali Alam, Iskandar
Jurnal Ilmiah Cano Ekonomos Vol. 14 No. 01 (2025): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/cano.v14i01.3717

Abstract

Studi ini bertujuan untuk mengevaluasi kualitas produk dan harga memengaruhi keputusan konsumen di Sahabat Hidroponik Lampung. Karena lebih hemat sumber daya dan lebih ramah lingkungan dibandingkan dengan metode pertanian konvensional, pertanian hidroponik semakin populer. Konsumen sangat mempertimbangkan kualitas produk, seperti kesegaran, kebersihan, dan kemasan, serta harga yang sering dianggap lebih tinggi. Studi ini mengaplikasikan regresi linear berganda dan analisis deskriptif. Sampelnya terdiri dari 54 orang yang menjawab. Berdasarkan hasil analisis, dapat disimpulkan bahwa minat beli konsumen dipengaruhi oleh dua faktor utama, yaitu kualitas produk dan harga. Di antara keduanya, harga memberikan pengaruh yang lebih signifikan. Studi ini membantu produsen dan pengecer membuat strategi pemasaran dan strategi penetapan harga yang efisien. Ini akan memperbesar minat mereka untuk membeli produk hidroponik.
Accounting Information System Analysis at PT PLN UID Lampung Marwah, Siti Anisa; Ali Alam, Iskandar
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.624

Abstract

This study aims to analyze the implementation of Accounting Information Systems (AIS) at PT PLN UID Lampung, including its effectiveness in supporting operational efficiency, data security, process automation, and corporate decision making. In addition, this study also identifies challenges and system development plans to improve the performance and function of the accounting information system. PERMEN BUMN No. PER-18/MBU/10/2014 emphasizes importance technology information For increase Power BUMN competitiveness through accurate data and decision making decision fast. This study uses a qualitative method through direct interviews with key informants, namely Asman AKT AT and PDP at PT PLN UID Lampung. The data obtained were analyzed to understand the implementation, benefits, challenges, and efforts to develop accounting information systems in the company. The results of the study indicate that the implementation of SAP-based accounting information systems has had a significant positive impact on the operational efficiency of PT PLN UID Lampung. This system is able to automate most manual processes, improve data accuracy, and accelerate the completion of financial reports. Special training and technical support are available to assist users in operating the system. However, challenges faced include the adaptation of new users and technical constraints that require third-party vendor intervention.
Pengaruh Online Customer Review dan Brand Image terhadap Purchase Decision Produk Scarlett Whitening di Tiktok Shop (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Program Studi Manajemen) Sanida, Nurissanida; Amellia, Monica; Ali Alam, Iskandar
Jurnal Bisnis Darmajaya Vol. 10 No. 2 (2024): Jurnal Bisnis Darmajaya
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jurnalbisnis.v10i2.815

Abstract

The aim of this study is to determine how abstrac Online Customer Reviews and Brand Image affect the Purchase Decision of Scarlett Whitening products on Tiktok Shop. The research design was carried out using quantitative methods. The number of research samples consisted of 70 respondents, which was obtained by applying the Nonprobability Sampling method through a purposive sampling approach. Data was obtained through questionnaires. The techniques applied in data analysis are classical assumption test, multiple linear regression, t-test, F test, and determination coefficient (R2). The results of this study indicate that online customer reviews do not have a significant influence on the purchase decision of Scarlett Whitening products and Brand Image has a significant influence on the purchase decision of Scarlett Whitening products. In addition, Online Customer Reviews and Brand Image have a simultaneous influence on Scarlett Whitening's product purchase decisions.
PERANAN MAHASISWA EKONOMI DI UNIT KEGIATAN MAHASISWA BIDANG SENI (UKMBS) DALAM MENGEMBANGKAN KREATIVITAS DI KALANGAN MAHASISWA/I UNIVERSITAS BANDAR LAMPUNG Aura, Mutiara; Ali Alam, Iskandar
JURNAL WIDYA Vol. 4 No. 2 (2023): Jurnal Widya, October 2023
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v4i2.187

Abstract

This study aims to determine the role of art students in developing creativity among students at the University of Bandar Lampung. Art is all human actions that arise from feelings that are alive and beautiful in nature so that they can move the soul of human feelings. Art can be interpreted as the activity of creating forms that can be understood or perceived. Creativity is a mental process that involves the emergence of new ideas, is a person's ability to give birth to or create new things in the form of new or existing ideas or works. This study uses a qualitative method. Data collection techniques using interviews, observation, and documentation, data validity testing using triangulation techniques, data analysis techniques using inductive techniques. The role of art students in developing creativity among Bandar Lampung University students is urgently needed to encourage Bandar Lampung University students to develop the creativity and talents they have and fill their free time with useful things.
PENGARUH KUALITAS PELAYANAN JASA DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN STARLIGHT ORGANIZER BANDAR LAMPUNG Dwi Cahya, Resha; Ali Alam, Iskandar
JURNAL WIDYA Vol. 4 No. 2 (2023): Jurnal Widya, October 2023
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v4i2.188

Abstract

This study aims to determine the effect of Service Quality and Communication on the performance of Starlight Organizer Bandar Lampung employees. The population of this research is Starlight Organizer Bandar Lampung employees, with a sample of 30 people in the study. The method of analysis using multiple linear regression analysis. From the results of the study it was found that Service Quality and Communication together had a positive and significant influence on consumer satisfaction at Starlight Organizer Bandar Lampung, proven and acceptable to be true. It is hoped that with this research the Bandar Lampung Starlight Organizer can maintain the stability of Service Quality and Good Communication for customers so that it can improve employee performance at the Bandar Lampung Starlight Organizer.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA CAFÉ FORE BANDAR LAMPUNG Hijriyah Amanda, Yuta; Ali Alam, Iskandar
JURNAL WIDYA Vol. 4 No. 2 (2023): Jurnal Widya, October 2023
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v4i2.189

Abstract

The goal of this study is to discover how customer loyalty at Café FORE Bandar Lampung is impacted by product pricing and quality. The population of the study consists of Café FORE Bandar Lampung customers, and the slovin formula predicts that the sample size is 100. using multiple linear regression analysis as an analysis technique. The study's conclusions, which have been shown to be true, indicate that customer loyalty at Café FORE Bandar Lampung is favorably and significantly influenced by both product quality and pricing. It is believed that with the aid of this research, Café FORE Bandar Lampung can uphold consistent product quality and affordable prices for customers, hence increasing customer loyalty.
ANALISIS BIAYA PRODUKSI DALAM MENENTUKAN HARGA JUAL MENGGUNAKAN METODE FULL COSTING PADA UMKM MAKANAKU BANDAR LAMPUNG Feby Rahmanti , Rafagina; Ali Alam, Iskandar
JURNAL WIDYA Vol. 5 No. 1 (2024): Jurnal Widya, April 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i1.243

Abstract

This research aims to compare the methods used both variable costing and full costing as seen from the cost of production to determine the selling price at Makanaku Bandar Lampung. This research is a type of quantitative descriptive research. To find out the basic price and selling price of Makanaku Bandar Lampung, interviews and documentation were carried out, which were then analyzed quantitatively. Based on the research results and data analysis, it can be concluded that there is a difference between the full costing and variable costing methods, this is because the costs charged to products are only from variable costs. So that it will affect the determination of the cost of production and cost of goods sold, so that profits will also have an effect. The advice that can be given is to determine the selling price, the company should still take into account the cost of production and the expected profit percentage, so that the selling price information can be presented fairly. Because the market price is not always high. With information on calculating a reasonable selling price, it can be used as a basis for making decisions for the company, so that it can be considered in making decisions.
Co-Authors Amellia, Monica Aura, Mutiara Bambang Hartono Cartatika, Amanda Dwi Cahya, Resha Erlangga Erlangga Feby Rahmanti , Rafagina Ghaniiyyu Nafinoor, Gabrielle Hesti Dewi, Richa Hijriyah Amanda, Yuta Indriani, Putri Jovanka, Rachel Lukmanul Hakim Marwah, Siti Anisa Muwardi, Haris Regina Barus, Putri Safa Kamilah, Lutfi Sanida, Nurissanida Serly Nisa, Delta Yudhia, Reginna Zhabhet Iskandar, Ellie